Eye gaze is not unique: The reversed congruency effect on gaze and tongue targets

Exploring the spatial interference effects elicited by social and non-social targets: A conditional accuracy function approach

Recent studies employing the spatial interference paradigm reveal qualitative differences in congruency effects between gaze and arrow targets. Typically, arrows produce a standard congruency effect (SCE), with faster responses when target direction aligns with its location. Conversely, gaze targets often lead to a reversed congruency effect (RCE), where responses are slower in similar conditions. We explored this dissociation using the Conditional Accuracy Function (CAF) to assess accuracy across reaction time bins. Using a hierarchical linear mixed modelling approach to compare cropped eyes, and full faces as social stimuli, and arrows as non-social stimuli, we synthesized findings from 11 studies, which led to three distinct models. The results showed that with non-social targets, incongruent trials exhibited lower accuracy rates in the first bin than in subsequent bins, while congruent trials maintained stable accuracy throughout the distribution. Conversely, social targets revealed a dissociation within the fastest responses; alongside a general reduction in accuracy for both congruency conditions, congruent trials resulted in even lower accuracy rates than incongruent ones. These results suggest with gaze targets that additional information, perhaps social, in addition to the automatic capture by the irrelevant target location, is being processed during the earlier stages of processing.

Perceiving social gaze produces the reversed congruency effect

Numerous studies have shown that the gaze of others produces a special attentional process, such as the eye contact effect or joint attention. This study investigated the attentional process triggered by various types of gaze stimuli (i.e., human, cat, fish, koala, and robot gaze). A total of 300 university students participated in five experiments. They performed a spatial Stroop task in which five types of gaze stimuli were presented as targets. Participants were asked to judge the direction of the target (left or right) irrespective of its location (left or right). The results showed that the social gaze targets (i.e., human and cat gaze) produced a reversed congruency effect. In contrast to the social gaze targets, the non-social gaze (i.e., fish and robot) target did not produce the reversed congruency effect (Experiments 2, 2B, 3, and 4). These results suggest that attention to the gaze of socially communicable beings (i.e., humans and cats) is responsible for the reversed congruency effect. Our findings support the notion that the theory of mind or social interaction plays an important role in producing specific attentional processes in response to gaze stimuli.