Feeling more neutral? Evaluative conditioning can increase neutral affective reactions

ABSTRACTWhile it is important to learn what is good and bad, can people learn what is neither? The answer to this question is not readily apparent, but it has important implications for how people learn affective responses. Six experiments examined whether evaluative conditioning (EC) can instill neutral affect. They tested four hypotheses: EC, in which novel conditioned stimuli (CSs) are paired with neutral unconditioned stimuli (USs) (1) creates neutral affect, (2) forms stronger experiences of neutrality when the number of contingent CS-US pairings is high rather than low, (3) creates positive affect, due to mere exposure, and (4) forms responses that are distinct from no US pairings. Respondents rated how positive, negative, and neutral they felt about a CS before and after an EC task in which CSs were paired with USs (positive, negative, neutral, or no stimuli). The positive/negative US conditions increased/decreased positivity, decreased/increased negativity, and decreased neutrality ratings, respectively. Supporting hypotheses 1, 2, and 4, the neutral US, but not the no US, condition increased neutral evaluations when respondents experienced a high (vs. low) number of CS-US pairings. Hypothesis 3 was not supported. The results reveal that people learn not only valenced, but also neutral, preferences.

Do uncontrolled processes contribute to evaluative learning? Insights from a new two-US process dissociation procedure and ambivalence measures

The contribution of uncontrolled processes to evaluative learning has been examined in evaluative conditioning procedures by comparing evaluations of conditioned stimuli between tasks or within tasks but between learning instruction conditions. In the present research, we introduced a new procedure that keeps both tasks and instructions constant. In addition, we introduced ambivalence measures to address this uncontrollability question. The new procedure involves forming an impression of conditioned stimuli based on their pairing with one unconditioned stimulus while attending but discarding the influence of another unconditioned stimulus holding the same (congruent trials) versus a different (incongruent trials) valence. When the to-be-used and to-be-discarded unconditioned stimuli share the same (vs. a different) valence, controlled and uncontrolled processes should support the same (vs. opposite) responses. We used this approach in two preregistered experiments (Ntotal = 467) using dichotomous evaluative classifications (Experiments 1 and 2), evaluative ratings, and two measures of attitudinal ambivalence: mouse trajectories and felt ambivalence (Experiment 2). While we failed to find evidence for uncontrolled processes in evaluative classification frequencies separately in Experiments 1 and 2, analyses of aggregated classification frequencies across Experiments 1 and 2 suggested a small contribution of uncontrolled processes. In addition, we found larger felt ambivalence for incongruent than congruent trials. Overall, the present findings are mixed but support the possibility of a contribution of uncontrolled processes to evaluative learning, even when control is applied to a focal stimulus and additional influences come from a to-be-disregarded stimulus.

A conditional judgment procedure for probing evaluative conditioning effects in the absence of feelings of remembering

Attitude research has capitalized on evaluative conditioning procedures to gain insight into how evaluations are formed and may be changed. In evaluative conditioning, a conditioned stimulus (CS; e.g., an unfamiliar soda brand) is paired with an unconditioned stimulus (US) of affective value (e.g., a pleasant picture). Following this pairing, a change in CS liking may be observed (e.g., the soda brand is liked better). A question with far-reaching theoretical and practical implications is whether the change in CS liking is found when participants feel they do not remember the CS-US pairings at the time an evaluation is produced about the CS. Here, we introduce a new conditional judgment procedure-the two-button-sets (TBS) task-for probing evaluative conditioning effects without feelings of remembering about the valence of the US paired with the CS. In three experiments, the TBS is (1) is successfully validated; it is also used to (2) provide preliminary information on the feeling of remembering question, and (3) to examine an affect-consistent bias in memory judgments for CS-US pairings. Results do not support evaluative effects in the absence of feelings of remembering, and they oppose the view that affect-consistent bias is limited to memory uncertainty. We discuss these findings in light of previous evidence and of dual-learning models of attitudes. We also discuss limitations and research avenues related to the new procedure.

Agency influences vicarious approach/avoidance effects

Social learning plays a prominent role in shaping individual preferences. The vicarious approach-avoidance effect consists of developing a preference for attitudinal objects that have been approached over objects that have been avoided by another person (model). In two experiments (N = 448 participants), we explored how the vicarious approach-avoidance effect is affected by agency (model's voluntary choice) and identification with the model. The results consistently revealed vicarious approach-avoidance effects in preference, as indicated by the semantic differential and the Implicit Association Test. Agency increased the size of the preference assessed through the semantic differential but did not significantly impact preference in the Implicit Association Test. Identification with the model had no significant impact on the vicarious approach-avoidance effect. Theoretical and practical implications of the results are discussed.

Articulation dynamics and evaluative conditioning: investigating the boundary conditions, mental representation, and origin of the in-out effect

People prefer linguistic stimuli with an inward (e.g. BODIKA) over those with an outward articulation dynamic (e.g. KODIBA), a phenomenon known as the articulatory in-out effect. Despite its robustness across languages and contexts, the phenomenon is still poorly understood. To learn more about the effect's boundary conditions, mental representation, and origin, we crossed the in-out effect with evaluative conditioning research. In five experiments (N = 713, three experiments pre-registered), we systematically paired words containing inward versus outward dynamics with pictures of negative versus positive valence. Although this evaluative conditioning procedure reversed the preference for inward over outward words, this was the case only for words with the same consonant sequences as the conditioned words. For words with inward/outward dynamics but different consonant sequences than the conditioned ones, a regular in-out effect emerged. Also, no preference reversal at all emerged for the conditioned consonant sequences when the contingency between single consonants at specific positions and positive/negative valence was zero. Implications of these findings for the in-out effect and evaluative conditioning are discussed.

Approach-Bias Retraining and Other Training Interventions as Add-On in the Treatment of AUD Patients

In the past two decades, a variety of cognitive training interventions have been developed to help people overcome their addictive behaviors. Conceptually, it is important to distinguish between programs in which reactions to addiction-relevant cues are trained (varieties of cognitive bias modification, CBM) and programs in which general abilities are trained such as working memory or mindfulness. CBM was first developed to study the hypothesized causal role in mental disorders: by directly manipulating the bias, it was investigated to what extent this influenced disorder-relevant behavior. In these proof-of-principle studies, the bias was temporarily modified in volunteers, either temporarily increased or decreased, with corresponding effects on behavior (e.g., beer consumption), in case the bias was successfully manipulated. In subsequent clinical randomized controlled trials (RCTs), training (away from the substance vs. sham training) was added to clinical treatment. These studies have demonstrated that CBM, as added to treatment, reduces relapse with a small effect of about 10% (similar effect size as for medication, with the strongest evidence for approach-bias modification). This has not been found for general ability training (e.g., working memory training), although effects on other psychological functions have been found (e.g., impulsivity). Mindfulness also has been found to help people overcome addictions, and different from CBM, also as stand-alone intervention. Research on (neuro-)cognitive mechanisms underlying approach-bias modification has pointed to a new perspective in which automatic inferences rather than associations are influenced by training, which has led to the development of a new variety of training: ABC training.

Neural correlates of changing food choices while bypassing values

Current theories suggest that altering choices requires value modification. To investigate this, normal-weight female participants' food choices and values were tested before and after an approach-avoidance training (AAT), while neural activity was recorded during the choice task using functional magnetic resonance imaging (fMRI). During AAT, participants consistently approached low- while avoiding high-calorie food cues. AAT facilitated low-calorie food choices, leaving food values unchanged. Instead, we observed a shift in indifference points, indicating the decreased contribution of food values in food choices. Training-induced choice shifts were associated with increased activity in the posterior cingulate cortex (PCC). In contrast, the medial PFC activity was not changed. Additionally, PCC grey matter density predicted individual differences in training-induced functional changes, suggesting anatomic predispositions to training impact. Our findings demonstrate neural mechanisms underlying choice modulation independent of valuation-related processes, with substantial theoretical significance for decision-making frameworks and translational implications for health-related decisions resilient to value shifts.

Sixty Years After Orne's American Psychologist Article: A Conceptual Framework for Subjective Experiences Elicited by Demand Characteristics

Study participants form beliefs based on cues present in a testing situation (demand characteristics). These beliefs can alter study outcomes (demand effects). Neglecting demand effects can threaten the internal and external validity of studies (including their replication). While demand characteristics garnered much attention following Orne's introduction of this notion, consideration of their effects has become sparse in experimental reports. Moreover, the concept remains confusing. Here, we introduce a conceptual framework for subjective experiences elicited by demand characteristics. The model distinguishes between participants' awareness of the hypothesis, their motivation to comply with it, and the strategy they use to meet situational requirements. We stress that demand characteristics can give rise to genuine experiences. To illustrate, we apply the model to Evaluative Conditioning and the Rubber Hand Illusion. In the General Discussion, we discuss risks and opportunities associated with demand characteristics, and we explain that they remain highly relevant to current research.

Evaluative Conditioning: Past, Present, and Future

Evaluative conditioning (EC) research investigates changes in the evaluation of a stimulus after co-occurrence with an affective stimulus. To explain the motivation behind this research, this review begins with an overview of the history of EC research, followed by a summary of the state of the art with respect to three key questions. First, how should EC procedures be used to influence evaluation? We provide a guide based on evidence concerning the functional properties of EC effects. Second, how does the EC effect occur? We discuss the possible mediating cognitive processes and their automaticity. Third, are EC effects ubiquitous outside the lab? We discuss the evidence for the external validity of EC research. We conclude that the most important open questions pertain to the relevance of EC to everyday life and to the level of control that characterizes the processes that mediate the EC effect after people notice the stimulus co-occurrence.

Effects of intergroup contact on explicit and implicit outgroup attitudes: A longitudinal field study with majority and minority group members

A longitudinal field study tested the long-term effects (three years) of intergroup contact on both explicit and implicit outgroup attitudes. Participants were majority (Italian) and minority (immigrant) high-school students, who were tested at four waves from the beginning of their first year in high-school to the end of the third school year. Results revealed, first, a longitudinal association of quantity (but not quality) of contact with lower intergroup anxiety and more positive explicit attitudes, as well as bidirectional effects over time between explicit attitudes and intergroup anxiety, on the one hand, and quantity and quality of contact, on the other. Second, reduced intergroup anxiety mediated the association between quantity of contact and improved explicit attitudes over time. Third, the product of quantity and quality of contact longitudinally predicted more positive implicit outgroup attitudes over school years. We discuss the theoretical and practical implications of findings.

Debunking Misinformation About a Causal Link Between Vaccines and Autism: Two Preregistered Tests of Dual-Process Versus Single-Process Predictions (With Conflicting Results)

Dual-process and single-process theories lead to conflicting predictions about whether debunking messages negating a state of affairs should change responses on implicit measures in a manner intended by the message. Two preregistered studies (N1 = 550; N2 = 880) tested these predictions using official health information from the U.S. Centers for Disease Control and Prevention debunking the idea that vaccines would cause autism. Consistent with predictions derived from dual-process learning theories, Experiment 1 found that debunking-via-negation increased responses linking vaccines to autism on implicit measures, although it effectively reduced self-reported judgments linking vaccines to autism on explicit measures. Using the same measures and materials, Experiment 2 found that debunking-via-negation effectively reduced responses linking vaccines to autism on both implicit and explicit measures, consistent with predictions derived from single-process propositional theories. Potential reasons for the conflicting outcomes are discussed, including their implications for the debate between dual-process and single-process theories.

Attitudinal Effects of Stimulus Co-occurrence and Stimulus Relations: Sleep Supports Propositional Learning Via Memory Consolidation

Adaptive behavior requires that organisms learn not only which stimuli tend to co-occur (e.g., whether stimulus A co-occurs with unpleasant stimulus B) but also how co-occurring stimuli are related (e.g., whether A starts or stops B). In a preregistered study ( N = 200 adults), we investigated whether sleep would promote adaptive evaluative choices requiring joint memories for stimulus co-occurrences and stimulus relations. Participants learned about hypothetical pharmaceutical products that either cause or prevent positive or negative health conditions, followed by measures of evaluative choices and explicit memory. After a 12-hr retention interval including either nocturnal sleep or daytime wake, participants completed the same measures a second time. Results showed that sleep strengthened the impact of causal product–condition relations on choices (revealed by multinomial modeling analyses) and enhanced memories for specific stimulus co-occurrences (revealed by memory preservation analyses). The findings suggest that sleep promotes adaptive evaluative choices via offline memory consolidation.

EXPRESS: Observational evaluative conditioning is sensitive to relational information

Social learning represents an important avenue via which evaluations can be formed or changed. Rather than learn slowly through trial and error, we can instead observe how another person (a "model") interacts with stimuli and quickly adjust our own behaviour. We report five studies (n = 912) that focused on one subtype of social learning, observational evaluative conditioning (OEC), and how it is moderated by relational information (i.e., information indicating how a stimulus and a model's reactions are related). Participants observed a model reacting positively to one stimulus and negatively to another, and were either told that these reactions were genuine, faked, or opposite to the model's actual feelings. Stimulus evaluations were then indexed using ratings and a personalised Implicit Association Test (pIAT). When the model's reactions were said to be genuine, OEC effects emerged in the expected direction. When the model's reactions were said to be faked, the magnitude of self-reported, but not pIAT, effects was reduced. Finally, stating that the model's reactions were opposite to his actual feelings eliminated or reversed self-reported effects and eliminated pIAT effects. We consider how these findings relate to previous work as well as mental-process theories.

All I Need Is Two: The Clinical Potential of Adding Evaluative Pairing Procedures to Cognitive Behavioral Therapy for Changing Self-, Body- and Food-Related Evaluations

Pairing procedures are among the most frequently used paradigms for modifying evaluations of target stimuli related to oneself, an object, or a specific situation due to their repeated pairing with evaluative sources, such as positive or negative images or words. Because altered patterns of evaluations can be linked to the emergence and maintenance of disordered cognitions and behaviors, it has been suggested that pairing procedures may provide a simple yet effective means of complementing more complex intervention approaches, such as cognitive behavioral therapy (CBT). Here, we summarize recent studies that explored the clinical potential of pairing procedures for improving self-esteem, body satisfaction, and food and consumption preferences. While no study has yet combined pairing procedures with CBT, there are several successful examples of pairing procedures in clinically relevant domains and clinical populations. We discuss potential sources of heterogeneity among findings, provide methodological recommendations, and conclude that pairing procedures may bear clinical potential as an add-on to classical psychotherapy.

Attitudinal Effects of Stimulus Co-occurrence and Stimulus Relations: Paradoxical Effects of Cognitive Load

Research suggests that evaluations of an object can be jointly influenced by (a) the mere co-occurrence of the object with a pleasant or unpleasant stimulus (e.g., mere co-occurrence of object A and negative event B) and (b) the object's specific relation to the co-occurring stimulus (e.g., object A starts vs. stops negative event B). Three experiments investigated the impact of cognitive load during learning on the effects of stimulus co-occurrence and stimulus relations. Counter to the shared prediction of competing theories suggesting that effects of stimulus relations should be reduced by cognitive load during learning, effects of stimulus relations were greater (rather than smaller) under high-load compared with low-load conditions. Effects of stimulus co-occurrence were not significantly affected by cognitive load. The results are discussed in terms of theories suggesting that cognitive load can influence behavioral outcomes via strategic shifts in resource allocation in response to task-specific affordances.

Attitudinal Effects of Stimulus Co-Occurrence and Stimulus Relations: Range and Limits of Intentional Control

Research suggests that evaluations of an object can be simultaneously influenced by (a) the mere co-occurrence of the object with a pleasant or unpleasant stimulus (e.g., mere co-occurrence of object A and negative event B) and (b) the object’s particular relation to the co-occurring stimulus (e.g., object A starts vs. stops negative event B). Using a multinomial modeling approach to disentangle the two kinds of influences on choice decisions, three experiments investigated whether learners can intentionally control the relative impact of stimulus co-occurrence and stimulus relations. An integrative analysis of the data from the three experiments ( N = 1,154) indicate that incentivized instructions to counteract effects of stimulus co-occurrence by focusing on stimulus relations increased the impact of stimulus relations without affecting the impact of stimulus co-occurrence. Implications for evaluative learning, intentional control, and public policy are discussed.

Automatic processes in evaluative learning

This special issue of Cognition and Emotion assembles recent advances in theorising and empirical research on the automaticity of evaluative learning. Based on a taxonomy of automatic processes in evaluative learning, we distinguish between processes that are involved in translating evaluative experiences into evaluative mental representations (acquisition), and processes that translate these representations into evaluative biases in perception, thought, and action (activation and application). We emphasise that automaticity concerns the operating conditions of these processes (unawareness, unintentionality, uncontrollability, efficiency), not their operating principles, and thus can vary within specific processes (e.g. inferences can occur in either an automatic or non-automatic fashion). We review and discuss contemporary theories and methodological approaches to automatic processes in evaluative learning against the backdrop of our framework, and we highlight the contributions of the papers of this special issue to the question whether and when evaluative changes can occur in an automatic manner.

Incidental Attitude Formation via the Surveillance Task: A Preregistered Replication of the Olson and Fazio (2001) Study

Evaluative conditioning is one of the most widely studied procedures for establishing and changing attitudes. The surveillance task is a highly cited evaluative-conditioning paradigm and one that is claimed to generate attitudes without awareness. The potential for evaluative-conditioning effects to occur without awareness continues to fuel conceptual, theoretical, and applied developments. Yet few published studies have used this task, and most are characterized by small samples and small effect sizes. We conducted a high-powered (N = 1,478 adult participants), preregistered close replication of the original surveillance-task study (Olson & Fazio, 2001). We obtained evidence for a small evaluative-conditioning effect when "aware" participants were excluded using the original criterion-therefore replicating the original effect. However, no such effect emerged when three other awareness criteria were used. We suggest that there is a need for caution when using evidence from the surveillance-task effect to make theoretical and practical claims about "unaware" evaluative-conditioning effects.

Behavioral and Physiological Evidence Challenges the Automatic Acquisition of Evaluations

Dual-learning theories of evaluations posit that evaluations can be automatically (i.e., efficiently, unconsciously, uncontrollably, and involuntarily) acquired. They also often assume the existence of evaluative-learning processes that are impervious to verbal information. In this article, we explain that recent research challenges both assertions for three categories of measures: explicit evaluative measures, implicit evaluative measures, and physiological measures of fear. In doing so, we also question the widespread assumption that implicit (i.e., typically behavioral and physiological) compared with explicit (i.e., self-reported) evaluative measures are indicative of the way evaluations are acquired. In the second part of the article, we discuss the practical implications of these recent findings.

Reflecting on 25 Years of Research Using Implicit Measures: Recommendations for Their Future Use

For more than 25 years, implicit measures have shaped research, theorizing, and intervention in psychological science. During this period, the development and deployment of implicit measures have been predicated on a number of theoretical, methodological, and applied assumptions. Yet these assumptions are frequently violated and rarely met. As a result, the merit of research using implicit measures has increasingly been cast into doubt. In this article, we argue that future implicit measures research could benefit from adherence to four guidelines based on a functional approach wherein performance on implicit measures is described and analyzed as behavior emitted under specific conditions and captured in a specific measurement context. We unpack this approach and highlight recent work illustrating both its theoretical and practical value.

Distinguishing the role of conscious and unconscious knowledge in evaluative conditioning

Evaluative conditioning (EC) refers to a change in liking of a conditioned stimulus (CS) subsequent to its repeated pairing with a valent stimulus (US). Two studies that bring new light on the highly debated question of the role of awareness in EC were conducted. We developed an innovative method motivated by higher order and integration theories of consciousness to distinguish between the role of conscious and unconscious knowledge about the pairings. On each trial of the awareness test, participants had to indicate the valence of the US associated with a given CS and to make a 'structural knowledge attribution' by reporting the basis of their response. Valence identification accuracy was used to evaluate knowledge while the knowledge attribution was used to measure the conscious status of knowledge. Memory attribution indicated conscious knowledge about the pairings while feeling-based and random attributions indicated unconscious knowledge. A meta-analysis of the two studies revealed that valence identification accuracy was above chance level for memory and feeling-based attributions but not for the random attribution. EC was found in the three attributions. While EC effect size was medium for the memory attribution it was small for feeling-based and random attributions. Moreover, Experiment 2 included a delayed test. EC was still present 24 h after the conditioning took place. The results obtained for memory and feeling-based attributions suggest that both conscious and unconscious knowledge may underlie EC. The results obtained for random attribution suggest that EC may also occur without any knowledge of US valence.

Exploring the Contextual Renewal of Conditioned Attitudes After Counterconditioning

Research on contextualized attitude change suggests that, even when coun-terattitudinal information effectively influences evaluations in the context in which this information was learned, previously formed attitudes sometimes continue to determine evaluations in any other context (contextual renewal). Expanding on evidence for contextual renewal in attitude change based on verbal information, five experiments tested the emergence of contextual renewal in evaluative conditioning, involving pairings of a conditioned stimulus with a valenced unconditioned stimulus. Counter to the notion of contextual renewal, counterconditioning changed initially conditioned attitudes to the same extent irrespective of the context. Verbal information presented with the same procedural parameters produced contextual renewal effects only when evaluations were not measured between the formation of initial attitudes and the learning of counterattitudinal information. The results suggest two previously unidentified boundary conditions of contextualized attitude change that need to be reconciled with extant theories of evaluative learning.

Self-Regulation Failure Reduces the Effect Alcohol Portrayals in Movies on Indirect Attitudes toward Alcohol

We investigated the cognitive mechanisms underlying change in implicit cognitions following exposure to alcohol portrayals. More precisely, we tested in an experimental study whether this change depends on controlled or automatic processes by putting participants in a state of self-regulatory fatigue prior to being exposed to alcohol portrayals. Ninety participants were randomly assigned to a 2 (attitude measure: before vs after) × 2 (alcohol portrayal: yes vs no) × 2 (ego depletion: yes vs no) mixed design to assess whether the effects of alcohol portrayals affected cognitive resources. It was hypothesized that alcohol portrayals would have more of an impact on participants submitted to an ego-depletion task. We found a change in attitudes toward alcohol only for participants that had been exposed to alcohol portrayals, and who had not been cognitively depleted. These results suggest that these changes rely on controlled, resource-dependent processes rather than on purely associative and automatic processes. Implications regarding alcohol advertising effects on public health are discussed.

The Instructed Task-Switch Evaluation Effect: Is the Instruction to Switch Tasks Sufficient to Dislike Task Switch Cues?

It is often argued that people dislike situations in which there is conflict requiring cognitive control, possibly because it is effortful to resolve this conflict. In a recent study, Vermeylen, Braem, and Notebaert (2019) provided evidence for this idea in the context of task switching. They observed that participants evaluated cues signaling a task switch more negatively than cues signaling a task repetition in a task switching paradigm. The present study examined whether this evaluative bias can be observed also on the basis of mere instructions. We instructed participants that two non-words would either signal the requirement to switch or to repeat tasks in an upcoming task switching block, which was actually never administered. In Experiment 1, we did not observe more positive implicit or explicit evaluations of the instructed task repetition compared to the task switch cue. In Experiment 2, participants first completed a task switching block in which a first pair of transition cues were used. We then provided task switching instructions that described the signaling function of a second pair of cues, which would be used in an upcoming (but never administered) second task switching block. Participants showed a clear preference for both instructed and experienced task repetition cues on explicit but not on implicit evaluations. Experiment 3 replicated the instructed task-switch evaluation effect on explicit evaluations in the context of prior task experience (but not without prior experience) and extended it to implicit evaluations. We discuss theoretical implications and potential explanations of this task-switch evaluation effect.

Moving Beyond System 1 and System 2

It is generally assumed that relational knowledge is the foundation of higher cognition such as (analogical and conditional) reasoning, language, the use of relational categories, and planning. Dual-system models (e.g., Kahneman, 2011) that divide the realm of cognition into two systems with opposing properties (e.g., fast vs. slow, intentional vs. unintentional, conscious vs. unconscious, associative vs. propositional) foster the view that other psychological phenomena are not relational in nature. In this paper, I argue that the impact of relational knowledge is more widespread than dual-system models imply. More specifically, I review evidence suggesting that also Pavlovian conditioning, implicit evaluation, and habitual responding are mediated by relational knowledge. Considering the idea that relational knowledge underlies also fast, unintentional, unconscious, and seemingly associative psychological phenomena is not only theoretically important but also reveals new opportunities for influencing thinking and behavior.

Evaluative Influences of CS-US Pairings Are Non-Reciprocal

Three experiments examined the reciprocity of evaluative effects following CS-US pairing. In all three experiments, CS evaluations were assimilated to the valence of the US they were paired with (i.e., an evaluative conditioning effect), whereas US evaluations became less extreme (i.e., a US devaluation effect). Of importance, however, US devaluation proved to be independent of CS-US pairing. Experiment 1 replicated previous evidence for US devaluation: USs were less intensely evaluated after a conditioning procedure as compared to their normative ratings. Experiment 2 controlled for the effect of CS-US pairing: A US devaluation effect of similar magnitude was observed for USs paired with the CSs or presented alone during the conditioning procedure. Experiment 3 indicated that US habituation drives US devaluation: USs presented and evaluated only once were less devalued than USs paired with CSs or USs presented alone during the conditioning procedure, with the latter two US types not differing from each other. Together, these findings suggest that US devaluation is driven by US habituation rather than by a CS-to-US influence in an associative learning procedure. The theoretical implications of these findings for associative and propositional accounts of evaluative learning are discussed.

The impact of valenced verbal information on implicit and explicit evaluation: the role of information diagnosticity, primacy, and memory cueing

Previous research has shown that the presentation of valenced information about a target stimulus sometimes has different effects on implicit and explicit stimulus evaluations. Importantly, however, research examining the moderators of implicit-explicit dissociations has often failed to account for differences in the properties of the instruments used to measure implicit and explicit evaluations, preventing a clear interpretation of the results. In an effort to overcome these limitations, we conducted a study that probed the impact of valenced information on implicit and explicit evaluations as measured with procedures that were matched on methodological factors. Participants first read positive and negative information about a person named Bob and then completed measures of implicit and explicit evaluations of Bob. We examined the moderating effect of three characteristics: information diagnosticity, primacy, and whether information retrieval was cued during evaluation. Results of two high-powered experiments showed an effect of diagnosticity on implicit and explicit evaluations, replicating previous work, and extending it to new evaluation measures. We observed primacy effects on explicit evaluations in Experiment 1 and on implicit evaluations in Experiment 2. However, we did not observe memory cueing effects or any interactions. We discuss practical implications as well as implications for cognitive evaluation theories.

Dissociations between Learning Phenomena do Not Necessitate Multiple Learning Processes: Mere Instructions about Upcoming Stimulus Presentations Differentially Influence Liking and Expectancy

Prior research showed that the degree of statistical contingency between the presence of stimuli moderates changes in expectancies about the presence of those stimuli (i.e., expectancy learning) but not changes in the liking of those stimuli (i.e., evaluative conditioning). This dissociation is typically interpreted as evidence for dual process models of associative learning. We tested an alternative account according to which both types of learning rely on a single process propositional learning mechanism but reflect different kinds of propositional beliefs. In line with the idea that changes in liking reflect beliefs about stimulus co-occurrences whereas changes in expectancy reflect beliefs about stimulus contingency, we found that evaluative ratings depended only on instructions about whether a stimulus would co-occur with a positive or negative stimulus whereas expectancy ratings were influenced also by instructions about individual stimulus presentations.

Viewing Adaptive Social Choice Through the Lens of Associative Learning

Because humans live in a dynamic and evolving social world, modeling the factors that guide social behavior has remained a challenge for psychology. In contrast, much progress has been made on understanding some of the more basic elements of human behavior, such as associative learning and memory, which has been successfully modeled in other species. Here we argue that applying an associative learning approach to social behavior can offer valuable insights into the human moral experience. We propose that the basic principles of associative learning-conserved across a range of species-can, in many situations, help to explain seemingly complex human behaviors, including altruistic, cooperative, and selfish acts. We describe examples from the social decision-making literature using Pavlovian learning phenomena (e.g., extinction, cue competition, stimulus generalization) to detail how a history of positive or negative social outcomes influences cognitive and affective mechanisms that shape moral choice. Examining how we might understand social behaviors and their likely reliance on domain-general mechanisms can help to generate testable hypotheses to further understand how social value is learned, represented, and expressed behaviorally.

Response production during extinction training is not sufficient for extinction of evaluative conditioning

Two high-powered experiments examined the role of evaluative response production in the extinction of evaluative conditioning (EC) by positioning EC in the procedural and conceptual framework of classical conditioning (CC). According to Rescorla's response inhibition hypothesis, more frequent responding during extinction training results in larger extinction during testing. Experiment 1 used three extinction conditions following response acquisition in an EC procedure: evaluative responses were measured only after extinction; after acquisition and after extinction; or were continuously measured after acquisition, during extinction and after extinction. Based on Rescorla's response inhibition hypothesis, we predicted that extinction of EC would be the highest in the third condition. Experiment 2 was aimed at further facilitating extinction of EC by encouraging participants to experience that their evaluation may change over the course of the experiment. To this end, half of the participants completed pre- and post-acquisition ratings prior to practicing continuous response expression in the extinction phase. Contrary to our predictions, no extinction of EC was observed in either of these experiments. We conclude that Rescorla's inhibition response hypothesis may not apply to EC and discuss the theoretical implications of this finding.

No evaluative conditioning effects with briefly presented stimuli

Evaluative conditioning (EC) changes the preference towards a formerly neutral stimulus (conditioned stimulus; CS), by pairing it with a valent stimulus (unconditioned stimulus; US), in the direction of the valence of the US. When the CS is presented suboptimally (i.e., too briefly to be consciously perceived), contingency awareness between CS and US can be ruled out. Hence, EC effects with suboptimally presented CSs would support theories claiming that contingency awareness is not necessary for EC effects to occur. Recent studies reported the absence of EC with briefly presented CSs when both CS and US were presented in the visual modality, even though the CSs were identified at above-chance levels. Challenging this finding, Heycke et al. (R Soc Open Sci 4(9):160935, 2017) found some evidence for an EC effect with briefly presented visual stimuli in a cross-modal paradigm with auditory USs, but that study did not assess CS visibility. The present study realized a close replication of this study, while deviated from it using different stimuli, introducing a brief practice phase, and adding a CS visibility check. Overall EC for briefly presented stimuli was absent, and results from the visibility check show that an EC effect with briefly presented CSs was only found, when the CSs were identified at above-chance levels.

Propositional Models of Evaluative Conditioning

Although propositional models of associative learning are often referred to in the literature on evaluative conditioning (EC), it has not yet been clearly stipulated what propositional models of EC entail. The aim of this paper is to describe in more detail the assumptions of propositional models of EC. This includes a discussion of the core assumption that EC is mediated by propositions about stimulus relations, as well as assumptions about the processes via which those propositions are formed and influence liking. Based on this discussion, I put forward the Integrated Propositional Model that combines a number of these assumptions and discuss some of the predictions that can be derived from this model. The paper ends with a reflection on the limitations and strengths of propositional models of EC.