Information security and technical issues of cloud storage services: a qualitative study on university students in Hong Kong

Purpose

Although cloud storage services can bring users valuable convenience, they can be technically complex and intrinsically insecure. Therefore, this research explores the concerns of academic users regarding cloud security and technical issues and how such problems may influence their continuous use in daily life.

Design/methodology/approach

This qualitative study used a semi-structured interview approach comprising six main open-ended questions to explore the information security and technical issues for the continuous use of cloud storage services by 20 undergraduate students in Hong Kong.

Findings

The analysis revealed cloud storage service users' major security and technical concerns, particularly synchronization and backup issues, were the most significant technical barrier to the continuing personal use of cloud storage services.

Originality/value

Existing literature has focused on how cloud computing services could bring benefits and security and privacy-related risks to organizations rather than security and technical issues of personal use, especially in the Asian academic context.

Why do people not attend public library programs in the current digital age? A mix method study in Hong Kong

Purpose

The study aims to investigate the characteristics of the current situation of library programs and explore the possible reasons behind the low participation in Hong Kong. It focuses on the development of library programs in the era of digital technology, which can lead to discussion and reflections on the further development of library programs with innovative technology services.

Design/methodology/approach

This study applied a mixed-method research approach to investigate the current situation of library programming and the reasons for low participation in Hong Kong. The first part analyzes the characteristics of library programs offered by the Hong Kong Public Libraries (HKPL) through data collection from the HKPL website. The second part of this study investigated the reasons behind the low participation in library programs through quantitative research through an online survey.

Findings

The findings show that current library programs were dominated by reading activities and children's programs to a great extent, which both users and non-users are not very interested in. Further, most respondents expressed more interest in cultural and leisure events and hands-on activities (especially new technologies related) than traditional library programming. Many lapsed and non-users chose not to attend the library programs for boredom and uselessness. As a result, there is a need for HKPL to adjust its services to stay relevant to the needs and interests of local communities.

Originality/value

Scant studies explored the reasons behind non-users of public library programs, especially in Asia. This research contributes to the literature by analyzing and proposing the characteristics of the current situation of library programs and exploring the possible reasons behind the low participation in Hong Kong.

A quantitative study on utilizing electronic resources to engage children’s reading and learning: parents’ perspectives through the 5E instructional model

Purpose

This pilot study aims to investigate how parents use electronic resources to encourage children’s reading and learning interests through the 5E instructional model. Moreover, this study explores the public’s current electronic reading (e-reading) preferences, parents’ teaching process and the effectiveness of electronic resources in encouraging children to read and learn.

Design/methodology/approach

This study used a quantitative research method with a 5- to 10-min online survey based on the 5E instructional model. A total of 101 respondents participated in the survey.

Findings

Technology has changed the public’s current e-reading preferences. More than 65% of parent respondents preferred to use the electronic reading format for their children’s teaching and learning. Parents generally agreed on the teaching and learning effectiveness of using electronic resources, especially for engaging their children. However, the parents showed no significant gender differences.

Originality/value

This pilot study is a new attempt to use the 5E instructional model to quantitatively analyse the parenting process of using electronic resources to encourage children to read and learn, especially in an Asian context.

Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong

Purpose

This study aims to evaluate social media’s communication effectiveness on travel product promotion among college students in Hong Kong. As traveling has become a popular activity, promoting travel products via social network sites (SNSs) has become common. Thus, identifying factors that affect shopping decisions is vital to tourism businesses. While the number of people using social communication tools has increased quickly, social media marketing provides a new strategy for the local travel business to sell and promote their products online.

Design/methodology/approach

This study adopts the attention, interest, desire and action (AIDA) marketing communication model to explore the influence of Facebook on the marketing of travel products among youngsters. Because Facebook is the most widely used social media platform in Hong Kong, it was selected for this study. An online survey was conducted via Google Form to collect responses from students of different local universities.

Findings

The findings indicate that our respondents consider purchasing travel products according to brand, discount and customer comments. They generally perceived Facebook advertising as a platform that could deliver various updated travel promotions and discounts, which can be adequately explained based on the AIDA model. However, respondents were unwilling to recommend the travel company to their friends on Facebook, even if they were satisfied with the travel products after purchase. Also, Facebook promotion could positively influence, draw the attention and make travel desire of the customer, but no positive influence to arouse their interest.

Originality/value

Although there are many studies on the travel industry’s marketing and social media, scant studies have investigated the influence of social media on the promotion of travel products with the AIDA model. In particular, it is crucial to explore what factors can affect young people’s decision-making, their perception of social media advertising and how marketers can make good use of this channel.

Operation management of academic libraries in Hong Kong under COVID-19

Purpose

This research studies the influence of the COVID-19 pandemic on the operation management of Hong Kong academic libraries for understanding the difficulties and challenges for librarians to adapt to the special arrangements during the pandemic.

Design/methodology/approach

Qualitative semi-structured interviews were conducted with librarians in major universities and higher education institutions of Hong Kong. Participants were interviewed either in the face-to-face format or text-based format.

Findings

Participants provided a broad scope about the actual library management and operation changes during the COVID-19. According to the respondents, the most challenging problem for librarians during COVID-19 was to strike a balance between concerns of library staff and users. While they described how these arrangements and changes affected the service quality of academic libraries from different perspectives, the pandemic situation also brought some opportunities, such as pushing the digitalization of all collections and using online resources for future development. A hybrid model for library service would be more common in the future with more demands toward online resources and digital collection, in which academic libraries should be prepared after the pandemic.

Originality/value

This paper provided broad insights into library management and the future development of academic libraries for the post-COVID-19 period. There are scant studies of this topic, especially in an Asian metropolis context with dense population, small campus and limited library physical spaces.

Changes in habits of electronic news usage on mobile devices in university students: a comparative survey

Purpose

A rising trend has been observed to minimize extraneous cognitive load when reading by enhancing secondary knowledge through technology. For the readers to comprehend information more efficiently in their cognitive architecture, instructional procedures, which are secondary knowledge, should be aligned with the modern technology environment. With continual, rapid technological advances in modern society, people have changed their news reading habits after using mobile devices such as smartphones, tablets and e-readers.

Design/methodology/approach

This research employed a quantitative survey to compare the changes in the news reading habits of the undergraduate (UG) and postgraduate (PG) students in the Library and Information Management program of a university in Hong Kong after using mobile devices to read electronic news. A total of 102 responses were collected, which comprised 51 UGs and 51 PGs, respectively (the student population for the program was around 100 UGs and 100 PGs).

Findings

Survey results showed that mobile devices had changed the respondents’ habit of reading news to read more content on phones, with a variation on news categories. Such changes included the duration and location of news discussion among the respondents that shorter periods were used to read and that more people read while traveling and in restaurants. Notably, reading the news helped respondents in their learning. Most respondents preferred to read electronic news by using mobile devices. The convenience of reading and discussing news may also cause a potential threat that intensifies disputes, arguments or even bullying on controversial issues.

Originality/value

This study confirmed that the usage of the mobile devices changed the respondents’ habit of reading news. This user group constitutes the future generation of information specialists in various disciplines. This study fills the research gap of finding students’ reading habits when using mobile devices, especially in East Asia. Educators are encouraged to recommend relevant news content to students to improve their general knowledge base and arouse their interest in reading and discussing related news topics.