Opening the Black Box of Benefits Management in the Context of Projects

Benefits management has recently gained in popularity but remains difficult to implement and conduct in organizations. Inspired by the practice perspective and building on an exploratory study, we reveal that defining benefits is a complex task, as the concept of benefit is understood in a variety of ways. We also expose the evolving nature of benefits management, highlighting that benefits management is far from a linear activity. Our study uncovers some of the social and political aspects of benefits management, which have up until now been neglected and may be connected to the challenges of this activity.

"I am Primarily Paid for Publishing…": The Narrative Framing of Societal Responsibilities in Academic Life Science Research

Building on group discussions and interviews with life science researchers in Austria, this paper analyses the narratives that researchers use in describing what they feel responsible for, with a particular focus on how they perceive the societal responsibilities of their research. Our analysis shows that the core narratives used by the life scientists participating in this study continue to be informed by the linear model of innovation. This makes it challenging for more complex innovation models [such as responsible research and innovation (RRI)] to gain ground in how researchers make sense of and conduct their research. Furthermore, the paper shows that the life scientists were not easily able to imagine specific practices that would address broader societal concerns and thus found it hard to integrate the latter into their core responsibilities. Linked to this, researchers saw institutional reward structures (e.g. evaluations, contractual commitments) as strongly focused on scientific excellence ("I am primarily paid for publishing…"). Thus, they saw reward structures as competing with-rather than incentivising-broader notions of societal responsibility. This narrative framing of societal responsibilities is indicative of a structural marginalisation of responsibility practices and explains the claim, made by many researchers in our sample, that they cannot afford to spend time on such practices. The paper thus concludes that the core ideas of RRI stand in tension with predominant narrative and institutional infrastructures that researchers draw on to attribute meaning to their research practices. This suggests that scientific institutions (like universities, professional communities or funding institutions) still have a core role to play in providing new and context-specific narratives as well as new forms of valuing responsibility practices.

'This is what we got, what would you like?': Aligning and unaligning academic-industry relations

This paper explores academic-industry relations from the perspective of research managers in the pharmaceutical industry. While current policy discourse on academic-industry relations has emphasized the potential of creating stronger alignment between academic research and industrial R&D, scholars have also drawn attention to the fundamental misalignment of the two domains and the inherently problematic aspects of over-close ties. In this paper, we address the articulation of alignment and 'unalignment' in academic-industry relations and explore how industrial participants reflect on their relationship with academic research. The paper draws on a longitudinal study of academic-industry collaboration in a Danish pharmaceutical company, carried out from 2009 to 2011. Focusing on one specific case of collaboration, we show that these industry research managers make sense of academic-industry relations by both aligning and unaligning themselves with academic research. Indeed, at critical stages, and rather than simply serving as an impediment, the process of aligning and unaligning can be an important driver to collaboration. Generally, we propose that focusing on participants' aligning and unaligning stances and efforts holds the promise of developing more nuanced, empirically-based accounts of academic-industry relations.

TMI

One of the enduring insights about early-stage creative efforts is that their prospects for success depend on their ability to overcome a variety of liabilities of newness. In our study, we address one aspect of such liabilities: the ability to communicate credible claims about the merits of an idea when raising the funds required for execution. The narratives employed during fundraising are both a vehicle for assembling details about nascent ideas and a structure for communicating them to a wider audience. With this communication, entrepreneurs signal information that potential backers use to evaluate the claims. We argue that using language to differentiate new creative projects from the status quo is beneficial because of signal clarity, but employing a language of accountability that discloses too much information (TMI) may actually backfire when raising funds in open settings. We test this argument by analyzing a sample of crowdfunding campaign texts and find evidence supportive of our predictions. These results advance the literature on entrepreneurial narratives and signaling, establish some baseline characteristics of donation- and reward-based crowdfunding sites, and reinvigorate the application of Stinchcombe’s arguments about the liabilities of newness within a contemporary context.

Promise and Ontological Ambiguity in the In vitro Meat Imagescape: From Laboratory Myotubes to the Cultured Burger

In vitro meat (IVM), also known as cultured meat, involves growing cells into muscle tissue to be eaten as food. The technology had its most high-profile moment in 2013 when a cultured burger was cooked and tasted in a press conference. Images of the burger featured in the international media and were circulated across the Internet. These images-literally marks on a two-dimensional surface-do important work in establishing what IVM is and what it can do. A combination of visual semiotics and narrative analysis shows that images of IVM afford readings of their story that are co-created by the viewer. Before the cultured burger, during 2011, images of IVM fell into four distinct categories: cell images, tissue images, flowcharts, and meat in a dish images. The narrative infrastructure of each image type affords different interpretations of what IVM can accomplish and what it is. The 2013 cultured burger images both draw upon and depart from these image types in an attempt to present IVM as a normal food stuff, and as 'matter in place' when placed on the plate. The analysis of individual images and the collection of images about a certain object or subject-known as the imagescape-is a productive approach to understanding the ontology and promise of IVM and is applicable to other areas of social life.

In Search of Modernization: The Negotiation of Social Identity in Organizational Reform

Based on the analysis of two short documents, this article considers how social categories, such as bureaucracy, council, business, and so on, are utilized in descriptions of project work. Specifically, it examines the locally occasioned interpretative practices that enabled a single project (in a UK local authority) to be described as modernizing the way services were delivered. In part, this involved negotiating the category ‘bureaucratic’, with the author often reasoning it would be somehow misleading to use such a category to describe the project. The article focuses on the negotiation of social categories and on the work done to present aspects of the project as ‘documents’ (Garfinkel 1967) of the authority’s category membership, as ‘in keeping’ with what would be expected of such a type. Categorization, the act of tying specific events to social types or categories, is shown to be a significant resource in accounting for the character of project work. The article adds to debates on organizational identity and public-sector reform by examining members’ commonsense knowledge of various social categories and by illustrating the role of categorization in shaping how various organizational phenomena are understood.

Minimal Structures: From Jazz Improvisation to Product Innovation

This paper demonstrates how the art form jazz improvisation can be applied to organizational innovative activities, focusing specifically on product innovation. In the past, the literature on product innovation focused on well-planned approaches which followed a clearly-understood structure based on a rational-functionalist paradigm. However, it is becoming increasingly evident that this model is inappropriate in today's highly competitive business environment. A balance between structure and flexibility seems to be an appropriate way to manage the contradicting demands of control and creativity faced by organizations in highly competitive environments. Jazz improvisation provides this synthesis through the concept of `minimal structures'. We characterize the minimal structures that allow jazz improvisers to merge composition and performance, and then proceed to apply this approach to new product development.

The Innovation Journey and the Skipper of the Raft: About the Role of Narratives in Innovation Project Leadership

Innovation project leaders have the challenging role of guiding their team by managing four intertwined processes: developing content, meeting project constraints, stimulating creativity, and guiding group dynamics. This article investigates the role narratives play in leading an innovation project and how an innovation project leader uses stories in practice. We found a variety of stories that relate to all four processes. We argue that the roles of stories can be divided into three different aspects: the story, the storytelling, and the storymaking. Together, these aspects of stories can support managing the four intertwined processes to deliver innovation.

Organizational Identity and Paradox

Previous studies have reported changes in organizational identities as a result of external or internal triggers. In contrast, we highlight how the paradoxical nature of an organizational identity can influence stability and change that identity. Using the example of Wikipedia, the free online encyclopedia, we show how a “stable state of instability” of the organization’s collective identity is constantly being reproduced. We contribute to the literature on organizational identity by first analyzing a case in which identity change is not triggered by a disruptive event. Second, we show how the paradoxical nature of identity triggers attempts to reconcile contradictions of the paradox, culminating in permanent state of gradual changes of organizational identity. Finally, we exemplify how, as a form of partial organization where volunteers take part in the identity formation process, Wikipedia copes with the tensions that ensue from its collective identity.

Enlarging the Strategy-as-Practice Research Agenda: Towards Taller and Flatter Ontologies

Taking perspectives from papers published previously in Organization Studies, we argue for progress in strategy-as-practice research through more effective linking of ‘local’ strategizing activity with ‘larger’ social phenomena. We introduce a range of theoretical approaches capable of incorporating larger-scale phenomena and countering what we term ‘micro-isolationism’, the tendency to explain local activities in their own terms. Organizing the theories according to how far they lean towards either tall or flat ontologies, we outline their respective strengths and weaknesses. Against this background, we develop three broad guidelines that can help protect against empirical micro-isolationism and thereby extend the scope of strategy-as-practice research.

Stories of innovation: roles, perspectives, and players

Purpose

– This study aims to examine the roles of stories in the innovation process.

Design/methodology/approach

– An integrative literature review was used to identify and analyze studies that examined stories of innovation in various organizational settings. The conceptual framework of the review was based on three perspectives of organizational culture: integration, differentiation, and fragmentation.

Findings

– A typology of the roles of stories of innovation was synthesized from a review of the literature. The major roles in the typology included fostering a culture of innovation, managing product planning and project teams, facilitating idea generation and problem solving, and analyzing failed innovations. These roles were congruent with multiple perspective of organizational culture, including integration, differentiation, and fragmentation.

Research limitations/implications

– Additional research should be conducted to further explore and confirm the study's exploratory typology as a possible extension to the role of organizational narrative in the process of innovation.

Practical implications

– The study's conceptual typology can presently serve as a useful learning tool for HRD practitioners to facilitate an organization's understanding of the innovation process.

Originality/value

– The study presents a new approach to analyzing the roles of stories in innovation with perspectives of organizational culture and provides an initial base for further research that might extend understanding of the types of roles narratives play in innovation.

Contribution mapping: a method for mapping the contribution of research to enhance its impact

Background

At a time of growing emphasis on both the use of research and accountability, it is important for research funders, researchers and other stakeholders to monitor and evaluate the extent to which research contributes to better action for health, and find ways to enhance the likelihood that beneficial contributions are realized. Past attempts to assess research 'impact' struggle with operationalizing 'impact', identifying the users of research and attributing impact to research projects as source. In this article we describe Contribution Mapping, a novel approach to research monitoring and evaluation that aims to assess contributions instead of impacts. The approach focuses on processes and actors and systematically assesses anticipatory efforts that aim to enhance contributions, so-called alignment efforts. The approach is designed to be useful for both accountability purposes and for assisting in better employing research to contribute to better action for health.

Methods

Contribution Mapping is inspired by a perspective from social studies of science on how research and knowledge utilization processes evolve. For each research project that is assessed, a three-phase process map is developed that includes the main actors, activities and alignment efforts during research formulation, production and knowledge extension (e.g. dissemination and utilization). The approach focuses on the actors involved in, or interacting with, a research project (the linked actors) and the most likely influential users, who are referred to as potential key users. In the first stage, the investigators of the assessed project are interviewed to develop a preliminary version of the process map and first estimation of research-related contributions. In the second stage, potential key-users and other informants are interviewed to trace, explore and triangulate possible contributions. In the third stage, the presence and role of alignment efforts is analyzed and the preliminary results are shared with relevant stakeholders for feedback and validation. After inconsistencies are clarified or described, the results are shared with stakeholders for learning, improvement and accountability purposes.

Conclusion

Contribution Mapping provides an interesting alternative to existing methods that aim to assess research impact. The method is expected to be useful for research monitoring, single case studies, comparing multiple cases and indicating how research can better be employed to contribute to better action for health.

Strategy as Practice and the Narrative Turn

This paper argues that organizational communication research, and in particular a perspective that focuses on narrative, can contribute in important ways to understanding the practices of strategy. Narrative is believed to be critical to sensemaking in organizations, and multiple levels and forms of narrative are inherent to strategic practices. For example, narrative can be found in the micro-stories told by managers and others as they interact and go about their daily work, in the formalized techniques for strategy-making whether or not the techniques are explicitly story-based, in the accounts people give of their work as strategy practitioners, and in the artefacts produced by strategizing activity. After exploring applications of narrative approaches to strategy praxis, practices, practitioners and text, we review two concepts that might serve to integrate micro and macro levels of analysis. Overall, narrative is seen as a way of giving meaning to the practice that emerges from sensemaking activities, of constituting an overall sense of direction or purpose, of refocusing organizational identity, and of enabling and constraining the ongoing activities of actors.

Communication, Organizing and Organization: An Overview and Introduction to the Special Issue

This paper provides an overview of previous work that has explored the processes and mechanisms by which communication constitutes organizing (as ongoing efforts at coordination and control of activity and knowledge) and organizations (as collective actors that are ‘talked’ into existence). We highlight differences between existing theories and analyses grounded in communication-as-constitutive (CCO) perspectives and describe six overarching premises for such perspectives; in so doing, we sharpen and bound the explanatory power of CCO perspectives for organization studies more generally. Building on these premises, we develop an agenda for further research, call for greater cross-fertilization between the communication and organization literatures, and illustrate ways in which communication-informed analyses have complemented and strengthened theories of the firm, organizational identity, sensemaking, and strategy as practice.

Virology Experts in the Boundary Zone Between Science, Policy and the Public: A Biographical Analysis

This article aims to open up the biographical black box of three experts working in the boundary zone between science, policy and public debate. A biographical-narrative approach is used to analyse the roles played by the virologists Albert Osterhaus, Roel Coutinho and Jaap Goudsmit in policy and public debate. These figures were among the few leading virologists visibly active in the Netherlands during the revival of infectious diseases in the 1980s. Osterhaus and Coutinho in particular are still the key figures today, as demonstrated during the outbreak of novel influenza A (H1N1). This article studies the various political and communicative challenges and dilemmas encountered by these three virologists, and discusses the way in which, strategically or not, they handled those challenges and dilemmas during the various stages of the field's recent history. Important in this respect is their pursuit of a public role that is both effective and credible. We will conclude with a reflection on the H1N1 pandemic, and the historical and biographical ties between emerging governance arrangements and the experts involved in the development of such arrangements.

Organization in Actual Episodes of Work: Harvey Sacks and Organization Studies

This paper explores the relevance of Harvey Sacks' work for contemporary organization studies. Sacks encourages analysts to tether their studies to real-time workplace activities; ordinary scenes of work are recorded, slowed down and made the central object of study. Something of Sacks' analytic mentality and style are illustrated through the analysis of two data extracts: an emergency 999 call and a face-to-face sales encounter. A distinctive way of doing organizational analysis is discussed that foregrounds knowledgeability and agency via the examination of sequence and method. Sacks raises the possibility that organization might be recoverable from the fine-grained detail of actual episodes. The idea that order, intelligibility and the constitution of social scenes might have a basis aside from the more general notion of discourse is discussed.

The promise of pharmacogenetics: assessing the prospects for disease and patient stratification

Pharmacogenetics is an emerging biotechnology concerned with understanding the genetic basis of drug response, and promises to transform the development, marketing and prescription of medicines. This paper is concerned with analysing the move towards segmented drug markets, which is implicit in the commercial development of pharmacogenetics. It is claimed that in future who gets a particular drug will be determined by their genetic make up. Drawing on ideas from the sociology of expectations we examine how pharmaceutical and biotechnology companies are constructing, responding to and realising particular 'visions' or expectations of pharmacogenetics and market stratification. We argue that the process of market segmentation remains uncertain, but that the outcome will be fashioned according to the convergence and divergence of the interests of key commercial actors. Qualitative data based both on interviews with industry executives and company documentation will be used to explore how different groups of companies are developing pharmacogenetics in distinct ways, and what consequences these different pathways might have for both clinical practice and health policy. In particular, the analysis will show a convergence of interests between biotechnology and pharmaceutical companies for creating segmented markets for new drugs, but a divergence of interest in segmenting established markets. Whilst biotechnology firms have a strong incentive to innovate, the pharmaceutical industry has no commercial interest in segmenting markets for existing products. This has important implications, as many of the claimed public health benefits of pharmacogenetics will derive from changing the prescribing of existing medicines. One significant implication of this is that biotechnology companies who wish to apply pharmacogenetics to existing medicines will have to explore an alternative convergence of interests with healthcare payers and providers (health insurers, HMOs, MCOs and national health systems). Healthcare providers may have a strong incentive to use pharmacogenetics to make the prescribing of existing medicine more cost-effective. However, we conclude by suggesting that a question mark hangs over their ability to provide the necessary economic and structural resources to bring such a vision to fruition.