Social identity processes associated with perceived risk at pilot sporting events during COVID‐19

Shared social identity and social norms shape risk-taking at mass gatherings

Shared social identity and social norms are often un(der)recognized within mass gatherings health literature, yet they can increase infectious disease transmission by motivating people to engage in risk-taking behaviours. Across three experiments (Ntotal = 1551), we investigated how shared social identities, perceived norms of resource-sharing, and perceived riskiness of sharing interact to shape decisions that can lead to disease transmission. In Experiment 1 (N = 528), we examined how shared social identity and perceived descriptive norms affect the likelihood of crowd members sharing resources that may contribute to disease spread. We then replicated this in Experiment 2 (N = 511) using perceived injunctive norms. In Experiment 3 (N = 512), we explored how high shared social identity, perceived norms, and perceived health risks of resource-sharing impact the likelihood of sharing that may, in turn, increase infectious disease transmission at mass gatherings. We found that high shared social identity interacts with perceived descriptive and injunctive norms, and low health risk perceptions, to increase the likelihood of accepting resources and giving resources at mass gatherings. We discuss the theoretical and practical implications for researchers, practitioners, and policymakers to build effective strategies to mitigate infectious disease transmission at mass gatherings.

A social identity approach to COVID-19 transmission in hospital settings

The COVID-19 pandemic poses a substantial risk of disease spread among healthcare workers (HCWs), making it important to understand what impacts perceived risk of COVID-19 spread in hospital settings and what causes HCWs to mitigate COVID-19 spread by following COVID-19 safety measures. One determinant of risk perception and safe behaviors is the influence of seeing others as group members. The current study aims to (a) evaluate how social identification as an HCW and trust in co-workers may influence perceived risk of COVID-19 spread and (b) explore how communication transparency, trust in leaders, and identity leadership are associated with self-reported adherence to COVID-19 safety guidance. Using a correlational design, HCWs of a Scottish hospital were invited to participate in an online questionnaire measuring their perceptions of risk of COVID-19 transmission, measures of social identification as an HCW, perception of leaders as members of the team, trust in co-workers to follow the COVID-19 guidelines and perception of leaders to manage COVID-19 prevention effectively. Results showed that increased trust in co-workers was associated with reduced risk perception of COVID-19 transmission. Perceptions of transparent communication about COVID-19 were found to be associated with increased adherence to COVID-19 safety guidelines. Findings show the importance of the association between social identity processes and reduced risk perception and highlight the relationship between transparent communication strategies and self-reported adherence to COVID-19 guidelines, identity leadership, and trust in leaders to manage COVID-19 appropriately.