Does Servant Leadership Promote Emotional Intelligence and Organizational Citizenship Behavior among Employees? A Structural Analysis

The last two decades have seen a conspicuous rise in the importance of leadership styles. Servant Leadership (SL) is believed to be a pioneering style of leadership that aims to serve others first. Based on the Social Learning Theory and Social Exchange Theory, this study investigates whether SL promotes Organizational Citizenship Behavior (OCB) among employees. In this regard, it also examines what role the employees’ Emotional Intelligence (EI) plays between the two variables. A sample of 422 responses was obtained from the managerial and non-managerial staff service and manufacturing industries using a non-probability sampling technique. The data that was collected was analyzed using the PLS-SEM technique. The results indicated a strong positive relationship between SL and OCB. Moreover, the employees’ EI was also found to mediate the relationship between the two variables partially. The analysis showed that leaders who can serve their followers’ needs and expectations to the best of their abilities could promote and strengthen EI among their employees, which eventually boosted their followers’ behavior’s emotional and motivational aspects. This study suggests that managers adopt an SL style that fosters empathy and trust with their employees. Meeting their employees’ expectations and requirements may boost their EI, which helps them attract positive energy and create an atmosphere of mutual respect and collaboration.

The Evolution of Internal Employer Branding and Employee Engagement: The Temporal Role of Internal Social Media Usage

In recent times, Indian IT companies have been facing high attrition rates, especially with young employees having three to seven years of experience. Therefore, this study develops and tests a dynamic model of brand-endorsed employee engagement (EE) and employee retention (ER). Particularly, the carryover and temporal effects of the relationships and constructs are studied to understand how employee behaviour evolves over time. Using two waves of longitudinal data gathered from young employees ([Formula: see text]) of Indian IT companies, the proposed conceptual model is investigated to test the temporal differences in the relationships between internal employer branding (IEB), organisational commitment, EE and ER. Additionally, the impact of employer internal social media usage on the relationships is also examined as an effective human resources (HR) intervention in the evolution process. The findings show that excluding the organisational commitment to EE relationship, the other two relationships between IEB to organisational commitment and EE to ER become stronger over time. Interestingly, while internal social media usage does not exhibit direct effect on organisational commitment or ER, it is instrumental in influencing IEB perception and EE during subsequent periods. Overall, this study offers directions to HR managers in the services sector on how to effectively use social media to engender engagement in employees and ultimately, enhance their intention to stay.