Media Influence on Intergenerational Attitudes toward Non-Conventional Sexual Behaviors in Contemporary China: Evidence from Chinese General Social Survey

Objective

Within the context of rapid sociocultural transformation in Chinese society over recent decades, exploring intergenerational disparities in attitudes toward non-conventional sexual behaviors holds sociological significance. Employing a methodology akin to cultivation analysis, this study focuses on the potential influence of television and the internet in narrowing or widening attitudinal disparities between distinct age groups. This is achieved by comparing heavy users of these media to individuals with light media consumption.

Materials and Methods

In the present study, we utilized the 2017 wave of the Chinese General Social Survey, a dataset that is representative of the national demographic of China. Our objective was to explore the potential influence of both traditional media (TV) and new media (the internet) consumption on the attitudes of Chinese adults toward three forms of non-conventional sexual behavior, namely premarital, extramarital, and same-sex behaviors.

Results

Firstly, compared to television, the internet is more likely to contribute to the liberalization of sexual attitudes, though this influence is age sensitive. Secondly, regarding the attitudes toward premarital sex and same sex behaviors, television tends to sustain or create consensus across different generations, whereas the internet tends to widen attitudinal gaps. Lastly, probably due to the moralized nature of extramarital sex in the Chinese context, both television and the internet maintain or produce the conservative consensus, though heavy television viewing could widen the attitudinal gap between young people and the other two age groups.

Discussion and Conclusion

Our study reveals that for premarital sex and same-sex behaviors, heavy television viewing tends to foster or sustain intergenerational consensus, while frequent internet usage tends to augment intergenerational divergence or erode intergenerational agreements. However, the media's impact on intergenerational differences in attitudes toward extramarital sex exhibits distinctive features, likely stemming from the deeply moralized nature of extramarital affairs within Chinese society. To conclude, by conducting a comparative examination of various media landscapes, our research offers a mediated perspective that aids in comprehending the disparities in attitudes toward sexual behaviors across different generations in contemporary China.

Factors associated with intention of human papillomavirus vaccination among Chinese college students: implications for health promotion

Human papilloma virus (HPV) is the most common reproductive tract virus. Most HPV infections occur during adolescence or young adulthood, and thus college students are one of the main target populations of HPV vaccination. However, data on knowledge of HPV and HPV vaccine as well as the intention to be vaccinated among Chinese college students were limited. The purpose of this study was to address this gap by investigating a sample of college students from four universities and analyzing the factors influencing their intention. College students (N = 343) filled in a survey comprised of demographic information, HPV and vaccine knowledge, and vaccination intention between September 2018 and January 2019. A descriptive statistical analysis was conducted to describe students' HPV-related knowledge and vaccination intention. Logistic regression analysis was used to determine the predictors of HPV vaccination intention. The participants had low levels of HPV and HPV vaccine-related knowledge, as well as modest intention to be vaccinated. Significant differences were identified in gender, years of study, and perceived susceptibility of HPV infection. Students who perceived higher risk of HPV infection (OR = 6.659, p = .001), had higher level knowledge of HPV vaccine (OR = 2.697, p < .001), in junior (OR = 0.186, p = .006) and senior year (OR = 0.276, p = .015) had greater intention to get HPV vaccinated. The findings suggest that multiple-level efforts are continuously needed to target Chinese college students to increase their HPV vaccine knowledge and vaccination awareness to reduce HPV-related disease burden among this population.