Blue Questionnaires and Blue Mood

Intensity and color of language in attitude change and emotion

This study examined whether messages using or not using emotionally intense language combined with certain colors, i.e., red, white, or blue, to effect attitude change. Emotionally intense messages were more positively associated with attitude change than were those with low emotional intensity, but no interaction effects or main effects for color were found.

Use of color and responses to computer-based surveys

Mean answers by 217 students to an affective questionnaire, the Mach IV survey, did not vary with the use of different background and font colors when the survey was presented online in a computer lab. They indicated, however, that background color may be associated with rate and within-condition variability of response.