2012 Olympics: who will survive?

Developing a physical activity legacy from the London 2012 Olympic and Paralympic Games: a policy-led systematic review

AIMS

There is no evidence that previous Olympic Games have raised physical activity levels in adult populations. However, it may be premature to assume that this lack of previous evidence for an inherent effect is an indication that there is no potential to proactively harness the Games to generate a physical activity or sport legacy. Given that the political goal of achieving a physical activity legacy had already been set, the policy-led aim of this systematic review was to examine the processes by which the London 2012 Olympic and Paralympic Games might deliver a physical activity (as opposed to sport) legacy.

METHODS

Searches were conducted on five databases: SPORTS DISCUS, CINAHL, PsychLNFO, MEDLINE and Web of Knowledge.

RESULTS

There are two key findings: first, that communities that are not positively engaged with hosting the 2012 Games in London are likely to be beyond the reach of any initiatives seeking to harness the Games to develop legacies in any area; second, major events such as London 2012 can, if promoted in the right way, generate a 'festival effect' that may have the potential to be harnessed to promote physical activity among the least active. The 'festival effect' derives from the promotion of the 2012 Games as a national festival that is bigger than and beyond sport, but that is also rooted in the lives of local and cultural communities, thus creating a strong desire to participate in some way in an event that is both nationally significant and locally or culturally relevant.

CONCLUSIONS

Physical activity policy makers and professionals should seek to satisfy this desire to participate through providing physical activity (rather than sport) opportunities presented as fun community events or programmes. The key to generating a physical activity legacy among the least active adults through this process is to de-emphasise the sporting element of the 2012 Games and promote the festival element.

Mass community cycling events: who participates and is their behaviour influenced by participation?

BACKGROUND

Participation in mass physical activity events may be a novel approach for encouraging inactive or low active adults to trial an active behaviour. The public health applicability of this strategy has not been investigated thoroughly. The purpose of this study to was describe participants in a mass cycling event and examine the subsequent effect on cycling behaviour.

METHODS

A sample of men and women aged 16 years and older (n = 918) who registered online for a mass cycling event reported cycling ability and number of times they rode a bicycle during the month before the event. One month after the event participants completed an online follow-up questionnaire and reported cycling ability, lifestyle physical activity, and number of times they rode a bicycle during the month after the event. McNemar's test was used to examine changes in self-rated cycling ability, and repeated measures mixed linear modeling was used to determine whether average number of monthly bicycle rides changed between pre-event and post-event assessment.

RESULTS

Participants in the cycling event were predominantly male (72%), 83% rated themselves as competent or regular cyclists, and 68% rated themselves as more active than others of the same sex and age. Half of the survey respondents that rated their cycling ability as low before the event subsequently rated themselves as high one month after the event. Respondents with low pre-event self-rated cycling ability reported an average 4 sessions of bicycle riding the month before the event and an average 6.8 sessions of bicycle riding a month after the event. This increase in average sessions of bicycle riding was significant (p < .0001). Similarly, first-time participants in this particular cycling event significantly increased average sessions of cycling from 7.2 pre-event to 8.9 sessions one month after the event.

CONCLUSION

Participants who were novice riders or first time participants significantly increased their number of bicycle rides in the month after the event. Further knowledge about the public health applicability of mass events is needed, and methods for attracting less active and novice individuals to participate remain to be developed.