Examining a negative halo effect to anabolic steroids users through perceived achievement goals, sportspersonship orientations, and aggressive tendencies

Social Perceptions of Masculinity and Sexual Esteem Are Impacted by Viagra Use, Testosterone, and Sexual Performance

Sexual behaviors play a role in the social construction of masculinity. Moreover, this stereotype has been capitalized upon by pharmaceutical companies, as well as those that sell products not approved by the U.S. Food and Drug Administration, for purposes of marketing sexual medicines. Stereotypical notions of masculinity, however, also emphasize the importance of self-reliance, which may cause some to look unfavorably upon the use of sexual medicine. Consistent with this notion, a male target was viewed as more masculine when his female partner consistently reached orgasm, unless he had no history of erectile dysfunction (ED), but was taking Viagra anyway (Experiment 1; N = 522). In addition, when his partner consistently reached orgasm, ratings of his sexual esteem were also lower if he used Viagra than if he did not, but only if he had no history of ED. In Experiment 2 (N = 711), although there was no effect of a male target's use of testosterone, social perception of his masculinity and sexual esteem increased as his "natural" levels of testosterone increased. In addition, exploratory analysis revealed that if the male target had low (but not normal or high) "natural" levels of testosterone, ratings of his masculinity were higher if his female partner consistently had an orgasm, which suggests that female orgasm served to "rescue" masculinity. Because expectations about drugs drive their use, it is important to address preconceived notions about the use of sexual medicines for purposes of enhancing masculinity and sexual esteem, as the social perception of their use is much more complex.

Yellow and social perceptions of racing cyclists' sportspersonship: Proposing an inter-contextual analysis

Through inter-contextual designs, the present set of experiments sought to explore whether the colour yellow would impact on social perceptions of sportspersonship exclusively in relation to competitive cycling. In Experiment 1 (N = 149), a silhouette image of a cyclist on a yellow background yielded lower perceptions of sportspersonship in comparison to grey or to the context of motocross, regardless of the colour. That interaction was conceptually replicated in Experiment 2 (N = 146) while changing measures (i.e., adaptation of the World Anti-Doping Code) and the context of comparison to sprinting. Furthermore, female and male observers' scores did not differ significantly thereby suggesting that yellow impacted on perceived sportspersonship similarly across gender. On the whole, those findings suggest that yellow can generate negative impressions of racing cyclists because, with years, this colour took on a meaning of opportunism from frequent pairings with doping. We close with discussing a number of limitations and future research avenues.