Left centro-parieto-temporal response to tool-gesture incongruity: an ERP study

Pleasure of paying when using mobile payment: Evidence from EEG studies

Mobile payment has emerged as a popular payment method in many countries. While much research has focused on the antecedents of mobile payment adoption, limited research has investigated the consequences of mobile payment usage relating to how it would influence consumer behaviors (e.g., purchase intention or willingness to pay). Here, we propose that mobile payment not just reduces the “pain of paying,” a traditional view explaining why cashless payment stimulates spending, but it also evokes the “pleasure of paying,” raising from the enhanced processing fluency in completing transactions. We tested this new conceptualization of “pleasure of paying” using EEG, complementing other behavioral measures. In two studies, we found that mobile payment effectively enhanced purchase likelihood (study 1, N = 66) and such an enhancement is generalizable to both hedonic and utilitarian products (study 2, N = 29). By employing EEG measures, we provided the first neural evidence of “pleasure of paying” in addition to the signal of “pain of paying.” Critically, we demonstrated that the “pleasure of paying” is a distinctive psychological mechanism that is induced by mobile payment usage and that the “pleasure of paying” joins the “pain of paying” to mediate the increased purchase intention. We discuss the contributions and implications of these results to the ongoing evolution of cashless payment societies.

Neural dynamics of grip and goal integration during the processing of others' actions with objects: An ERP study

Recent behavioural evidence suggests that when processing others’ actions, motor acts and goal-related information both contribute to action recognition. Yet the neuronal mechanisms underlying the dynamic integration of the two action dimensions remain unclear. This study aims to elucidate the ERP components underlying the processing and integration of grip and goal-related information. The electrophysiological activity of 28 adults was recorded during the processing of object-directed action photographs (e.g., writing with pencil) containing either grip violations (e.g. upright pencil grasped with atypical-grip), goal violations (e.g., upside-down pencil grasped with typical-grip), both grip and goal violations (e.g., upside-down pencil grasped with atypical-grip), or no violations. Participants judged whether actions were overall typical or not according to object typical use. Brain activity was sensitive to the congruency between grip and goal information on the N400, reflecting the semantic integration between the two dimensions. On earlier components, brain activity was affected by grip and goal typicality independently. Critically, goal typicality but not grip typicality affected brain activity on the N300, supporting an earlier role of goal-related representations in action recognition. Findings provide new insights on the neural temporal dynamics of the integration of motor acts and goal-related information during the processing of others’ actions.