Whitehill King K, Freimuth V, Lee M, Johnson-Turbes CA. The effectiveness of bundled health messages on recall.
Am J Health Promot 2013;
27:S28-35. [PMID:
23286660 DOI:
10.4278/ajhp.120113-quan-27]
[Citation(s) in RCA: 4] [Impact Index Per Article: 0.4] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
Abstract
PURPOSE
This study is an initial step in determining the effectiveness of bundling preconception messages on short-term recall in a health communication intervention.
DESIGN
A six-cell quasi-experiment with control was employed.
SETTING
Mall intercept interviews were conducted in three southern cities.
INTERVENTION
Six professionally developed brochures with preconception health messages.
SUBJECTS
687 women who were between 18 and 36 years old and who reported that they planned to be pregnant within the next 5 years.
MEASURES
Aided and unaided message recall.
ANALYSIS
Analysis of variance, pair-wise t-tests.
RESULTS
The results suggest ways to combine health messages in an attempt to maximize the resources that individual programs have for communication.
CONCLUSION
Combining messages, up to four, should be considered.
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