How can previous knowledge about food science/technology and received information affect consumer perception of processed orange juice?

Knowledge and perception of different plastic bags and packages: A case study in Brazil

The growing demand for plastics, for packaging and consumption, is a current environmental issue. Although there are many scientific developments concerning material science, knowledge about the public's perception is low, which can delay society's efforts to face this challenge. This study aimed to understand if Brazilians who practice different sustainable actions perceive differently biodegradable, recycled, and common plastics and have different purchase intentions for each specific type of packaging. A total of 1080 Brazilian adults were first classified by their day-to-day attitudes regarding sustainability efforts. Then, their purchase intention and perception about different plastics were assessed. Regardless of sustainability practices, people associate common plastic bags with negative attributes and biodegradable plastic bags with positive attributes. This shows that there is a well-established concept about these types of bags, even if there are some misconceptions (e.g. recyclable) or controversies (e.g. non-polluting). On the other hand, results showed that consumers who adopted more sustainable practices were 3.5 times more willing to pay for biodegradable packages, even though no differences were observed in the accepted price for biodegradable bags between consumer's groups. Finally, the purchase intention comparisons for products packaged in recycled and biodegradable plastics showed the consumers were more interested in those biodegradable plastics and the purchase intention was lower for perishable food (e.g. products that can have higher safety risks). The results are important for understanding environmental policy management in Brazil, highlighting the importance to improve the population's knowledge about different types of plastic, leading to more conscious choices.

Consumer Perspectives on Processing Technologies for Organic Food

Over the last years, consumer demand for natural and healthy convenient food has increased, and with it the demand for organic convenience food. With convenience food, the processing level increases, which consumers are sceptical of. This holds especially for organic consumers who prefer natural, healthy, and sustainable food products. In the literature, consumer preferences are investigated for processed conventional food, but rarely for organic products. Therefore, this study investigates consumers' knowledge, expectations, and attitudes towards selected processing technologies for organic food. Nine focus groups with 84 organic consumers were conducted, discussing preservation technologies of organic milk and orange juice. Results showed that participants had little knowledge about processing technologies but were interested in their benefits. Organic processing technologies should include fewer processing steps, low environmental impact, while keeping the product as natural as possible. Since consumers want to know benefits but not details of processing, asking consumers for their specific preferences when developing new processing technologies remains challenging. This paper shows how consumers' benefit and risk perception including their want for naturalness, and scepticism for new technologies shape their evaluation of (organic) food processing technologies. Two consumer groups with different attitudes towards processing could be identified: 'organic traditionalists' and 'organic pragmatics'.

European Consumers' Perceptions and Attitudes towards Non-Thermally Processed Fruit and Vegetable Products

In order to meet the demand for high-quality fruit and vegetable (F&V) products, a wide variety of novel non-thermal processing (NTP) technologies are under development. This study used a qualitative focus group approach to investigate consumers' perception and attitudes towards non-thermally processed F&V products among young (18-30 years old) and middle-aged (45-60 y.o.) consumers across six European countries: Denmark, Germany, Italy, Serbia, Spain, and the Netherlands. Findings show that the expected benefits and social concerns are important factors which affect consumers' attitudes toward non-thermally processed F&V. Extending shelf-life, being healthier and more nutritious, and better hygiene and safety were important benefits, whilst impacts on product quality, safety risks, higher price and environmental costs were the concerns most often mentioned by participants. However, due to a lack of knowledge and trustworthy information sources, consumers have difficulties in assessing relevant benefits and risks. Targeted communication that could explicitly and efficiently reveal benefits and risks is highly recommended to enhance consumer awareness and trust. This may especially be needed to reach middle-aged consumers who showed less confidence in NTP, compared to young consumers. Consumers from Spain, Denmark, and the Netherlands appeared more interested in consuming NTP F&V, compared to Italy, Serbia, and Germany. These findings are expected to provide recommendations to better communicate non-thermally processed F&V with consumers in the EU.