The Prioritization of Women's Orgasms During Heterosex: A Critical Feminist Review of the Implications for Women's Sexual Liberation

Orgasm is considered by many to be an essential part of women's ideal sexual experiences. As a result, sexual liberation narratives have often advocated for the prioritization of women's orgasms - particularly during heterosex - framing them as a central indicator of "good," healthy, liberated sex. However, scholars have increasingly critiqued these narratives, arguing that they result in an orgasm imperative that has negatively impacted women's sexual lives. Perspectives that promote the prioritization of women's orgasm and those that warn against the negative repercussions strive for the same thing - to draw attention to women's sexuality in ways that will lead to more pleasurable, enjoyable, and equitable sex for women overall. Yet, together, they offer contradictory messages about the role that women's orgasms can or should play in women's sexual liberation. For example, one could argue that it perhaps makes sense to prioritize women's orgasms given that they often are highly pleasurable for women, center a unique form of embodied pleasure, and offer a supposedly clear objective for women and their men partners. On the other hand, such narratives frame women's orgasm absence as abnormal, concede to men's sexuality in problematic ways, and constrain more comprehensive possibilities for women's sexual pleasure. In this critical feminist review, I offer a summative outline of these and other contradictions, focusing on how narratives prioritizing women's orgasms can have simultaneous benefits and negative repercussions when it comes to (1) women's sexual pleasure, (2) the medicalization/pathologization of women's orgasms, and (3) heterosex norms.

What Drives Sex Toy Popularity? A Morphological Examination of Vaginally-Insertable Products Sold by the World's Largest Sexual Wellness Company

There is limited research into the morphology of sex toys, and specifically into (the often phallic-shaped) vibrators and dildos and what they may represent in terms of user preferences for male genital morphology. This study provides insight into consumer preference around vaginally insertable sex toys, their features, and what contributes to their popularity. Using a data set compiling information from the world's largest online sexual wellness retailer Lovehoney, we examined the dimensions, price, and morphological features of 265 sex toys designed for vaginal insertion to determine what contributes to item popularity. Using regression models, we found that realistic features did not predict item popularity, whereas price (p < .001) and circumference (p = .01) significantly predicted the overall popularity of a toy. It appears that consumers show a preference for insertable sex toys that are not direct replicas of the male penis, which suggests they are not seeking a realistic partner substitute. Further, we found that the length of the toy did not significantly predict popularity which is consistent with other work showing that women do not place considerable emphasis on large phallus size. Our results can contribute to future product design and marketing, as well as reveal preferences toward particular characteristics of the phallus (whether real or toy).

“Don’t fake the big O”: Portrayals of faking orgasm among women in Cosmo and Glamour

Many women report faking orgasm, at least on occasion, during heterosex (i.e., heterosexual sexual activities). The reasons for the practice include validating the skill of a male lover, a way of ending sexual encounters, and to avoid pathologization that is often associated with orgasmic absence. Constructions of heterosex, female sexuality, and sexual pleasure are influenced by multiple sources including the media. However, there is a lack of systematic research on how faking orgasm is presented in the media. This gap in research provided an opportunity to investigate women’s magazines’ portrayals of the practice. Using constructionist thematic analysis, 69 online articles, published by two popular women’s magazines, Cosmopolitan and Glamour, were analyzed. From the examined articles, two major themes emerged: faking as a common practice (especially via women’s first-hand accounts) and instructing the reader not to fake. It is our contention that together the two themes create a distinctly postfeminist portrayal of faking orgasm. On the one hand, the magazines included and highlighted women’s own experiences and reasons for faking orgasm. On the other hand, female readers were instructed to avoid faking in the name of personal responsibility and empowerment. Notably, the magazines omitted any discussion of gender power relations in their appeals for choice and sexual agency. Overall, this study expands our understanding of women magazines’ contradictory portrayals of women’s sexuality, sexual pleasure, and navigation of its absence.

Data-driven intimacy: emerging technologies in the (re)making of sexual subjects and 'healthy' sexuality

Wireless sex toys are new technologies that enable sexual partners to connect remotely across long distances. Promoted as enhancing intimacy and pleasure as part of a healthy sex life, these devices buttress a 'sex for health' discourse which relies on the collection of intimate data purportedly used to improve current and subsequent teledildonics models. This article draws on two case studies of sex toys developed by leading sex-tech/teledildonic companies Lovense® and Kiiroo® to examine how the relationship between data and sexual subjectivity is being transformed through these emerging technologies. Applying concepts from new materialism, and extending the work of Faustino [(2018). Rebooting an old script by new means: Teledildonics-the technological return to the 'coital imperative'. Sexuality & Culture, 22, 243-257]', we explore how sexual practices, intimacy and pleasure become 'datafied' through these sensory technologies. Inspired by the concept of the 'sexuality-assemblage', we pose teledildonic-enhanced sex as a 'sexuotechnical-assemblage', a term that highlights the uniquely technological dimensions of sex in the age of teledildonics. Approaching these devices as sexuotechnical-assemblages highlights the generative role of data as lubricants of long-distance intimacy, and central actors in the (re)making of sexual subjects, and by extension, 'healthy' sexuality.

“Damned if you do, damned if you don’t”: Women’s accounts of feigning sexual pleasure

Faking orgasm has been identified as a common practice among women and feminist scholars have probed the connections between the socio-cultural meanings associated with faking and heterosex. Expanding on this line of inquiry, feigning sexual pleasure was explored in interviews with 14 women who reported having sex with men. Using a feminist critical discourse analytic approach, we attend to the dilemma that was frequently evoked in women’s accounts. Participants explained that feigning sexual pleasure was done in order to protect their partners’ ego. However, participants also talked about faking orgasm as being problematic in the sense that it was “deceitful” and “dishonest”. These contrasting discursive patterns created a dilemma whereby faking was situated as “necessary” but “dishonest”. As a way of negotiating this dilemma, participants made a distinction between exaggerating sexual pleasure and faking orgasm. We posit that exaggeration can be interpreted as a form of material (during the sexual encounter) and discursive (during accounting of the encounter) disruption of dominant discourses of heterosex such as the orgasmic imperative. Drawing on Annamarie Jagose’s and Hannah Frith’s problematizations of the prevailing tendency to position orgasm as either “authentic” or “fake”, we discuss women’s negotiation of the limited constructions of “real” pleasure.

The gendered nature of self-help

Self-help promises the chance of being “better”. Across multifarious platforms, including books, apps and television shows, it offers hope that we can be our own agents of change for a happier life. Critical research troubles this premise, arguing that the recurring trope of the individualistic ideal-self found in self-help literature is at the expense of seeking solutions in collective, feminist, or otherwise politicised activism. Self-help is also problematically gendered, since women are often positioned as particularly in need of improvement, an understanding further intensified by postfeminist sensibility. These issues are examined conceptually before introducing 10 articles on self-help published in Feminism & Psychology across three decades and brought together as a Virtual Special Issue to offer a significant body of work for scholars and students alike.

Sexual dysfunction or sexual discipline? Sexuopharmaceutical use by men as prevention and proficiency

In the first decade following Viagra’s appearance, feminist and critical scholars documented the sexuopharmaceutical expansion of definitions of erectile dysfunction and its target consumer. As we approach Viagra’s 30th anniversary, while feminist scholarship on the medicalization of sexuality flourishes, the impact of erectile medication has received much less attention. This paper (re)casts a critical lens on popularized erectile medication sexual health messages in the context of current pharmaceutical marketing targeting users as neoliberal aspirational sexual subjects. Discourse analysis reveals that online advice about erectile medication use leverages the increased preoccupation with health risk assessment and prevention technologies to normalize erectile dysfunction as a risk for all men, irrespective of age and health status. Erectile dysfunction is presented as inevitable, pathological, and requiring vigilance and expert consultation; penile performance acts as a predictive health gauge. Erectile medication users are situated as model masculine subjects, (medically) augmenting sexual proficiency in romantic or sexually experimental contexts.

Propping up pharma's (natural) neoliberal phallic man: pharmaceutical representations of the ideal sexuopharmaceutical user

Contemporary social theorists emphasise the cultural quest for authenticity under conditions of increasing artificiality. Within this context, the body is commonly treated as an 'unfinished' surface requiring ongoing transformation to fulfil identity obligations. In this paper, we examine one such identity authentication project in the form of marketing of men's sexuopharmaceuticals. We use online pharmaceutical advertising for four approved sexuopharmaceuticals (Viagra, Cialis, STAXYN and Stendra) to describe the ideal neoliberal consumer. These campaigns underscore the robust role of pharmaceuticals in sexual authentication projects undergirded by neoliberal consumerist and aspirationalist ideals. Penile dependability as a luxury consumerist project reinvigorates traditional sexual (masculine) authentication as yoked to phallic control, by repackaging sexual enhancement medication use as a neoliberal beacon of aspirational achievements. The ideal targeted user is increasingly younger, and consumption of sexuopharmaceuticals is represented as achieving elite status and exclusive pleasures; masculine authenticity and choice; progressive relationships and a contemporary urban, fast-paced life; and a prepared yet spontaneous romantic sexuality. Women are also increasingly used in promotional materials directed at men; their responsibility centres on coaching and coaxing potential users.

'Basically, it's sorcery for your vagina': unpacking Western representations of vaginal steaming

Vaginal steaming made global headlines in 2015 after its promotion by celebrity Gwyneth Paltrow. One of many female genital modification practices currently on offer in Anglo-Western nations - practices both heavily promoted and critiqued - vaginal steaming is claimed to offer benefits for fertility and overall reproductive, sexual or even general health and wellbeing. We analysed a selection of online accounts of vaginal steaming to determine the sociocultural assumptions and logics within such discourse, including ideas about women, women's bodies and women's engagement with such 'modificatory' practices. Ninety items were carefully selected from the main types of website discussing vaginal steaming: news/magazines; health/lifestyle; spa/service providers; and personal blogs. Data were analysed using thematic analysis, within a constructionist framework that saw us focus on the constructions and rationalities that underpin the explicit content of the texts. Within an overarching theme of 'the self-improving woman' we identified four themes: (1) the naturally deteriorating, dirty female body; (2) contemporary life as harmful; (3) physical optimisation and the enhancement of health; and (4) vaginal steaming for life optimisation. Online accounts of vaginal steaming appear both to fit within historico-contemporary constructions of women's bodies as deficient and disgusting, and contemporary neoliberal and healthist discourse around the constantly improving subject.

What Does Asexuality Teach Us About Sexual Disinterest? Recommendations for Health Professionals Based on a Qualitative Study With Asexually Identified People

This article draws on qualitative in-depth interviews with 30 asexually identified individuals living in the United States in order to contribute to our understanding of when low sexual desire should be treated as a medical or mental health issue and when it should be treated as a benign sexual variation. The article discusses five findings of relevance to health professionals: (1) the line between a desire disorder and asexuality is not clear-cut; (2) asexually identified individuals may experience distress, so distress alone does not separate a desire disorder from asexuality; (3) asexually identified individuals may face sexual pressure from a partner or may have difficulty negotiating sexual activity with a partner; (4) asexuality does not need to be distressing, rather it can be experienced as a fulfilling form of sexuality; and (5) many asexually identified individuals believe in the usefulness of low sexual desire as a diagnostic category and support medical and mental health professionals in their efforts to develop treatments for sexual desire disorders. Based on these five findings, this article offers four concrete suggestions for health professionals working with clients with low sexual desire, whether or not those clients identify as asexual.

Constructing sexualities: A critical overview of articles published in Feminism & Psychology

How have sexualities been dealt with in articles published in Feminism & Psychology since the inception of the journal in 1991? The idea for this overview arose from our experience of designing a critical sexualities course for graduate students in psychology. The articles featured in this overview form part of a Virtual Special Issue that can be located on the Feminism & Psychology website. Virtual Special Issues (VSI) are collections of previously published articles, which have been compiled by guest editors who are experts in the field. VSIs provide readers with an overview of feminist thought about a topic or theme, as well as an easy way to locate pertinent articles. Scholars who are approaching a new topic may find a VSI especially useful, as will instructors who are preparing course syllabi. This article introduces the Constructing Sexualities VSI.