Constituting affective identities: Understanding the communicative construction of identity in online men’s rights spaces

The present study examined how identity is affectively organized online in an online men’s rights community, responding to calls to explore how sites like Reddit serve as spaces that host and support varied misogynist language and communities. We utilized scholarship of affective organizing and communicative constitution of organizations to study the identity construction through the social and communicative processes that facilitate and limit online communication. We analyzed 35,643 comments from a popular men’s rights community to interrogate how affective and gendered organizing contributed to identity construction using text mining, semantic network analyses, and qualitative analyses. Our findings revealed that affect was not merely prominent in the forum but served as a constitutive means through which the members of the men’s rights community constructed their identity individually and within their Reddit community. We advance an affect-centered approach within organizational communication scholarship, theorizing how masculinity is constituted through the interplay of affective contradictions, affective sensemaking, and affective identification.

A sense of spacing: Toward a diffractive reading of organizational space

This article explores how a diffractive methodology can enrich research on organizational space and the senses. Through the creation of interferences, a diffractive methodology directs attention to how differences in sensing are created in the ongoing production of space and what the effects of these are. By using examples from an ethnographic study of the Hub, a university-based entrepreneurship space designed to invoke positive “buzz”, the article illustrates how a diffractive methodology allows for the exploration of the sensory design of space and how it governs the possibilities of sensing among participants. The article contributes to organizational research by demonstrating how a diffractive methodology can be utilized to explore sensing as a spatial, unstable achievement and by highlighting how differences in the possibilities of sensing can be an important analytical starting point.

Regulating Nimbus and Focus: Organizing Copresence for Creative Collaboration

Creative collaboration often takes place in collaborative spaces that increasingly use virtual modes of interaction. To better understand the organizational conditions and organizing practices that facilitate collaboration in such spaces, we compare ethnographies of an online platform for collaborative songwriting and a physical songwriting camp, with each of these spatial settings coming with distinct advantages and disadvantages for creative collaboration. We identify the emergence of copresence—an active mutual orientation toward one another—as a common organizational condition for collaboration. Copresence was fostered by practices of regulating nimbus (i.e., making people more or less visible) and focus (i.e., directing attention to others) that not only stimulated moments of converging copresence marked by collaborative problem-solving, but also enabled diverging copresence marked by undirected attention and more serendipitous interactions. Our comparison reveals the challenges of negotiating between converging and diverging copresence to counteract tendencies towards excessive, or conversely, insufficient visibility and focus of the participants, both of which are barriers to copresence. These insights contribute to ongoing debates about the organization of online and offline collaborative spaces by shifting the focus away from co-location towards copresence, highlighting the oscillation between converging and diverging copresence as important for a collaborative atmosphere and identifying practices by which copresence can be organized in different spatial settings.

The atmospherics of creativity: affective and spatial materiality in a designer’s studio

Encounters between materials and bodies matter throughout the creative process. This paper contends that creative work depends on these encounters generating and filling the atmosphere with affect. Based on an in-depth ethnography within a fashion design studio, the article empirically traces such affective encounters and corresponding atmospheres. In the studio, designing is performed through artefacts as well as experimental and collaborative gestures that inspire affective reactions and spark creative work. The creative body is part of a complex and atmospheric space where materials, bodies, and external influences circulate via affective encounters and prompts. The analysis reveals the spatial and affective materiality of creativity and contributes to the recent interest in atmospheric organizational inquiry.

Making a Difference Through Atmospheres: The Orange Alternative, laughter and the possibilities of affective resistance

The paper focuses on affective resistance with an emphasis on the context in which resistant action emerges, and on the liberating power of laughter. It adopts the approach of ‘affective ethnographic history’ to examine the activities of the Polish oppositional artistic collective, the Orange Alternative (OA), between 1986 and 1989. The OA organized interventions in the streets of Polish cities which engaged the general public as participants. The focus of the interventions was on the creation of affective atmospheres leading to affective transitions in the participants from fear to the lack of fear. The paper contributes to scholarly debates on resistance in three ways: (1) it proposes that resistance and its efficacy should be assessed not in terms of the form of resistance, but through consideration of resistant action in relation to the context of its emergence; (2) it demonstrates how affective resistance operates through affective atmospheres that result in affective transitions to the state of lack of fear; and (3) it reconsiders the significance of laughter as an affective force that has liberating consequences both within a particular resistance assemblage and beyond it.

Learning atmospheres: Re-imagining management education through the dérive

This article responds to the recent calls for rethinking management education, particularly to those that emphasize space, affect and atmosphere, and makes the case for the practice of dérive as a way of infusing management education with experiential, experimental and reflexive learning processes. The authors draw on ideas and practices of the art movement Situationist International who proposed the dérive, informed by the concept of psychogeography as a way of exploring and reimagining the atmospheres of everyday life. The paper is illustrated by the authors’ teaching experiences in this area (or space as one might say). The authors argue that the dérive in management education may foster future managers’ imaginative skills and inspire an imaginative self-reflection of the business school and its spatial organization. The paper concludes that in re-enacting their experience of educational space, participants may learn about, reflect on, and develop their affective capacities for becoming part of organizational processes, both as students of the business school and as future managers.

Affective atmospheres of sensemaking and learning: Workplace meetings as aesthetic and anaesthetic

The aim of this article is to explore sensemaking and learning processes with and through affective atmospheres. We engage with recent research within the ‘affective turn’ across the social sciences and humanities to conceptualize the significance of quasi-autonomous affective atmospheres that emanate from, and also condition, collectives of humans and non-humans. Drawing on this atmospheric scholarship, we propose and elaborate an atmospheric analysis of sensemaking and learning processes to examine how such atmospheres aesthetically transform, and anaesthetically constrain, the potential of bodies, including our own as researchers, to affect and be affected to sense and learn. Through empirical engagement with workplace meetings in a UK housebuilding firm, our analysis contributes by explaining how such atmospheres condition sensemaking that both registers the disorganizing novelty of events and reduces such ambiguity and equivocality to enable purposeful action. While extant research has suggested how the interplay of these two dimensions of sensemaking enables learning, our analysis contributes by drawing attention to how the production, maintenance and transformation of specific atmospheres in workplace meetings imbues affects that condition these two dimensions of sensemaking. Such atmospheres thus constitute vital, yet seldom discussed, phenomena in conditioning learning within organizational life.

Confessions of an organizational space writer

Writing more affectively represents a form of activism particularly necessary in organizational literature on space. The omission of relevant spatial problems of society like immigration is discussed in a confession, inspired by a PhD student’s critique at an European Group of Organizational Studies event. By means of relating personal and third parties’ experiences in affective ways, the article situates itself in a rich tradition of autoethnographic and qualitative reflexive research. Different ways of writing constitute a methodological strategy for theory building which here is addressed to advance organizational literature on space. An agenda for future research is suggested and a new affective sensitivity is called for to incite writings emotionally supported by their authors’ heartfelt involvement, which shows an aesthetic care for the reader. An activist writing agenda for organizational space scholars calls for non-boring appreciations of humor and irony that help to cope with life’s societal relevant hardships.

The Aestheticization of Hybrid Space: The Atmosphere of the Locarno Film Festival

The aestheticization of organizational space is a growing phenomenon with organizations carefully designing the aesthetic engagement in space to invoke specific values and behavior. Simultaneously, however, the traditional workspace is disappearing as work is performed increasingly in multiply-located, hybrid spaces combining corporate, domestic and public spaces. This paper seeks to understand the aestheticization of hybrid spaces by theoretically drawing on the notion of atmosphere as proposed by the philosopher Gernot Boehme. By ethnographically exploring how an urban film festival creates its unique atmosphere, we identify three intertwined aesthetic practices that underpin the aestheticization of hybrid space: the interrelation of different aesthetic codes and expressions, the processual guidance of the aesthetic experience, and the provision of a centre of experience. We discuss how ambiguities, multiplicities and diversities may become a resource when aestheticizing hybrid space, reminding us to be critical even when atmospheres emerge beyond the careful aesthetic design of space.

Tracking the sociomaterial traces of affect at the crossroads of affect and practice theories

Purpose

Affect is relevant for organization studies mainly for its potential to reveal the intensities and forces of everyday organizational experiences that may pass unnoticed or pass in silence because they have been discarded from the orthodoxy of doing research “as usual.” The paper is constructed around two questions: what does affect “do” in a situated practice, and what does the study of affect contribute to practice-based studies. This paper aims to discuss these issues.

Design/methodology/approach

The authors chose a situated practice – interviewing – focusing on the dynamic character of the intra-actions among its heterogeneous elements. What happens to us, as persons and researchers, when we put ourselves inside the practices we study? The authors tracked the sociomaterial traces left by affect in the transcript of the interviews, in the sounds of the voices, in the body of the interviewers, and in the collective memories, separating and mixing them like in a mixing console.

Findings

The reconstruction, in a non-representational text, of two episodes related to a work accident makes visible and communicable how affect circulates within a situated practice, and how it stiches all the practice elements together. The two episodes point to different aspects of the agency of affect: the first performs the resonance of boundaryless bodies, and the second performs the transformative power of affect in changing a situation.

Originality/value

The turn to affect and the turn to practice have in a common interest in the body, and together they contribute to re-opening the discussion on embodiment, embodied knowledge, and epistemic practices. Moreover, we suggest an inventive methodology for studying and writing affect in organization studies.

Relational Encounters and Vital Materiality in the Practice of Craft Work

Practice-based studies of organization have drawn attention to the importance of the body as a site of knowledge and knowing. However, relational encounters between bodies and objects, and the affects they generate, are less well understood in organization studies. This article uses new materialist theory to explore the role of affect in embodied practices of craft making. It suggests that craft work relies on affective organizational relations and intensities that flow between bodies, objects and places of making. This perspective enables a more affective, materially inclusive understanding of organizational practice, as encounters between human and nonhuman entities and forces. We draw on empirical data from a qualitative study of four UK organizations that make bicycles, shoes and hand-decorated pottery. We track the embodied techniques that enable vital encounters with matter and the affective traces and spatial, aesthetic atmospheres that emerge from these encounters. We suggest that a concern with the vitality of objects is central to the meaning that is attributed to craft work practices and the ethical sensibilities that arise from these encounters. We conclude by proposing an affective ethics of mattering that constructs agency in ways that are not confined to humans and acknowledges the importance of orientations towards matter in generating possibilities for ethical generosity towards others.

Organization, atmosphere, and digital technologies: Designing sensory order

We argue technology and organization are inherently spatial phenomenon. We conceptualize this conjunction as atmosphere: a gathering of mood, human practice, material and environmental conditions, and values that has sufficient coherence and distinction to constitute a distinct interior. Atmospheres, however, are not entirely stable and present: the interior is porous to outside influence, and the interior is never wholly ordered. We show this through the study of digitally mediated architectural design practice. We find the technological mediation of atmospheres is constituted in sensory and affective spatial arrangements, and not in rationally calculated configurations of assets and goals. An atmosphere is inherently aesthetic. This allows us to gesture toward a definition of organization as technologically mediated spatial struggle to reconcile interior coherence with outward exposure.

Close Encounters: Intimate service interactions in lap dancing work as a nexus of ‘self-others-things’

Drawing on ethnographic research on lap dancing work, this paper focuses on how the subjectivities, interactions and settings that constitute the lap dancing industry come into being through three interrelated processes of encoding, embodying and embedding. In considering how these processes combine to ‘enact’ the industry, the paper draws on Merleau Ponty’s understanding of the world as a dynamic nexus of ‘self-others-things’. Focusing on how this nexus shapes lived experiences of intimate service interactions, the analysis considers how dancers continually negotiate customers’ expectations of the service encounter given the ways in which these are: (i) encoded in depictions of lap dancing work in marketing and advertising materials on club websites; (ii) embodied by lap dancers through their interactions with customers; and (iii) embedded within the materiality of lap dancing clubs. The paper shows how intimate service encounters can be understood as the outcome of a nexus of ‘self-others-things’ through which particular organizational subjectivities and settings are brought into being through these three interrelated processes.

Exploring the Organizational Proliferation of New Technologies: An Affective Actor-Network Theory

In this paper we explore the role of affective encounters between human and non-human bodies in the proliferation of new technologies within and across work organizations. Our exploration challenges not only the long-standing rationalism within studies of technological innovation but the anthropocentrism of burgeoning studies of technology, innovation and affect. Responding to these proclivities, we propose and elaborate an affective Actor-Network Theory (ANT) as an alternative analytical approach by cross-fertilizing ANT concepts with Deleuze’s reading of the affective philosophy of Spinoza. Our approach is elaborated further with the technological innovation of zero-carbon homes in the United Kingdom. Affective ANT is proposed to explain the profound role of affects in the circulation of technologies and of technologies in the circulation of affects. This theory contributes by challenging: studies of affect, innovation and technology to examine the significance of relational human affects in the proliferation of new technologies; organizational studies to consider the interplay of human and technical affects; and Deleuzo-Spinozian organizational studies to conceptualize how affects are organized to serve managerial interests and agendas, such as technological innovation.

Affect in governmentality: Top executives managing the affective milieu of market liberalisation

This article explores the role of affect in governmentality and develops the concept of the ‘affective milieu’ to better understand liberal forms of managerial control in market environments. Taking Foucault’s writings on consent, security and technologies of self as a vantage point, we suggest that the regimes of governmentality are both rational and affective milieus and propose that the Spinozan–Deleuzian affect theory provides an entry point for exploring how regimes of governmentality operate as affective milieus. The Spinozan–Deleuzian affect theory helps in understanding affective complexities and attempts to create affective alliances in governmentality. Elucidating this point, we explore how top executives at globally operating paper and metal companies entered a new affective milieu when going through market liberalisation. The affective milieu oscillates between the dangers and promises of the market. Using the notion of priming, we analyse how the top executives use the affective threats and promises of the opening markets and how they attempted to develop managerial techniques to incite and orient employees in the new milieu.

Theorizing affective ethnography for organization studies

This article introduces a new label, ‘Affective Ethnography’, and grounds it within the debates on post-qualitative methodologies and affective methodologies. Affective ethnography is theorized as a style of research practice that acknowledges that all elements—texts, actors, materialities, language, agencies—are already entangled in complex ways, and that they should be read in their intra-actions, through one another, as data in motion/data that move. I discuss three pillars for affective ethnographies that relate to researchers’ presence in doing fieldwork and their bodily capacity to affect/be affected. The first is embodiment and embodied knowing. Doing fieldwork implies the ability to resonate with, becoming-with, and the capacity for affective attunement. The second aspect relates to place as flow, and process—to placeness. The third relates to affect as the power to act and therefore to the presence in the fieldwork of the capacity to ‘make do’, either intentionally or unintentionally.

Serving time: Organization and the affective dimension of time

In this article, we explore the affective dimension of human temporality. Drawing on the work of Michael Theunissen in his Negative Theologie der Zeit (Negative Theology of Time), we suggest that understanding time as affect may help shed light on how people in organizational settings are influenced by and react toward time, once it comes to appear as an obstacle, rather than a resource to the unfolding of life. To capture such situations, we introduce the notion of ‘chronopathic experience’ and proceed to explore such experiences empirically among men incarcerated in Helsinki Prison. Here, we identify chronotelic behavior as a modality of activities directed toward dealing with the affective pressure exerted by time, as it comes to appear given, external, and meaningless. We argue that the affective dimension of human temporality can be drawn upon in other organizational contexts to clarify the notion of time pressure and to better understand temporality-related institutional pathologies like stress, boredom, and depression.

Affective atmospheres of hope: management model training in public reforms

Purpose

The purpose of this paper is to argue that we need to take seriously what affective atmosphere means in public reform. Particular emphasis is put on understanding the mechanisms of hope (Brunsson, 2006) through affective atmosphere (Anderson, 2009) in regards to a management model training course.

Design/methodology/approach

Ethnographically, the paper is placed in a Lean coach training course, led by two consultants, in the public care services in a municipality in Sweden. The participants were set to learn the language and techniques of the Lean management model during the course of three training days.

Findings

Using affective atmosphere as a theoretical window for how to understand how participants become enthusiastic about public reform, the author puts forward that the enthusiastic, affective atmosphere created in the training room demanded the ingredients of consultants and the mechanism of hope at play. The consultants’ fashioning of the course contributed to the affective atmosphere. But what also triggered the affective atmosphere in the room was the participants’ way of responding, which was much more accidental and founded in the Lean model itself, promising smooth flows and rational organization, and the participants’ ability to keep mechanisms of hope active.

Originality/value

Fotaki et al. (2017) point out that affect has only recently started to be integrated and explored in critical organization studies. Michels and Steyaert (2017) emphasise that affective atmosphere has rarely been used by organization theorists. This is an attempt to contribute to this literature by arguing for the fruitfulness of understanding the mechanisms of hope through affective atmosphere in regards to public management reform. The author also calls attention to the need for ethnographic fieldwork when examining affective atmospheres.

Thinking critically about affect in organization studies: Why it matters

Affect holds the promise of destabilizing and unsettling us, as organizational subjects, into new states of being. It can shed light on many aspects of work and organization, with implications both within and beyond organization studies. Affect theory holds the potential to generate exciting new insights for the study of organizations, theoretically, methodologically and politically. This Special Issue seeks to explore these potential trajectories. We are pleased to present five contributions that develop such ideas, drawing on a wide variety of approaches, and invoking new perspectives on the organizations we study and inhabit. As this Special Issue demonstrates, the world of work offers an exciting landscape for studying the ‘pulsing refrains of affect’ that accompany our lived experiences.