Customer's Perception and Preference towards Packaged Drinking Water

Effect of label elements in bottled water: Impact on consumer preferences, purchase intentions and health perception through affective sensory tests

Bottled water has become a popular beverage choice worldwide, with consumers increasingly seeking healthier options. However, label elements can significantly influence consumer perception and purchasing decisions. The research aimed to assess how label elements affect the liking, purchase intention, preference and concept of healthy bottled water. Two stages involved 180 and 100 participants aged between 18 and 40, provided sociodemographic information. The first stage used a hedonic scale and ranking test to perception of nine labels with different elements. The second stage selected a consensus label from prior tests. Four labels were designed, differing in brand color and nutritional information placement. In this last stage, the acceptability, preference ranking and concept of healthy were re-evaluated and eye tracking via the Pupil Lab program. Findings showed varied responses in acceptability and purchase intention among consumers. However, significant differences were observed in preferences and healthiness perceptions based on label characteristics. The label with the highest preference and perceived healthiness featured a sky-blue design with nutritional information on the right side. Combining sensory testing and eye tracking offers valuable insights for designing labels that positively impact consumer perception. The results provide important implications for bottled water manufacturers and marketers in developing effective labeling strategies to meet consumer preferences and promote healthier choices.

Plastic (PET) vs bioplastic (PLA) or refillable aluminium bottles - What is the most sustainable choice for drinking water? A life-cycle (LCA) analysis

Nowadays, the most important tool to evaluate the environmental impact of both petro-plastics and bioplastics is the life cycle analysis (LCA). LCA determines the overall impact on the environment by defining, calculation and analyzing all the input and output directly related to production, utilization, and disposal of a product or a process. In this work, a LCA (cradle to grave) of bottles for drinking water was developed on three scenarios: polyethylene terephthalate (PET) bottles, as conventional packaging material for outdoor drinking water, polylactic acid (PLA) bottles, as alternative and innovative biodegradable packaging and aluminum bottle, as reusable and almost infinitely refilling packaging. As a result of LCA, ten impacts categories have been accounted for, among which the global warming potential (GWP, measured as kgCO₂ eq), the eutrophication potential (EP, measured as kgPO₄ eq.), human and eco-toxicity (HTP and ETP, measured as kg 1,4-DB eq.). The average drinking water consumption in Italy has been estimated in 1.5 L per day, corresponding to three 500 ml-plastic bottles and 1 refillable aluminum bottle. LCA has been firstly applied to a single bottle production and use, then to the daily and annual bottles consumption. PET bottles production and use assure the lower environmental impacts compared to PLA bottles, burdened by agricultural phase for corn cultivation, and to aluminum bottles, when the every-day washing with hot water or water and soap is comprehended. Moreover, including the end-of-life options into the analysis, PET recycling permits to reduce up to about 30% the GWP, whereas PLA composting does not lead to any GWP savings. In this study, aluminum bottle has been considered reusable for 2.5 years. The microbiological quality of water in one-way PET and PLA bottles has been compared with the refillable bottle rinsing with hot water and soap and only hot water, highlighting that the level of contamination is alarmingly increased in the latter case.