A Primer on Electroencephalography and Event-Related Potentials for Organizational Neuroscience

Electroencephalography (EEG) was the first of the noninvasive brain measures in neuroscience. Technical advances over the last 100 years or so have rendered EEG a true brain imaging technique. Here, we provide an accessible primer on the biophysics of EEG, on measurement aspects, and on the analysis of EEG data. We use the example of event-related potentials (ERPs), although the issues apply equally to other varieties of EEG signals, and provide an overview of analytic methods at the base of the so-called electrical neuroimaging framework. We detail the interpretational strengths of electrical neuroimaging for organizational researchers and describe some domains of ongoing technical developments. We likewise emphasize practical considerations with the use of EEG in more real-world settings. This primer is intended to provide organizational researchers specifically, and novices more generally, an access point to understanding how EEG may be applied in their research.

Over a Decade of Neuroeconomics: What Have We Learned?

At its inception, neuroeconomics promised to revolutionize economics. That promise has not yet been realized, and neuroeconomics has seen limited penetration into mainstream economics. Nevertheless, it would be a mistake to declare that neuroeconomics has failed. Quite to the contrary, the yearly rate of neuroeconomics papers has roughly doubled since 2005. While the number of direct applications to economics remains limited, due to the infancy of the field, we have learned an amazing amount about how the brain makes decisions. In this article, we review some of the major topics that have emerged in neuroeconomics and highlight findings that we believe will form the basis for future applications to economics. When possible, we focus on existing applications to economics and future directions for that research.