Corporate Environmental Management: Individual-Level Drivers and the Moderating Role of Charismatic Leadership

Propaganda Information of Internet Celebrity Influence

At present, internet celebrity marketing has become a driving force for the growth of mobile e-commerce; however, it has also become more apparent that the credibility and authenticity of the internet celebrity is directly correlated to the success of the marketing model. Therefore, in order to entice consumers into purchasing products, cooperations and internet celebrities must be deemed trustworthy. In addition, there are several factors that influence the trust between internet celebrities and consumers. To highlight these factors, this paper constructed an internet celebrity marketing model from the perspective of trust and takes internet celebrity features, marketing character, and product factor as three constructs. Furthermore, eight independent variables are defined, and the corresponding items are designed. Through a quite large data survey and analysis, they have three findings: all eight independent variables have significant influence on trust, and internet celebrities' popularity, interactivity, and professionalism are the top three important factors.

Linking responsible leadership with financial and environmental performance: determining mediation and moderation

Purpose

Drawing upon the institutional theory, this study examines the influence of responsible leadership on firm performance. Furthermore, this research investigates environmental management practices (EnvMP) as an underlying mechanism and institutional pressures as boundary condition between responsible leadership and firm performance.

Design/methodology/approach

Time-lagged data were collected using survey-questionnaire from 385 mid-level employees of construction industry in Pakistan. Partial least square-structural equation modeling (PLS-SEM) was used to analyze the data.

Findings

Results demonstrate that responsible leadership impacts firm performance (financial and nonfinancial) directly and through EnvMP. Furthermore, institutional pressure moderates the link between responsible leadership and EnvMP. However, moderated mediation effect of intuitional pressures was found insignificant.

Practical implications

This study suggest that EnvMP is a key process through which responsible leadership influences firms' financial and nonfinancial performance and shed lights as to when responsible leaders matter most in terms of firm performance through low or high institutional pressures.

Originality/value

This paper is an early attempt which contributes to the body of literature on responsible leadership by investigating mechanisms (how) and boundary condition (when) through which responsible leadership influences firms' financial and environmental performance.