The Red Power(less) Tie

Red Backgrounds Enhance Dominance in Human Faces and Shapes

Red color signals dominance in both animals and humans. This study investigated whether a red background color influences the perception of dominance in human faces and geometric shapes. The facial stimuli consisted of computer-generated faces, quantitatively morphed into nine levels of dominance, ranging from less dominant to more dominant. This included East-Asian female faces in Experiment 1 and male faces in Experiment 2. The face stimuli were presented against three background colors: red, green, and gray. Participants were instructed to categorize the faces as either obedient or dominant by pressing the corresponding labeled keys. The results showed that faces were more likely to be perceived as dominant when presented against a red background than against green or gray backgrounds, for both female and male faces. Additionally, two questionnaire surveys showed that the perception of dominance also increased for shapes presented against a red background. However the effect of red diminished in the absence of the actual perception of the color red. These results suggest that the perception of dominance in both human faces and objects is enhanced by the presence of red, possibly due to evolutionary factors related to the perception of red.

I believe what I see: Impact of attire and academic degree on evaluation of personality traits of a politician

BACKGROUND

The image of a politician primes people to judge his/her personality traits. Voters are looking for such qualities as honesty, intelligence, friendliness, sincerity, and trustworthiness. Most studies, however, concentrate on the evaluation of faces, and only some take into account the candidate's attire.

PARTICIPANTS AND PROCEDURE

The research included 320 participants between 18 and 78 years. It aimed to assess whether the parliamentary candidate's attire affects voters' evaluation of his personality traits. A description of his program was also presented to determine whether it affected the candidate's evaluation. Participants observed four versions of a fictional candidate's election materials: the candidate dressed in a formal suit or dressed casually and dressed formally or casually but bearing a doctor's degree. We used a self-constructed questionnaire to evaluate selected traits of the candidate's character.

RESULTS

The findings revealed that participants believed an individual in casual wear to be more active, attractive, open to people and the world, friendly, honest, and reliable, and only more smart, and effective while dressed formally. Also, the academic degree proved to be of importance. Accordingly, the same person with a doctorate was additionally evaluated as competent, responsible when dressed casually, and responsible when wearing a suit. It confirms the assumption that the informal dress and academic degree are most influential. The program description proved to be of no significance.

CONCLUSIONS

Our study shows that the way the candidate was dressed affected the evaluation of his personality characteristics. The participants attributed the casually dressed candidate the traits expected from a politician.

Colour associations in children and adults

A growing body of research has investigated how we associate colours and social traits. Specifically, studies have explored the links between red and perceptions of qualities like attractiveness and anger. Although less is known about other colours, the prevailing framework suggests that the specific context plays a significant role in determining how a particular colour might affect our perceptions of a person or item. Importantly, this factor has yet to be considered for children's colour associations, where researchers focused on links between colours and emotions, rather than social traits. Here, we consider whether context-specific colour associations are demonstrated by 5- to 10-year-old children and compare these associations with adult data collected on the same task. We asked participants to rank order sets of six identical images (e.g., a boy completing a test), which varied only in the colour of a single item (his T-shirt). Each question was tailored to the image set to address a specific context, for example, "Which boy do you think looks the most likely to cheat on a test?" Our findings revealed several colour associations shared by children, and many of these were also present in adults, although some had strengthened or weakened by this stage of life. Taken together, our results demonstrate the presence of both stable and changing context-specific colour associations during development, revealing a new area of study for further exploration.

Displaying Red and Black on a First Date: A Field Study Using the "First Dates" Television Series

Previous research has shown that displaying the color red can increase attractiveness. As a result, women display red more often when expecting to meet more attractive men in a laboratory context. Here, we carried out a field study by analyzing 546 daters from the "First Dates" television series. Each participant was filmed in a pre-date interview and during a real first date, allowing direct comparison of the clothing worn by each person in these two contexts. Analysis of ratings of the amount of red displayed showed that both men and women wore more red clothing during their dates. This pattern was even stronger for black clothing, while the amount of blue clothing did not differ across the two contexts. Our results provide the first real-world demonstration that people display more red and black clothing when meeting a possible mate for the first time, perhaps seeking to increase their attractiveness and/or reveal their intentions to potential partners.

Human colour in mate choice and competition

The colour of our skin and clothing affects how others perceive us and how we behave. Human skin colour varies conspicuously with genetic ancestry, but even subtle changes in skin colour due to diet, blood oxygenation and hormone levels influence social perceptions. In this review, we describe the theoretical and empirical frameworks in which human colour is researched. We explore how subtle skin colour differences relate to judgements of health and attractiveness. Also, because humans are one of the few organisms able to manipulate their apparent colour, we review how cosmetics and clothing are implicated in courtship and competition, both inside the laboratory and in the real world. Research on human colour is in its infancy compared with human psychophysics and colour research in non-human animals, and hence we present best-practice guidelines for methods and reporting, which we hope will improve the validity and reproducibility of studies on human coloration.This article is part of the themed issue 'Animal coloration: production, perception, function and application'.

Revisiting the Red Effect on Attractiveness and Sexual Receptivity: No Effect of the Color Red on Human Mate Preferences

Color-in-context theory is the first theoretical framework for understanding color effects in human mate preferences, arguing that red clothing enhances attractiveness ratings. Here we present three empirical studies failing to support this prediction. We aimed to extend the current literature by differentiating color effects by temporal context (short-term vs. long-term mating). Experiment 1 involved Dutch participants rating a woman in red, white, and black on (sexual) attractiveness. Experiment 2 replicated the first experiment with an American sample. In the final experiment, we aimed to replicate a study that did find evidence of a red effect, using a substantially larger sample size. The results from each of the three studies (totaling N = 830 men) fail to support the red effect. We discuss the implications of our results and avenues for future research on red effects and attractiveness.