Approachability and Credibility of Virtual Character Faces: The Role of the Horizontal Viewing Angle

OBJECTIVE

The present work explores how the horizontal viewing angle of a virtual character's face influences perceptions of credibility and approachability.

BACKGROUND

When encountering virtual characters, people rely both on credibility and approachability judgments to form a first impression of the depicted virtual character. Research shows that certain perceptions are preferred either on frontal or tilted faces, but not how approachability or credibility judgments relate to horizontal viewing angles in finer granularity between 0° and 45°.

METHOD

52 participants performed a two-alternative forced choice (2AFC) task rating 240 pairwise comparisons of 20 virtual character faces shown in four horizontal viewing angles (0°, 15°, 30°, and 45°) on approachability and credibility. They also rated scales on individual differences based on the BIS-BAS framework (behavioral inhibition system, drive, and reward responsiveness), self-esteem, and personality traits (neuroticism, loneliness).

RESULTS

Both approachability and credibility were negatively related to the horizontal viewing angle, but the negative relationship was less pronounced for approachability. Notably, 15° tilted faces were associated with higher approachability than frontal faces by people scoring high in reward responsiveness, drive, and self-esteem, and scoring low in neuroticism and loneliness.

CONCLUSION

Our findings highlight the conditions under which showing a virtual character's face is preferred in a horizontally 15° tilted over a frontal position.

APPLICATION

The differential impact of the horizontal viewing angle on approachability and credibility should be considered when displaying virtual character faces.

Representations of facial expressions since Darwin

Darwin's book on expressions of emotion was one of the first publications to include photographs (Darwin, The expression of the emotions in Man and animals, 1872). The inclusion of expression photographs meant that readers could form their own opinions and could, like Darwin, survey others for their interpretations. As such, the images provided an evidence base and an 'open source'. Since Darwin, increases in the representativeness and realism of emotional expressions have come from the use of composite images, colour, multiple views and dynamic displays. Research on understanding emotional expressions has been aided by the use of computer graphics to interpolate parametrically between different expressions and to extrapolate exaggerations. This review tracks the developments in how emotions are illustrated and studied and considers where to go next.

Is a downwards head tilt a cross-cultural signal of dominance? Evidence for a universal visual illusion

The present pre-registered research provides the first evidence that a downwards head tilt is sufficient to communicate dominance from a neutral facial expression among the Mayangna, members of an unindustrialized, small-scale traditional society in Nicaragua who have had minimal exposure to North American culture. Consistent with the Action Unit imposter effect observed in North American populations (Witkower and Tracy in Psychol Sci 30:893-906, 2019), changes to the appearance of the upper face caused by a downwards head tilt were sufficient to elicit perceptions of dominance among this population. Given that the Mayangna are unlikely to associate a downwards head tilt or related apparent facial changes with dominance as a result of cross-cultural learning, the present results suggest that perceptions of dominance formed from a downwards head tilt, and the visual illusion shaping these perceptions, are a widely generalizable, and possibly universal, feature of human psychology.

Face Masks Bolsters the Characteristics From Looking at a Face Even When Facial Expressions Are Impaired

Face masks impact social interactions because emotion recognition is difficult due to face occlusion. However, is this enough to conclude that face masks negatively impact social interactions? We investigated the impact of face masks on invariant characteristics (sex, age), trait-like characteristics (trustworthiness, attractiveness, and approachability), and emotional expressions (happiness and excitability). Participants completed an online survey and rated masked and no-masked faces. The same face remained masked or no-masked throughout the survey. Results revealed that, when compared to no-masked faces, masked happy faces appeared less happy. Face masks did not negatively impact the ratings of other characteristics. Participants were better at judging the sex of masked faces. Masked faces also appeared younger, more trustworthy, more attractive, and more approachable. Therefore, face masks did not always result in unfavorable ratings. An additional post hoc modeling revealed that trustworthiness and attractiveness ratings for masked faces predicted the same trait ratings for no-masked faces. However, approachability ratings for no-masked faces predicted the same trait ratings for masked faces. This hinted that information from masked/no-masked faces, such as from the eye and eye region, could aid in the understanding of others during social interaction. Future directions were proposed to expand the research.

Was facial width-to-height ratio subject to sexual selection pressures? A life course approach

Sexual selection researchers have traditionally focused on adult sex differences; however, the schedule and pattern of sex-specific ontogeny can provide insights unobtainable from an exclusive focus on adults. Recently, it has been debated whether facial width-to-height ratio (fWHR; bi-zygomatic breadth divided by midface height) is a human secondary sexual characteristic (SSC). Here, we review current evidence, then address this debate using ontogenetic evidence, which has been under-explored in fWHR research. Facial measurements were collected from 3D surface images of males and females aged 3 to 40 (Study 1; US European-descent, n = 2449), and from 2D photographs of males and females aged 7 to 21 (Study 2; Bolivian Tsimane, n = 179), which were used to calculate three fWHR variants (which we call fWHRnasion, fWHRstomion, and fWHRbrow) and two other common facial masculinity ratios (facial width-to-lower-face-height ratio, fWHRlower, and cheekbone prominence). We test whether the observed pattern of facial development exhibits patterns indicative of SSCs, i.e., differential adolescent growth in either male or female facial morphology leading to an adult sex difference. Results showed that only fWHRlower exhibited both adult sex differences as well as the classic pattern of ontogeny for SSCs-greater lower-face growth in male adolescents relative to females. fWHRbrow was significantly wider among both pre- and post-pubertal males in the Bolivian Tsimane sample; post-hoc analyses revealed that the effect was driven by large sex differences in brow height, with females having higher placed brows than males across ages. In both samples, all fWHR measures were inversely associated with age; that is, human facial growth is characterized by greater relative elongation in the mid-face and lower face relative to facial width. This trend continues even into middle adulthood. BMI was also a positive predictor of most of the ratios across ages, with greater BMI associated with wider faces. Researchers collecting data on fWHR should target fWHRlower and fWHRbrow and should control for both age and BMI. Researchers should also compare ratio approaches with multivariate techniques, such as geometric morphometrics, to examine whether the latter have greater utility for understanding the evolution of facial sexual dimorphism.