Cultural Differences in Visual Search for Geometric Figures

Re-assessing the role of culture on the visual orientation perception of the rod and frame test

In recent research of culture and ethnicity in visual perception, some researchers have found support for the hypothesis that more collectivistic cultures tend to be more influenced by surrounding contextual visual information than more individualistic cultures. This hypothesis suggests that even low-level visual perception may not be universal and has great implications on how vision research should be conducted. The current study reexamines this hypothesis in the rod and frame task, which tests the influence of a tilted contextual frame on orientation perception of the rod. We found no difference between participants of East Asian and Western European descent in this task. Despite not finding the cultural effect, we found a well-reported gender effect in which women were more influenced by the tilt of the frame than men, helping to ensure the quality of the data collected. Our results suggest that contextual influence on visual perception does not affect East Asians and white Western Europeans differently.

Cultural differences in visual perceptual learning

Cultural differences in visual perceptual learning (VPL) could be attributed to differences in the way that people from individualistic and collectivistic cultures preferentially attend to local objects (analytic) or global contexts (holistic). Indeed, individuals from different cultural backgrounds can adopt distinct processing styles and learn to differentially construct meaning from the environment. Therefore, the present work investigates if cross-cultural differences in VPL can vary as a function of holistic processing. A shape discrimination task was used to investigate whether the individualistic versus collectivistic backgrounds of individuals affected the detection of global shapes embedded in cluttered backgrounds. Seventy-seven participants-including Asian (collectivistic background) and European (individualistic background) students-were trained to discriminate between radial and concentric patterns. Singelis's self-construal scale was also used to assess whether differences in learning could be attributed to independent or interdependent self-construal. Results showed that collectivists had faster learning rates and better accuracy performance than individualists following training-thereby reflecting their tendency to attend holistically when learning to extract global forms. Further, we observed a negative association between independent self-construal-which has previously been linked to analytic processing-with performance. This study provides insight into how socio-cultural backgrounds affect VPL.

Cross-cultural differences in visuo-spatial processing and the culture-fairness of visuo-spatial intelligence tests: an integrative review and a model for matrices tasks

Visuo-spatial reasoning tests, such as Raven's matrices, Cattell's culture-fair test, or various subtests of the Wechsler scales, are frequently used to estimate intelligence scores in the context of inter-racial comparisons. This has led to several high-profile works claiming that certain ethnic groups have lower intelligence than others, presumably due to genetic inferiority. This logic is predicated on the assumption that such visuo-spatial tests, because they are non-verbal, must be culture-fair: that their solution process does not significantly draw on factors that vary from one culture to the next. This assumption of culture-fairness is dubious at best and has been questioned by many authors. In this article, I review the substantial body of psychological and ethnographic literature which has demonstrated that the perception, manipulation and conceptualization of visuo-spatial information differs significantly across cultures, in a way that is relevant to intelligence tests. I then outline a model of how these inter-cultural differences can affect seven major steps of the solution process for Raven's matrices, with a brief discussion of other visuo-spatial reasoning tests. Overall, a number of cultural assumptions appear to be deeply ingrained in all visuo-spatial reasoning tests, to the extent that it disqualifies the view of such tests as intrinsically culture-fair and makes it impossible to draw clear-cut conclusions from average score differences between ethnic groups.

Diversity in Psychological Research Activities: Quantitative Approach With Topic Modeling

Recent cultural studies have discussed universality and diversity in human behavior using numerous samples investigated worldwide. We aimed to quantitatively extend this discussion to various research activities in psychology in terms of geographic regions and time trends. Most psychology departments have specialists in various fields of psychology. Further, research institutions in all regions typically aim to provide systematic and balanced research education. Nevertheless, most researchers recognize universal features and patterns of diversity in research activities in psychology in terms of regional differences and time trends. However, these arguments remain intuitive and vague, and no studies have conducted quantitative analyses. To this end, we conducted topic modeling for the abstracts of psychological articles with the regions of author affiliations and publication periods as covariates. The results showed that the topic proportions related to basic research were high in North-Central America, whereas those related to clinical research were high in Europe. Interestingly, the regional differences shown by topic modeling were not observed in the frequency analysis of keywords, indicating that topic modeling revealed implicit characteristics. Moreover, we observed an increasing trend of neuroscience topics across publication periods. However, this trend was not valid for the psychology journal Psychological Science. Taken together, our results suggest diversity of geographic regions and periods in research activities in psychology. More importantly, our findings indicate that universality holds neither for human behavior nor research activities on human mental processes.

Cultural differences in performance on Eriksen's flanker task

Eriksen's zoom model of attention implies a trade-off between the breadth and resolution of representations of information. Following this perspective, we used Eriksen's flanker task to investigate culture's influence on attentional allocation and attentional resolution. In Experiment 1, the spatial distance of the flankers was varied to test whether people from Eastern cultures (here, Turks) experienced more interference than people from Western cultures (here, Americans) when flankers were further from the target. In Experiment 2, the contrast of the flankers was varied. The pattern of results shows that congruency of the flankers (Experiment 1) as well as the degree of contrast of the flankers compared with the target (Experiment 2) interact with participants' cultural background to differentially influence accuracy or reaction times. In addition, we used evidence accumulation modeling to jointly consider measures of speed and accuracy. Results indicate that to make decisions in the Eriksen flanker task, Turks both accumulate evidence faster and require more evidence than Americans do. These cultural differences in visual attention and decision-making have implications for a wide variety of cognitive processes.