Mechanism underlying the self‐enhancement effect of voice attractiveness evaluation: self‐positivity bias and familiarity effect

Attractiveness Evaluation and Identity of Self-face: The Effect of Sexual Dimorphism

The present study aims to explore the influence of masculine/feminine changes on the attractiveness evaluation of one's own face, and examine the relationship of this attractiveness evaluation and the similarities between masculine/feminine faces and original faces. A picture was taken from each participant and considered as his or her original self-face, and a male or female face with an average attractiveness score was adopted as the original other face. Masculinized and feminized transformations of the original faces (self-face, male other face, and female other face) into 100% masculine and feminine faces were produced with morphing software stepping by 2%. Thirty female participants and 30 male participants were asked to complete three tasks, i.e., to “like” or “not like” the original face judgment of a given face compared to the original face, to choose the most attractive face from a morphed facial clip, and to subjectively evaluate the attractiveness and similarity of morphed faces. The results revealed that the acceptable range of masculine/feminine transformation for self-faces was narrower than that for other faces. Furthermore, the attractiveness ratings for masculinized or femininized self-faces were correlated with the similarity scores of the faces with the original self-faces. These findings suggested that attractiveness enhancement of self-face through masculinity/femininity must be within reasonable extent and take into account the similarity between the modified faces and the original self-face.

Gender context modulation on the self-enhancement effect of vocal attractiveness evaluation

People evaluated their own voices as sounding more attractive than others rated their voices (i.e., self-enhancement effect from the perspective of the rater, termed "SE_rater"), and people also rated their own voices as more attractive than the voices of others (i.e., self-enhancement effect from the perspective of the voice, termed "SE_voice"). The aim of the present study is to explore whether the gender context (i.e., same-sex and opposite-sex rating context) could influence the SE effect of voice attractiveness evaluation. Male and female participants were asked to rate the attractiveness of their own voices and other participants' voices, either in a same-sex session or an opposite-sex session. The results demonstrated both the SE_rater and SE_voice effect in the same-sex and opposite-sex contexts, for both male and female. More importantly, we found that the SE_rater for the male voices was significantly greater than that for the female voices in the same-sex context whereas no such difference was found in the opposite-sex context. In addition, the SE_voice effect in men was larger in the same-sex context than that in the opposite-sex context whereas the SE_voice in women was smaller in the same-sex context than that in the opposite-sex context. These findings indicated that the self-enhancement effect of vocal attractiveness was modulated by the gender context.