When Is Perception Top-Down and When Is It Not? Culture, Narrative, and Attention

Certainty in holistic thinking and responses to contradiction: Dialectical proverbs, counter-attitudinal change and ambivalence

The present research examined whether consideration of individuals' certainty in their holism can enhance the ability of this individual difference to predict how they respond to contradiction-relevant outcomes. Across four studies, participants first completed a standardized measure of holistic-analytic thinking. Then, they rated how certain they were in their responses to the holism scale or were experimentally induced to feel high or low certainty. Next, participants were exposed to dialectical proverbs (Study 1a and 1b), to a counter-attitudinal change induction (Study 2), or to a paradigm of attitudinal ambivalence (Study 3). Results revealed that participants with higher certainty in their holistic thinking exhibited higher preference for dialectical proverbs (Study 1a and 1b), changed their attitude less following a counter-attitudinal task (Study 2) and showed weaker correspondence between objective and subjective ambivalence (Study 3). Beyond examining new domains and discovering novel findings, the present work was designed to be the first to show moderation of previously identified effects in the domain of holistic thinking and responses to contradiction.

Diversity in perceptual, social, and executive functions in preschoolers from Germany and Iran

The cultural background and age shape the cognitive and social development of children. This study aimed to compare perceptual, executive, and social functioning in two age groups of preschoolers from Germany and Iran. One hundred sixty-five children (83 Iranian and 82 German) participated in the study, with 87 children aged three years and 78 children aged four years. The participants completed a series of tasks to assess different cognitive functions, including the theory of mind as a measure of social cognition, picture mental rotation test to evaluate spatial ability, and several tests including digit span, Corsi block tapping, day-night, grass-snow, dimensional change card sort, and active and passive vocabulary tests to assess executive functions. The findings revealed that German children performed better than their Iranian peers regarding spatial ability and theory of mind. Additionally, German children outperformed Iranian children in working memory, cognitive flexibility, and verbal fluency, while Iranian children demonstrated better inhibitory control. Furthermore, the correlational analysis indicated that in German children, executive function correlated with the theory of mind, whereas in Iranian children, executive function was associated with perceptual functions. Age impacted the results. These results highlight the role of cultural factors in shaping cognitive functioning and emphasize the need to consider cultural influences when examining cognitive development in different populations.

Does culture moderate the encoding and recognition of negative cues? Evidence from an eye-tracking study

Cross-cultural research has elucidated many important differences between people from Western European and East Asian cultural backgrounds regarding how each group encodes and consolidates the contents of complex visual stimuli. While Western European groups typically demonstrate a perceptual bias towards centralised information, East Asian groups favour a perceptual bias towards background information. However, this research has largely focused on the perception of neutral cues and thus questions remain regarding cultural group differences in both the perception and recognition of negative, emotionally significant cues. The present study therefore compared Western European (n = 42) and East Asian (n = 40) participants on a free-viewing task and a subsequent memory task utilising negative and neutral social cues. Attentional deployment to the centralised versus background components of negative and neutral social cues was indexed via eye-tracking, and memory was assessed with a cued-recognition task two days later. While both groups demonstrated an attentional bias towards the centralised components of the neutral cues, only the Western European group demonstrated this bias in the case of the negative cues. There were no significant differences observed between Western European and East Asian groups in terms of memory accuracy, although the Western European group was unexpectedly less sensitive to the centralised components of the negative cues. These findings suggest that culture modulates low-level attentional deployment to negative information, however not higher-level recognition after a temporal interval. This paper is, to our knowledge, the first to concurrently consider the effect of culture on both attentional outcomes and memory for both negative and neutral cues.

Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality

We examined theories of cross-cultural differences in cognitive style on a sample of 242 participants representing five cultural groups (Czechia, Ghana, eastern and western Turkey, and Taiwan). The experiment involved immersive virtual environments consisting of two salient focal objects and a complex background as stimuli, which were presented using virtual reality headsets with integrated eye-tracking devices. The oculomotor patterns confirmed previous general conclusions that Eastern cultures have a more holistic cognitive style, while Western cultures predominantly have an analytic cognitive style. The differences were particularly noticeable between Taiwan and the other samples. However, we found that the broader cultural background of each group was perhaps just as important as geographical location or national boundaries. For example, observed differences between Eastern (more holistic style) and Western Turkey (more analytic style), suggest the possible influence of varying historical and cultural characteristics on the cognitive processing of complex visual stimuli.

Cultural bias: a comparison of semantic responses by 126 students from Pakistan and the United Kingdom to a wheelchair when viewed against a congruent and incongruent background

PURPOSE

Converging visual behavioural and attentional allocation studies within neuroscience have shown culture influences the processing of visual information obtained from the visual field. While attending (reviewing) a visual scene, individuals from a collectivist culture attend more to the context (background) compared to those from an individualist culture who view more the focal object. This highlights the effect of cultural conditioning in terms of holistic and analytical processing of visual information. This study aimed to demonstrate these principles in the context of an assistive product, a wheelchair, highlighting the key visual elements of the form; and, how a congruent background (hospital room) or incongruent (athletics track) influenced cultural bias during visual processing and assigned meaning.

MATERIAL AND METHODS

A combination of research methods (Semantic Differential Scale and eye-tracking) was used to triangulate the results. A total of 126 adult student participants, (Pakistani/collectivist, n = 57) and the (UK/individualist, n = 69), viewed a visual presentation of a wheelchair with semantically congruent and then an incongruent background and responded via an online questionnaire. A sub-sample completed the survey whilst monitored via eye-tracking.

RESULTS

Pakistani respondents used shorter and less frequent fixations on the foreground compared to the responses of their counterparts (UK respondents). The wheel of the wheelchair was highlighted as the prominent form by both groups.

CONCLUSION

Results demonstrate a culture-influenced pattern of visual processing even when the product was displayed against a semantically incongruent background. The findings from this study also validate and extend the outcomes of similar studies revealing a more specific, yet consistent, cultural effect on individuals' visual perception. Finally, the efficacy of triangulated research methods in their relationship to exploring the AT product's semantics was discussed.IMPLICATIONS FOR REHABILITATIONThe knowledge of AT products' semantics will be significant to investigate, for their improved social acceptance, particularly when considered from a diverse cultural standpoint.A model of best practice, focussing on semantics manipulation, will provide AT product designers, practitioners, and those involved in their marketing, Internationally, with a suitable process/tool to positively reframe the perception of these devices.Finally, this research will help product and industrial designers to consider cultural cognitive styles in the design of products for the better adoption of products within the global marketplace.

Information-seeking across auditory scenes by an echolocating dolphin

Dolphins gain information through echolocation, a publicly accessible sensory system in which dolphins produce clicks and process returning echoes, thereby both investigating and contributing to auditory scenes. How their knowledge of these scenes contributes to their echoic information-seeking is unclear. Here, we investigate their top-down cognitive processes in an echoic matching-to-sample task in which targets and auditory scenes vary in their decipherability and shift from being completely unfamiliar to familiar. A blind-folded adult male dolphin investigated a target sample positioned in front of a hydrophone to allow recording of clicks, a measure of information-seeking and effort; the dolphin received fish for choosing an object identical to the sample from 3 alternatives. We presented 20 three-object sets, unfamiliar in the first five 18-trial sessions with each set. Performance accuracy and click counts varied widely across sets. Click counts of the four lowest-performance-accuracy/low-discriminability sets (X = 41%) and the four highest-performance-accuracy/high-discriminability sets (X = 91%) were similar at the first sessions' starts and then decreased for both kinds of scenes, although the decrease was substantially greater for low-discriminability sets. In four challenging-but-doable sets, number of clicks remained relatively steady across the 5 sessions. Reduced echoic effort with low-discriminability sets was not due to overall motivation: the differential relationship between click number and object-set discriminability was maintained when difficult and easy trials were interleaved and when objects from originally difficult scenes were grouped with more discriminable objects. These data suggest that dolphins calibrate their echoic information-seeking effort based on their knowledge and expectations of auditory scenes.

Do Surrounding People's Emotions Affect Judgment of the Central Person's Emotion? Comparing Within Cultural Variation in Holistic Patterns of Emotion Perception in the Multicultural Canadian Society

Previous studies in cultural psychology have suggested that when assessing a target person's emotion, East Asians are more likely to incorporate the background figure's emotion into the judgment of the target's emotion compared to North Americans. The objective of this study was to further examine cultural variation in emotion perception within a culturally diverse population that is representative of Canada's multicultural society. We aimed to see whether East-Asian Canadians tended to keep holistic tendencies of their heritage culture regarding emotion perception. Participants were presented with 60 cartoon images consisting of a central figure and four surrounding figures and were then asked to rate the central figure's emotion; out of the four cartoon figures, two were female and two were male. Each character was prepared with 5 different emotional settings with corresponding facial expressions including: extremely sad, moderately sad, neutral, moderately happy, and extremely happy. Each central figure was surrounded by a group of 4 background figures. As a group, the background figures either displayed a sad, happy, or neutral expression. The participant's task was to judge the intensity of the central figures' happiness or sadness on a 10-point Likert scale ranging from 0 (not at all) to 9 (extremely). For analysis, we divided the participants into three groups: European Canadians (N = 105), East Asian Canadians' (N = 104) and Non-East Asian/Non-European Canadians (N = 161). The breakdown for the Non-East Asian/Non-European Canadian group is as follows: 94 South Asian Canadians, 25 Middle Eastern Canadians, 23 African Canadians, 9 Indigenous Canadians, and 10 Latin/Central/South American Canadians. Results comparing European Canadians and East Asian Canadians demonstrated cultural variation in emotion judgment, indicating that East Asian Canadians were in general more likely than their European Canadian counterparts to be affected by the background figures' emotion. The study highlights important cultural variations in holistic and analytic patterns of emotional attention in the ethnically diverse Canadian society. We discussed future studies which broaden the scope of research to incorporate a variety of diverse cultural backgrounds outside of the Western educational context to fully comprehend cultural variations in context related attentional patterns.

Functional connectome fingerprint of holistic-analytic cultural style

Although research in the field of cultural psychology and cultural neuroscience has revealed that culture is an important factor related to the human behaviors and neural activities in various tasks, it remains unclear how different brain regions organize together to construct a topological network for the representation of individual's cultural tendency. In this study, we examined the hypothesis that resting-state brain network properties can reflect individual's cultural background or tendency. By combining the methods of resting-state magnetic resonance imaging and graph theoretical analysis, significant cultural differences between participants from Eastern and Western cultures were found in the degree and global efficiency of regions mainly within the default mode network and subcortical network. Furthermore, the holistic-analytic thinking style, as a cultural value, provided a partial explanation for the cultural differences on various nodal metrics. Validation analyses further confirmed that these network properties effectively predicted the tendency of holistic-analytic cultural style within a group (r = 0.23) and accurately classified cultural groups (65%). The current study establishes a neural connectome representation of holistic-analytic cultural style including the topological brain network properties of regions in the default mode network, the basal ganglia and amygdala, which enable accurate cultural group membership classification.

Different types of focus: Caregiver-child interaction and changes in preschool children's attention in two cultures

Social contexts shape the development of attention; however, little is known about joint attention beyond infancy. This study employed behavioral and eye-tracking measurements to investigate cultural variations in how caregivers direct 3- to 4-year-old children's attention and subsequent changes in children's attention to objects and contextual backgrounds in the United States (predominantly non-Hispanic Whites) and Japan (N = 60 mother-child dyads, 29 girls, 31 boys). The findings revealed that caregivers directed children's attention to culturally sensitive information, and significant cross-cultural differences in attention emerged after caregiver-child interaction, with Japanese children shifting their attention to the backgrounds. Results provide new insights into the role of social interaction and cultural diversity in the development of attention.

The Incomplete Tyranny of Dynamic Stimuli: Gaze Similarity Predicts Response Similarity in Screen-Captured Instructional Videos

Although eye tracking has been used extensively to assess cognitions for static stimuli, recent research suggests that the link between gaze and cognition may be more tenuous for dynamic stimuli such as videos. Part of the difficulty in convincingly linking gaze with cognition is that in dynamic stimuli, gaze position is strongly influenced by exogenous cues such as object motion. However, tests of the gaze-cognition link in dynamic stimuli have been done on only a limited range of stimuli often characterized by highly organized motion. Also, analyses of cognitive contrasts between participants have been mostly been limited to categorical contrasts among small numbers of participants that may have limited the power to observe more subtle influences. We, therefore, tested for cognitive influences on gaze for screen-captured instructional videos, the contents of which participants were tested on. Between-participant scanpath similarity predicted between-participant similarity in responses on test questions, but with imperfect consistency across videos. We also observed that basic gaze parameters and measures of attention to centers of interest only inconsistently predicted learning, and that correlations between gaze and centers of interest defined by other-participant gaze and cursor movement did not predict learning. It, therefore, appears that the search for eye movement indices of cognition during dynamic naturalistic stimuli may be fruitful, but we also agree that the tyranny of dynamic stimuli is real, and that links between eye movements and cognition are highly dependent on task and stimulus properties.

The effect of verbal priming of visual attention styles in 4- to 9-year-old children

The way humans attend to their visual field differs profoundly between individuals. Previous research suggests that people tend to have either an analytic style, with a higher focus on the salient object of a scene, or a holistic style, characterized by higher attention to a scene's contextual information. Although a general assumption in many studies has been that these attention styles are socialized in social interaction during childhood, not much work has focused on the proximal mechanisms underlying this development. This study focuses on language as a potential cultural tool to habitualize ways of perceiving the world and investigates whether the visual attention of 4- to 9-year-old children can be experimentally manipulated via verbal primes that accentuate either analytic or holistic processing. Results indicate that verbal priming is effective in guiding children's gaze behavior in an eye-tracking task and their verbal accounts in a picture description task, but it only influences the way visual scenes are remembered in a forced-choice recognition task after own verbal productions. In concert with previous cross-cultural and correlational studies, these findings provide convergent evidence for the assumption that verbal attention guidance plays an important role in the socialization of attention styles.

Culture, Thinking Styles and Investment Decision

Past research suggests that people with different thinking styles show different cognitive processes. Accordingly, we test how thinking style and advice jointly affect investment decision. We conduct three experiments with 530 participants. In Study 1, coin, card and stamp investors who had high levels of holistic thinking and made decisions on their own obtained the lowest returns. In Study 2, participants who used analytic thinking to make decisions on their own in the Balloon Analog Risk Task (BART) earned the most. In Study 3, Westerners who made decisions on their own using analytic thinking had the highest incomes, while Easterners using holistic thinking and listening to others also had positive returns. The results support the framing effect in investment decisions, and the two simulation paradigms are presented for future studies and to confirm the impacts of thinking styles.

Early Learning Environments for the Development of Attention: Maternal Narratives in the United States and Japan

A large body of research has demonstrated cross-cultural differences in visual attention, especially between members of North American societies (e.g., Canada, United States) and East Asian societies (e.g., China, Japan, Korea). Despite an increasing number of studies suggesting an emergence of cross-cultural differences in early childhood, relatively little is known about how these culturally divergent patterns of attention are acquired and maintained. It has been largely assumed that socialization practices, especially parent-child interactions, contribute to the acquisition of cross-cultural differences in attention. By focusing on maternal narratives during the shared reading activity, this study examined the socialization contexts in which mothers direct their infants' attention in the United States (n = 50 dyads) and Japan (n = 53 dyads). Mothers in the United States and Japan read a picture book to their 6- to 18-month-old infants in the lab, and maternal narratives were coded to identify attention to focal objects and social interactions. Infants' sustained attention was also measured during shared reading. The findings demonstrated that during the shared reading activity, U.S. mothers were relatively more likely to focus on the focal objects than the background, whereas Japanese mothers were more likely to refer to the social interactions between focal objects and the background. Infants' age and gender were not related to maternal narratives, and infants' sustained attention was similar across cultures. Findings suggest significant cross-cultural differences in mother-infant interactions, which may act as scaffolds for infants to internalize their parents' cognitive styles.

The Effect of Language-Specific Characteristics on English and Japanese Speakers' Ability to Recall Number Information

The current paper presents two experiments investigating the effect of presence versus absence of compulsory number marking in a native language on a speaker's ability to recall number information from photos. In Experiment 1, monolingual English and Japanese adults were shown a sequence of 110 photos after which they were asked questions about the photos. We found that the English participants showed a significantly higher accuracy rate for questions testing recall for number information when the correct answer was "2" (instead of "1") than Japanese participants. In Experiment 2, English and Japanese adults engaged in the same task as in Experiment 1 with an addition that explored reasons for the results found in Experiment 1. The results of Experiment 2 were in line with the results of Experiment 1, but also suggested that the results could not be attributed to differences in guessing patterns between the two groups or the type of linguistic constructions used in the test situations. The current study suggests that native language affects speakers' ability to recall number information from scenes and thus provides evidence for the Whorfian hypothesis.

The Role of Symmetry in the Aesthetics of Residential Building Façades Using Cognitive Science Methods

Symmetry is an important visual feature for humans and its application in architecture is completely evident. This paper aims to investigate the role of symmetry in the aesthetics judgment of residential building façades and study the pattern of eye movement based on the expertise of subjects in architecture. In order to implement this in the present paper, we have created images in two categories: symmetrical and asymmetrical façade images. The experiment design allows us to investigate the preference of subjects and their reaction time to decide about presented images as well as record their eye movements. It was inferred that the aesthetic experience of a building façade is influenced by the expertise of the subjects. There is a significant difference between experts and non-experts in all conditions, and symmetrical façades are in line with the taste of non-expert subjects. Moreover, the patterns of fixational eye movements indicate that the horizontal or vertical symmetry (mirror symmetry) has a profound influence on the observer’s attention, but there is a difference in the points watched and their fixation duration. Thus, although symmetry may attract the same attention during eye movements on façade images, it does not necessarily lead to the same preference between the expert and non-expert groups.

The Development of Context-Sensitive Attention Across Cultures: The Impact of Stimulus Familiarity

Across cultures, there are marked differences in visual attention that gradually develop between 4 and 6 years of age. According to the social orientation hypothesis, people in interdependent cultures should show more pronounced context sensitivity than people in independent cultures. However, according to the differential familiarity hypothesis, the focus on the salient object should also depend on the familiarity of the stimulus; people will focus more on the focal object (i.e., less context sensitivity), if it is a less familiar stimulus. To examine the differences in visual attention between interdependent and independent cultures while taking into account stimulus familiarity, this study used an eye-tracking paradigm to assess visual attention of participants between 4 and 20 years who came from urban middle-class families from Germany (n = 53; independent culture) or from Nso families in a rural area in Cameroon (n = 50; interdependent culture). Each participant saw four sets of stimuli, which varied in terms of their familiarity: (1) standard stimuli, (2) non-semantic stimuli, both more familiar to participants from Germany, (3) culture-specific matched stimuli, and (4) simple stimuli, similarly familiar to the individuals of both cultures. Overall, the findings show that mean differences in visual attention between cultures were highly contingent on the stimuli sets: In support of the social orientation hypothesis, German participants showed a higher object focus for the culture-specific matched stimuli, while there were no cultural differences for the simple set. In support of the differential familiarity hypothesis, the Cameroonian participants showed a higher object focus for the less familiar sets, namely the standard and non-semantic sets. Furthermore, context sensitivity correlated across all the sets. In sum, these findings suggest that the familiarity of a stimulus strongly affects individuals’ visual attention, meaning that stimulus familiarity needs to be considered when investigating culture-specific differences in attentional styles.

Correspondence bias of Chinese and American undergraduates: similar initial trait attributions but different situational corrections

Correspondence bias (CB) refers to individuals' tendency to make trait inferences regarding the constrained behavior of others. To investigate the influences of the attitude diagnosticity of behavior and situational constraints on CB in a cross-cultural context, a sample of 357 Chinese undergraduates (140 males, 39.2%) aged 17-27 years old (M _age = 21.13, SD = 1.94) and 252 American undergraduates (111 males, 44%) aged 16 to 24 years old (M _age = 20.39, SD = 1.70) took part in a modified attitude attribution task. The results of analysis of covariance showed that (a) Americans and Chinese undergraduates produced similar patterns in which CB decreased with the attitude diagnosticity of behavior, while (b) only Chinese undergraduates' CB decreased as situational constraints increased. These results indicated that the initial trait attributions were similar for individuals in America and China, but there were cultural differences in the stage with situational constraints.

Functional connectivity pattern underlies individual differences in independent self-construal

Independent vs interdependent self-construal is a concept that reflects how people perceive the relationship between self and other people, which has been extensively examined across disciplines. However, little evidence on the whole-brain functional connectivity (FC) pattern of independent vs interdependent self-construal has been reported. Here, in a sample of 51 healthy participants, we used resting-state functional magnetic resonance imaging and voxel-based FC analysis (i.e. FC strength and seed-based FC) by measuring the temporal correlation of blood oxygen level-dependent signals between spatially separate brain regions to investigate the neural mechanism of independent vs interdependent self-construal. First, we found that FC strength of bilateral posterior cingulate cortex and precuneus, and left inferior frontal gyrus were positively correlated with the independent vs interdependent score. Seed-based FC analysis with these three regions as seeds revealed that, FC within default mode network and executive control network was positively correlated with the independent vs interdependent score. Negative correlation with independent vs interdependent score was shown in the connections between default mode network and executive control regions. Taking together, our results provide a comprehensive FC architecture of the independent vs interdependent self-construal and advance the understanding of the interplay between culture, mind and brain.

Context-sensitive attention is socialized via a verbal route in the parent-child interaction

The way humans perceive and attend to visual scenes differs profoundly between individuals. This is most compellingly demonstrated for context-sensitivity, the relative attentional focus on focal objects and background elements of a scene, in cross-cultural comparisons. Differences in context-sensitivity have been reported in verbal accounts (e.g. picture descriptions) and in visual attention (e.g., eye-tracking paradigms). The present study investigates (1) if the way parents verbally guide the attention of their children in visual scenes is associated with differences in children’s context-sensitivity and (2) if verbal descriptions of scenes are related to early visual attention (i.e., gaze behavior) in 5-year-old children and their parents. Importantly, the way parents verbally described visual scenes to their children was related to children’s context-sensitivity, when describing these scenes themselves. This is, we found a correlation in the number of references made to the object versus the background as well as the number of relations made between different elements of a scene. Furthermore, verbal descriptions were closely related to visual attention in adults, but not in children. These findings support our hypotheses that context-sensitivity is socialized via a verbal route and that visual attention processes align with acquired narrative structures only later in development, after the preschool years.

Culture and neuroscience: How Japanese and European Canadians process social context in close and acquaintance relationships

Recent cultural psychology findings suggest that social orientation affects neural social attention. Whereas independent cultures process people as separate from social context, interdependent cultures process people as dependent on social context. This research expands upon these findings, investigating what role culture plays in people's neural processing of social context for two relationship contexts, close and acquaintance relationships. To investigate, we had European Canadian and Japanese participants rate the emotions of center faces in face lineups while collecting ERP data. Lineups were either congruent, with all faces showing similar emotions, or incongruent, with center face emotions differing from background faces. To investigate relationship types, we framed face lineups to be in close or acquaintance relationships. We found that for acquaintances, only Japanese processed incongruent social context as meaningful, as seen through N400 incongruity effects. Contrasting with these patterns, only European Canadians showed N400 incongruity effects for close relationships. These patterns were seen whether or not the two groups noticed the emotional conflict, as seen by N2 incongruity effects. Finally, we found that social orientation was differentially related to the neural incongruity effects for the two relationships. These findings further elucidate the nuances of how culture affects neural social attention.

Culture and Decision Making: Influence of Analytic Versus Holistic Thinking Style on Resource Allocation in a Fort Game

People have to make different decisions every day, in which culture affects their strategies. This research examined the role of analytic versus holistic thinking style on resource allocation across cultures. We expected that, analytic thinking style, which refers to a linear view about the world where objects’ properties remain stable and separate, would make people concentrate their resource allocation corresponding to the current demand, whereas holistic thinking style, which refers to a nonlinear view that people perceive change to be a constant phenomenon and the universe to be full of interconnected elements, would encourage people to spread out their resource allocation. In Study 1, Hong Kong Chinese, a representative group of holistic cultures, and European Canadians, a representative group of analytic cultures, completed a resource allocation task (i.e., fort game). The results showed that the allocation pattern of European Canadians was more concentrated than that of Hong Kong Chinese and holistic thoughts predicted a less concentrated allocation pattern. To test causality, thinking styles were manipulated in Study 2, in which mainland Chinese were primed with either holistic thinking style or analytic thinking style. The results showed that the allocation pattern was more concentrated in the analytic condition than that in the holistic condition, which was explained by greater perceived predictability in the analytic condition. Implications of these findings on cross-cultural decision-making research and applied research were discussed.

Influence of encoding instructions and response bias on cross-cultural differences in specific recognition

Prior cross-cultural research has reported cultural variations in memory. One study revealed that Americans remembered images with more perceptual detail than East Asians (Millar et al. in Cult Brain 1(2-4):138-157, 2013). However, in a later study, this expected pattern was not replicated, possibly due to differences in encoding instructions (Paige et al. in Cortex 91:250-261, 2017). The present study sought to examine when cultural variation in memory-related decisions occur and the role of instructions. American and East Asian participants viewed images of objects while making a Purchase decision or an Approach decision and later completed a surprise recognition test. Results revealed Americans had higher hit rates for specific memory, regardless of instruction type, and a less stringent response criterion relative to East Asians. Additionally, a pattern emerged where the Approach decision enhanced hit rates for specific memory relative to the Purchase decision only when administered first; this pattern did not differ across cultures. Results suggest encoding instructions do not magnify cross-cultural differences in memory. Ultimately, cross-cultural differences in response bias, rather than memory sensitivity per se, may account for findings of cultural differences in memory specificity.

One Label or Two? Linguistic Influences on the Similarity Judgment of Objects between English and Japanese Speakers

Recent findings have re-examined the linguistic influence on cognition and perception, while identifying evidence that supports the Whorfian hypothesis. We examine how English and Japanese speakers perceive similarity of pairs of objects, by using two sets of stimuli: one in which two distinct linguistic categories apply to respective object images in English, but only one linguistic category applies in Japanese; and another in which two distinct linguistic categories apply to respective object images in Japanese, but only one applies in English. We conducted four studies and tested different groups of participants in each of them. In Study 1, we asked participants to name the two objects before engaging in the similarity judgment task. Here, we expected a strong linguistic effect. In Study 2, we asked participants to engage in the same task without naming, where we assumed that the condition is close enough to our daily visual information processing where language is not necessarily prompted. We further explored whether the language still influences the similarity perception by asking participants to engage in the same task basing on the visual similarity (Study 3) and the functional similarity (Study 4). The results overall indicated that English and Japanese speakers perceived the two objects to be more similar when they were in the same linguistic categories than when they were in different linguistic categories in their respective languages. Implications for research testing the Whorfian hypothesis and the requirement for methodological development beyond behavioral measures are discussed.

Culture and emotion perception: comparing Canadian and Japanese children's and parents' context sensitivity

Prior research on the perception of facial expressions suggests that East Asians are more likely than North Americans to incorporate the expressions of background figures into their judgment of a central figure's emotion (Masuda et al. in J Pers Soc Psychol 94:365-381, 2008b). However, little research has examined this issue in the context of developmental science, especially during joint sessions where parents engage in a task in front of their 7-8-year-old children. In this study, 22 Canadian and 20 Japanese child-parent dyads participated in an emotion judgment task, and were asked to judge a central figure's emotion and explain their reasoning. The results indicated that while early elementary school children did not show culturally dominant reasoning styles, parents displayed culturally dominant modes of attention, serving as models for their children.

Cultural Differences in Spontaneous Trait and Situation Inferences

Previous findings indicated that when people observe someone’s behavior, they spontaneously infer the traits and situations that cause the target person’s behavior. These inference processes are called spontaneous trait inferences (STIs) and spontaneous situation inferences (SSIs). While both patterns of inferences have been observed, no research has examined the extent to which people from different cultural backgrounds produce these inferences when information affords both trait and situation inferences. Based on the theoretical frameworks of social orientations and thinking styles, we hypothesized that European Canadians would be more likely to produce STIs than SSIs because of the individualistic/independent social orientation and the analytic thinking style dominant in North America, whereas Japanese would produce both STIs and SSIs equally because of the collectivistic/interdependent social orientation and the holistic thinking style dominant in East Asia. Employing the savings-in-relearning paradigm, we presented information that affords both STIs and SSIs and examined cultural differences in the extent of both inferences. The results supported our hypotheses. The relationships between culturally dominant styles of thought and the inference processes in impression formation are discussed.

Does Language Matter? Exploring Chinese-Korean Differences in Holistic Perception

Cross-cultural research suggests that East Asians display a holistic attentional bias by paying attention to the entire field and to relationships between objects, whereas Westerners pay attention primarily to salient objects, displaying an analytic attentional bias. The assumption of a universal pan-Asian holistic attentional bias has recently been challenged in experimental research involving Japanese and Chinese participants, which suggests that linguistic factors may contribute to the formation of East Asians' holistic attentional patterns. The present experimental research explores differences in attention and information processing styles between Korean and Chinese speakers, who have been assumed to display the same attentional bias due to cultural commonalities. We hypothesize that the specific structure of the Korean language predisposes speakers to pay more attention to ground information than to figure information, thus leading to a stronger holistic attentional bias compared to Chinese speakers. Findings of the present research comparing different groups of English, Chinese, and Korean speakers provide further evidence for differences in East Asians' holistic attentional bias, which may be due to the influence of language. Furthermore, we also extend prior theorizing by discussing the potential impact of other cultural factors. In line with critical voices calling for more research investigating differences between cultures that are assumed to be culturally similar, we highlight important avenues for future studies exploring the language-culture relationship.

When Does the Culturally Dominant Mode of Attention Appear or Disappear? Comparing Patterns of Eye Movement During the Visual Flicker Task Between European Canadians and Japanese

Previous findings in culture and attention reported mixed results. While some studies demonstrated systematic cultural variations in patterns of eye movement, other studies reported that the magnitude of the effects is minor. To further scrutinize when cultural variations in attention are attenuated or enhanced, we conducted a new series of visual flicker tasks while making changes in focal figures more salient than those in the background. European Canadian and Japanese participants searched for a change in a pair of quickly alternating still images. The task consisted of two parts: In the majority of trials, we set a change in part of either the focal object or the background (change trials), while in some trials, a pair of identical images was presented unbeknownst to participants (no-change trials), which resulted in forcing participants to search for a nonexistent change for 1 min. We then measured patterns of eye movement during each type of trial. The results of the change trials indicated that there were no cultural variations in change detection styles, nor were there cultural variations in eye movement patterns except for the total fixation duration, suggesting in general that both groups exhibited similar bottom-up patterns of attention. However, in the no-change trials, there were substantial cultural variations in eye movement patterns: European Canadians substantially attended to the focal figures longer and more frequently than to the backgrounds, whereas Japanese equally allocated their attention to both the focal figures and the backgrounds, suggesting that culturally unique top-down patterns were more evident.

Differences in Sequential Eye Movement Behavior between Taiwanese and American Viewers

Knowledge of how information is sought in the visual world is useful for predicting and simulating human behavior. Taiwanese participants and American participants were instructed to judge the facial expression of a focal face that was flanked horizontally by other faces while their eye movements were monitored. The Taiwanese participants distributed their eye fixations more widely than American participants, started to look away from the focal face earlier than American participants, and spent a higher percentage of time looking at the flanking faces. Eye movement transition matrices also provided evidence that Taiwanese participants continually, and systematically shifted gaze between focal and flanking faces. Eye movement patterns were less systematic and less prevalent in American participants. This suggests that both cultures utilized different attention allocation strategies. The results highlight the importance of determining sequential eye movement statistics in cross-cultural research on the utilization of visual context.

Current Perspectives on Cognitive Diversity

To what extent is cognition influenced by a person’s cultural background? This question has remained controversial in large fields of the cognitive sciences, including cognitive psychology, and is also underexplored in anthropology. In this perspective article, findings from a recent wave of cross-cultural studies will be outlined with respect to three aspects of cognition: perception and categorization, number representation and counting, and explanatory frameworks and beliefs. Identifying similarities and differences between these domains allows for general conclusions regarding cognitive diversity and helps to highlight the importance of culturally shaped content for a comprehensive understanding of cognition.

The Communication of Culturally Dominant Modes of Attention from Parents to Children: A Comparison of Canadian and Japanese Parent-Child Conversations during a Joint Scene Description Task

Previous findings have indicated that, when presented with visual information, North American undergraduate students selectively attend to focal objects, whereas East Asian undergraduate students are more sensitive to background information. However, little is known about how these differences are driven by culture and socialization processes. In this study, two experiments investigated how young children and their parents used culturally unique modes of attention (selective vs. context sensitive attention). We expected that children would slowly learn culturally unique modes of attention, and the experience of communicating with their parents would aid the development of such modes of attention. Study 1 tested children's solitary performance by examining Canadian and Japanese children's (4-6 vs. 7-9 years old) modes of attention during a scene description task, whereby children watched short animations by themselves and then described their observations. The results confirmed that children did not demonstrate significant cross-cultural differences in attention during the scene description task while working independently, although results did show rudimentary signs of culturally unique modes of attention in this task scenario by age 9. Study 2 examined parent-child (4-6 and 7-9 years old) dyads using the same task. The results indicated that parents communicated to their children differently across cultures, replicating attentional differences among undergraduate students in previous cross-cultural studies. Study 2 also demonstrated that children's culturally unique description styles increased significantly with age. The descriptions made by the older group (7-9 years old) showed significant cross-cultural variances in attention, while descriptions among the younger group (4-6 years old) did not. The significance of parental roles in the development of culturally unique modes of attention is discussed in addition to other possible facilitators of this developmental process.

The relation between language, culture, and thought

The relationship between culture, language, and thought has long been one of the most important topics for those who wish to understand the nature of human cognition. This issue has been investigated for decades across a broad range of research disciplines. However, there has been scant communication across these different disciplines, a situation largely arising through differences in research interests and discrepancies in the definitions of key terms such as 'culture,' 'language,' and 'thought.' This article reviews recent trends in research on the relation between language, culture and thought to capture how cognitive psychology and cultural psychology have defined 'language' and 'culture,' and how this issue was addressed within each research discipline. We then review recent research conducted in interdisciplinary perspectives, which directly compared the roles of culture and language. Finally, we highlight the importance of considering the complex interplay between culture and language to provide a comprehensive picture of how language and culture affect thought.

Culture and cognition

In this paper, we review the latest developments in cultural influences on attention, perception, categorization, memory and cognitive heuristics. We then explore the origin of these cultural differences, and highlight the implications of such culture-specific thinking styles for people's judgment and decision-making processes. We conclude this review by discussing some of the future research directions to further advance our understanding in culture and cognition.

Examining cultural drifts in artworks through history and development: cultural comparisons between Japanese and western landscape paintings and drawings

Research on cultural products suggest that there are substantial cultural variations between East Asian and European landscape masterpieces and contemporary members' landscape artwork (Masuda et al., 2008c), and that these cultural differences in drawing styles emerge around the age of 8 (Senzaki et al., 2014b). However, culture is not static. To explore the dynamics of historical and ontogenetic influence on artistic expressions, we examined (1) 17-20th century Japanese and Western landscape masterpieces, and (2) cross-sectional adolescent data in landscape artworks alongside previous findings of elementary school-aged children, and undergraduates. The results showed cultural variations in artworks and masterpieces as well as substantial "cultural drifts" (Herskovits, 1948) where at certain time periods in history and in development, people's expressions deviated from culturally default patterns but occasionally returned to its previous state. The bidirectional influence of culture and implications for furthering the discipline of cultural psychology will be discussed.

Holistic Versus Analytic Expressions in Artworks

Previous research has documented systematic cultural variations in adults’ cognitive processes. In particular, research on culture and aesthetics suggests that East Asian adults’ aesthetic expression tends to be holistic and context-oriented, whereas North American adults’ aesthetic expression tends to be analytic and object-oriented (Masuda, Gonzalez, Kwan, & Nisbett, 2008). However, research focusing specifically on the developmental processes of such cultural differences in children’s artworks is lacking, with the notable exception of an empirical study conducted by Rübeling et al. (2011). Our current research examined whether school-age children in Grades 1 through 6 exhibit these culturally unique patterns of expression, and if so, when. Children were asked to produce either landscape drawings (Study 1, n = 495) or landscape collages using ready-made items (Study 2, n = 376). The results indicated that children in both cultures gradually develop expressions unique to each culture. Although Grade 1 children’s artworks were still similar across cultures, artworks in Grade 2 and higher showed substantial cultural variations. Japanese children were more likely than their Canadian counterparts to place the horizon higher in the visual space and to include more pieces of information. The higher placement of the horizon is linked to the context-oriented visual attention style seen in adults’ drawings and historical paintings in East Asian cultures, as opposed to object-focused drawing styles commonly seen in North American cultures. We also report culturally similar patterns in the developmental trajectory and discuss the internalization process of culturally dominant patterns of perception.