Personality and place

National character stereotypes mirror language use: A study of Canadian and American tweets

National character stereotypes, or beliefs about the personality characteristics of the members of a nation, present a paradox. Such stereotypes have been argued to not be grounded in the actual personality traits of members of nations, yet they are also prolific and reliable. Stereotypes of Canadians and Americans exemplify the paradox; people in both nations strongly believe that the personality profiles of typical Canadians and Americans diverge, yet aggregated self-reports of personality profiles of Canadians and Americans show no reliable differences. We present evidence that the linguistic behavior of nations mirrors national character stereotypes. Utilizing 40 million tweets from the microblogging platform Twitter, in Study 1A we quantify the words and emojis diagnostic of Canadians and Americans. In Study 1B we explore the positivity of national language use. In Studies 2A and 2B, we present the 120 most nationally diagnostic words and emojis of each nation to naive participants, and ask them to assess personality of a hypothetical person who uses either diagnostically Canadian or American words and emojis. Personality profiles derived from the diagnostic words of each nation bear close resemblance to national character stereotypes. We therefore propose that national character stereotypes may be partially grounded in the collective linguistic behaviour of nations.

Mean Profiles of the NEO Personality Inventory

The Revised NEO Personality Inventory (NEO-PI-R) and its latest version, the NEO-PI-3, were designed to measure 30 distinctive personality traits, which are grouped into Neuroticism, Extraversion, Openness, Agreeableness, and Conscientiousness domains. The mean self-rated NEO-PI-R scores for 30 subscales have been reported for 36 countries or cultures in 2002. As a follow-up, this study reports the mean scores of the NEO-PI-R/3 for 71,870 participants from 76 samples and 62 different countries or cultures and 37 different languages. Mean differences in personality traits across countries and cultures were about 8.5 times smaller than differences between any two individuals randomly selected from these samples. Nevertheless, a multidimensional scaling of similarities and differences in the mean profile shape showed a clear clustering into distinctive groups of countries or cultures. This study provides further evidence that country/culture mean scores in personality are replicable and can provide reliable information about personality dispositions.

Personality traits across cultures

Current questions in the study of personality traits across cultures include (a) the universality versus cultural uniqueness of trait structure, (b) cultural differences in trait levels, (c) the consistency and validity of traits and their measures across cultures, and (d) the evolutionary, ecological, and cultural contexts of personality. Although the Five Factor Model (FFM) of personality continues to find cross-cultural support, new research suggests that the model may be difficult to replicate in less educated or preliterate groups and that indigenous social-relational concepts may be distinguishable from the FFM in some cultures. In lexical studies, two or three broad dimensions may replicate better across cultures than alternative models. Substantial evidence suggests that mean trait profiles of cultures may be reasonably accurate. Nonetheless, research on response styles and measurement invariance raises questions about cross-cultural trait comparisons. Findings regarding cultural differences in trait-related consistency and validity are mixed. Researchers are offering innovative theory and research on the evolutionary, ecological, and cultural contexts of personality.

The Inaccuracy of National Character Stereotypes

Consensual stereotypes of some groups are relatively accurate, whereas others are not. Previous work suggesting that national character stereotypes are inaccurate has been criticized on several grounds. In this article we (a) provide arguments for the validity of assessed national mean trait levels as criteria for evaluating stereotype accuracy; and (b) report new data on national character in 26 cultures from descriptions (N=3,323) of the typical male or female adolescent, adult, or old person in each. The average ratings were internally consistent and converged with independent stereotypes of the typical culture member, but were weakly related to objective assessments of personality. We argue that this conclusion is consistent with the broader literature on the inaccuracy of national character stereotypes.