Impact of visual context on public perceptions of non-human primate performers

Effects of captions on viewers' perceptions of images depicting human-primate interaction

Promoting human contact with wildlife can be harmful to animal conservation and welfare by exposing animals to unsafe situations and driving demand for wildlife tourism and exotic pets. Conservationists and researchers justifiably use social media to raise awareness, but professionals posting pictures of themselves with animals can have unintended negative consequences for conservation. Though the International Union for Conservation of Nature Best Practice Guidelines for Responsible Images of Non-Human Primates suggests researchers and animal professionals provide context in captions of images of humans interacting with primates, there is little research investigating whether this approach is effective. We investigated whether informative captions affect viewers' desires to have primates as pets and attitudes toward wildlife conservation. Using 4 mock Instagram posts depicting human-gorilla and human-slender loris interactions, we surveyed 2977 respondents to assess the effect of captions on viewers' perceptions of the images and primate conservation. Likert scale response data were analyzed with ordered probit regression models. Captions clearly contextualizing an image as research resulted in a significantly higher agreement that posts depicted wildlife research (gorilla β = 0.28 [SE 0.06], p < 0.001; loris β = 0.18 [0.06], p = 0.002), but such captions resulted in no significant difference in responses regarding viewers' desires to own primates as pets or questions regarding the primates' conservation statuses. Although most participants agreed the primates were endangered, more than 56% and 59%, respectively, stated they would have a gorilla or loris as a pet, that they would make good pets, or both, further supporting the conclusion that captions do not minimize harmful impacts of images of human-primate interactions.

Can we eliminate the primate pet trade in the United States?

International laws and conventions have gone a long way in reducing the number of wild primates entering the United States of America (US) for the pet trade. However, breeding primates for sale to private owners in the United States continues, and individual states present a bewildering array of laws and regulations on the holding of primates as pets. As primatologists we can act to decrease the demand for primate pets by (1) speaking out on the inappropriate use of primates in mass media and especially in social media; (2) not posing in photographs in close proximity to primates; (3) continuing to educate about why primates do not make good pets; and (4) contributing to the science that underlies state and federal legislation with the goal of eliminating captive breeding of primates for the pet trade. We encourage primatologists and others in related fields to be cognizant of the persistent commercialization of primates and be willing to take action to deter it.

Normal redefined: Exploring decontextualization of lorises (Nycticebus & Xanthonycticebus spp.) on social media platforms

Introduction

Decontextualization is a concept from psychology whereby new words are learned outside of the context of the here-and-now. Decontextualized language is used for discussing abstract concepts and is crucial to the development of academic language. When it comes to images, a dearth of context can lead to a lack of clarity, such as the use of ambiguous decontextualized images in environmental communication, leading to the promotion of greenwashing. Here we refer to decontextualization as the removal of wildlife from their wild ecological context. Images and videos of globally threatened species are increasingly popular on social media. Showing such taxa alongside humans may impact public perceptions of their abundance and need for conservation and can increase illegal trade. One group of animals that are particularly popular on social media platforms are the slow and pygmy lorises (Nycticebus spp., Xanthonycticebus spp.).

Methods

Here, we examined 100 videos from three popular social media platforms (YouTube, TikTok, and Giphy) to calculate how often and in which ways these videos remove slow lorises from their natural ecological and behavioural context. We also examined views and likes to determine viewer engagement trends. We used relevant content from each site to assess the presence of decontextualization using five conditions.

Results

In all but two videos, conditions of decontextualization were present and 77% of all videos had four to five conditions of decontextualization. Using Spearman correlation, we found a significant effect of decontextualization scores on the number of views and likes for YouTube and TikTok videos. Views were significantly higher when videos presented animals in anthropogenic settings (i.e., in human-made structures or in proximity of human artefacts). Additionally, views on TikTok and YouTube were significantly higher when animals displayed signs of stress or ill health and when they were in unnatural conditions.

Discussion

Our case study of lorises provides an example of the danger of decontextualizing wild animals on social media. Public preference for imagery where animals are neglected is indicative that better guidelines need to be put in place and policed by social media platforms. Additionally, conservationists need to develop strategies to promote wild imagery and further explore decontextualization if we are to understand and address the drivers of the rampant illegal wildlife trade online.

Gender and Age, but Not Visual Context, Impact Wildlife Attitudes and Perceptions of Animals in Zoos

People’s attitudes toward wildlife may impact their behaviors in support of conservation. We surveyed people in the United States to determine if gender, age, or visual contexts commonly seen in zoos impacted wildlife attitudes and perceptions of animals in zoos. After viewing an image of a two-toed sloth (Choloepus hoffmanni) or reticulated python (Malayopython reticulatus) in one of six different contexts, respondents indicated their agreement with statements designed to reveal their wildlife attitudes. We categorized attitude types, determined factors influencing attitudes, and investigated perceptions of animals in zoos. Analyses revealed both positive and negative wildlife attitudes. Attitudes were not influenced by the context in which animals were portrayed but were highly impacted by gender and age. Similar factors influenced perceptions of animals in zoos. Zoological facilities should consider how attitudes are shaped by gender and age when designing animal exhibits, educational programs, and media offerings to promote conservation mindedness.

Portrayals of wild primates in documentary films: reason for concern?

Documentaries are the primary means by which many people observe the behavior of wild primates. By influencing layperson perceptions of wild primates, documentaries could impact viewer conservation-related beliefs and behaviors and, therefore, the well-being of wild primates. To investigate such portrayals, we examined documentaries depicting the four species that were most represented in documentaries: rhesus macaque, chimpanzee, ring-tailed lemur, and mountain gorilla. For each documentary, we continuously coded behavior, conducted scan samples of age-sex classes at 3-min intervals, and made ad libitum observations of inaccuracies and misleading content. We expected that representation of age-sex classes and activity budgets in documentaries would differ from those reported in the primary literature for the same species in the wild. In addition, we expected inaccurate depictions for every species. For ring-tailed lemurs, adult males were underrepresented in documentaries. For macaques, chimpanzees, and gorillas, representation of age-sex classes did not differ significantly from observations in the wild. Documentary depictions of activity budgets differed from researcher accounts of wild primate behavior for rhesus macaques, chimpanzees, and mountain gorillas, but not for ring-tailed lemurs. In general, documentaries overrepresented traveling and social behaviors such as play and grooming. Documentaries, especially docudramas, may have emphasized traveling because such footage allows storyline narration, whereas the emphasis on social behavior was likely due to the appeal of such footage to audiences. Inaccuracies were documented for all four species, with rhesus macaques having the most inaccuracies. We propose that primatologists have an ethical imperative to enhance the accuracy of primate portrayals to audiences.

Wildlife Photos on Social Media: A Quantitative Content Analysis of Conservation Organisations’ Instagram Images

Simple Summary

Although images are more effective than words at communicating important conservation ideas, different aspects of these images have been demonstrated to have positive and negative effects on viewers’ views towards wildlife and towards the organisation that posted the image. The most prevalent and engaging characteristics of wildlife photographs posted to Instagram in 2020 and 2021 were assessed using a quantitative content analysis, with Australian organisations as a case study. The findings show that conservation organisations can confidently share and post photographs that promote positive attitudes towards wildlife and the conservation organisation, and that Instagram posts can feature and promote a wide range of currently underrepresented species.

Abstract

Wildlife populations are vanishing at alarmingly high rates. This issue is being addressed by organisations around the world and when utilizing social media sites like Instagram, images are potentially more powerful than words at conveying crucial conservation messages and garnering public support. However, different elements of these images have been shown to potentially have either positive or negative effects on viewers’ attitudes and behaviours towards wildlife and towards the organisation posting the image. This study used a quantitative content analysis to assess the most common and engaging elements of wildlife images posted to Instagram in 2020 and 2021, using Australian conservation organisations as a case study. A total of 670 wildlife images from the Instagram accounts of 160 conservation organisation Instagram accounts were coded and analysed. Results highlight that the most common image elements used included natural backgrounds, mammals and birds, and no human presence. In addition, it was found that the taxon of the animal featured in a post and the presence of humans did not impact engagement levels. Our findings highlight the potential for Instagram posts to feature and promote a wide range of currently underrepresented species, and for conservation organisations to be able to confidently share and post images that promote positive perceptions of both the animal and the conservation organisation.

The Use of Live Action, Animation, and Computer-Generated Imagery in the Depiction of Non-Human Primates in Film

For over 100 years, non-human primates (primates) have been a part of the now hundred-billion-dollar global film industry in a variety of capacities. Their use in the film industry is of concern due to the negative welfare effects on individuals, the potential for increased pet trade, and the conservation impacts of public perception. While the effects on human perception of using live primates in film have been studied, little research has been performed on their appearance in animation and none in computer-generated imagery (CGI). We aimed to investigate how the portrayal of primates varied between depiction medium types and how this related to the films’ performance with critics and in the box office. We observed 151 primates in 101 different English-speaking films that debuted between 2000 and 2019. For each appearance we recorded aspects of primate portrayals based on accuracy, anthropomorphism, environment, and agency displayed, along with the depiction medium. We used structural equation models to depict the highest likelihood of the portrayal aspects on the medium’s relationship to the films gross profit worldwide and film critic consensus scores. We found that over the 20-year time frame, use of live primates has decreased, CGI has increased, and animations have remained relatively steady. While animation had no significant relationship to gross profit or critic consensus, both were significantly lower for films that used live primates and were significantly higher for films that used CGI primates. Due to the steady increase in the use of the CGI medium and its positive relationship with gross profit and critic consensus, it could have great effects on people’s perceptions of primates and implications for conservation efforts.

Younger generations are more interested than older generations in having non-domesticated animals as pets

The trade and private ownership of non-domesticated animals has detrimental effects on individual animals and their wild populations. Therefore, there is a need to understand the conditions that motivate and dissuade interest in non-domesticated pet ownership. Past research has demonstrated that the way in which non-domesticated animals are portrayed in images influences the public’s perception that they are suitable as pets. We conducted an online survey of people residing in the United States to investigate how viewing images that could be realistically captured in the zoo and broader tourism industries impact the degree to which people report interest in having that animal as a pet. We focused on two species, reticulated pythons (Malayopython reticulatus) and two-toed sloths (Choloepus hoffmanni), and presented each species in six different visual contexts. After viewing an image, respondents reported interest in pet ownership on a four-point Likert scale. Each species was studied separately in a between-subjects design and results were analyzed using ordinal logistic regression models. Thirty-nine percent of respondents reported interest in sloth pet ownership, and 21% reported interest in python pet ownership. However, contrary to our hypotheses, we found that viewing these species in different visual contexts did not significantly affect survey respondents’ reported interest in having either species as a pet. Generation was a significant predictor of interest in both sloth and python pet ownership, with younger generations reporting more interest in having these species as pets. Male respondents reported more interest in python pet ownership, whereas there were no significant differences between genders regarding interest in sloth ownership. We consider how modern media exposure to animals in unnatural contexts may relate to the generational effect and discuss priorities for future research to better understand the development of individual interests in non-domesticated pet ownership.

Human Positioning in Close-Encounter Photographs and the Effect on Public Perceptions of Zoo Animals

With the rising popularity of social media, conservation organisations and zoos need to understand its impact on public perceptions of the animals they house and their role in conservation. In addition, many zoos offer close-encounter experiences, and visitors frequently share images from these experiences online. This study measured the effects that viewing such encounter images had on public perceptions of both the zoo and the animals they saw. One of sixteen images was randomly presented to participants in two samples: one of Zoo Community followers and members of Zoos Victoria (n = 963), and a representative sample of the Australian public (n = 1619). Each image featured one of four animals (Eclectus parrot, Kangaroo Island kangaroo, Monteith's leaf insect, Centralian carpet python) and one of four human positions (human and animal touching, human and animal ~30 cm apart, human and animal ~1 m apart, animal alone). Results indicated that viewing different animals and the different human positions within these human-animal encounter images can affect public perceptions of zoo animals. In particular, the closer the proximity of a human to an animal in an image, the more likely respondents were to think that the animal was not displaying a natural behaviour and the more likely it was for General Public respondents to think that the animal would make a good pet. These findings can be used by zoos, wildlife tourism, and media organisations to ensure that they are sending clear, positive, and intended messages about zoo facilities and animals, as well as providing insights into animal encounter images in wider settings.

Pet primates for sale in the United States

Our research goal was to investigate the primate pet trade in the United States. While dogs and cats are the most common type of pet, there are an estimated 15,000 pet primates in the United States and the demand for exotic pets in general has been rising. Most research on pet primates occurs in habitat countries and little is known about these pets in the United States. We collected data from six exotic pet-trade websites twice a month for 12 months. We recorded the type of primate for sale, sex, age, location, and price. We used Chi-Square Goodness-of-Fit tests to compare whether the number of male and female pet primates for sale and the number of different age categories of pet primates for sale differed from equality and Spearman Correlation to examine associations between price and size and price and supply. We recorded 551 pet primates for sale between June 2019-June 2020, with 69.1% platyrrhines, 21.6% strepsirrhines, and 8.9% catarrhines. Marmosets were sold most often (36.7%, N = 202) followed by lemurs (21.6%, N = 119), capuchins (11.3%, N = 62), and squirrel monkeys (10.5%, N = 58). Almost two-thirds of the pet primates for sale were male (Chi-Square = 16.056, df = 1, P = 0. 00006) and 78.7% were under one year old (Chi-Square = 440.264, df = 2, P<0.00001). The median price was $3,800 though price was highly variable, even for the same taxa. There are several potential drivers for the primate pet trade, including media influence, fashion/status, and profitable breeding though these are not mutually exclusive. Primates do not make good pets and even when captive-bred, pet primates impact the conservation of their wild counterparts. Advertisement campaigns focusing on disease transmission and legal consequences and a federal ban on pet primate ownership are two avenues to pursue to end the ownership of pet primates in the United States.

Visitor attachment to dolphins during an interaction programme, are there implications to dolphin behavior?

Millions of people visit zoos and aquariums globally each year, with a smaller number choosing to participate in animal interaction programmes which allows visitors closer contact with individual animals. These are reportedly having mixed effects in increasing conservation-related behaviors. Human-animal interactions (HAIs) during these programmes are generally positive experiences for the human participants, however are there behavioral implications for the animals involved? The Bottlenose Dolphin (Tursiops truncatus) is the most widely used cetacean for dolphin interactions, known as "swim with dolphin" (SWD) programmes. This study investigated visitor attachment to the dolphins they interacted with, whilst assessing behavioral implications of the dolphins. A total of 41 visitors to a Spanish dolphinarium, who participated in a SWD were surveyed using a modified version of the Lexington Attachment to Pets Scale. Alongside this, 15-min continuous focal samples monitored three female dolphins (D1, D2, and D3) aged 22-40, split into pre (n = 96), during (n = 96) and post (n = 96) SWD. 80% of visitors reported a sense of attachment to the dolphin they interacted with. An exploratory factor analysis extracted three factors from the survey, these were "relationships," "emotional attachment," and "non-attachment." A Friedmans two-way analysis of variance produced significant results for some behavior categories for each individual, including locomotory (D1: F₂  = 9.556, p < .01), rest (D2: F₂  = 14, p < .01, D3: F₂  = 10.889, p < .01) and individual play (D1: F₂  = 11.677, p < .01 D2: F₂  = 6.353, p < .05) however, pairwise comparison showed no differences pre-post SWD. In this context it can be implied that participating in the SWD was neither enriching nor aversive for the individual animals, although due to the small sample size further research is required. As visitors reported a sense of attachment post HAI, this can have applications in improving conservation education during SWD. This study has provided scope for further research into methods that facilities can use to utilize the emotional attachment developed to individual animals to facilitate learning about conservation issues.

Animal-human two-shot images: Their out-of-context interpretation and the implications for zoo and conservation settings

Images containing both animals and humans (two-shot images) are popular across social media and zoo advertising. However, these images, even when taken in ethical and conservation settings, have the potential for misinterpretation and may inadvertently promote the illegal wildlife trade, exotic pet trade or photo-prop industries. We examined whether zoo visitors' (n = 531) attitudes and stated Willingness to Donate (WTD) altered depending on whether they viewed a two-shot image set in a photo-prop setting (typically associated with negative welfare) or in a zoo or wild setting. All images, including photo-prop, were generally viewed positively regardless of context. Zoo-based images received a greater number of comments relating to concern for the animal's environment or welfare compared to other images, although numbers were still relatively low. This indicates a lack of awareness about the photo-prop industry and misconceptions about modern welfare practices in zoos, thus reflecting a need for improved education in these areas. Two-shot images in zoo settings elicited significantly higher stated WTD than images in wild or photo-prop settings or when an animal was pictured alone. Suggesting zoo-based images may be more effective for conservation campaigns than traditional images of an animal in its environment. Furthermore, images featuring a uniformed keeper plus an animal do not appear to increasing desire for pet ownership, indicating that they can be used in zoo advertising with minimal negative consequences.

The Welfare of Animals in Australian Filmed Media

Simple Summary

Animals are frequently featured in film and television in Australia and globally. Monitoring and regulating animal welfare throughout production is therefore imperative for the film industry to maintain its social license to operate. In this commentary, we compare Australia’s state and territory-based legislation and regulation concerning the welfare of animals in filmed media to those in the United States and the United Kingdom and assess the regulations against the Five Domains Model of animal welfare. Historical examples of animal incidents in Australian film are used to illustrate deficiencies in regulation. We identify three themes of welfare concerns including incidents on-set, incidents off-set, and effects of portrayal on perception or ownership of specific species or breeds. A lack of uniform regulation across Australian states and territories is demonstrated, with regulations only partially addressing behavioural interactions or mental state of the animal. This highlights the need for standardised national legislation and improved monitoring and regulation of the welfare of animals in Australian filmed media.

Abstract

Animals play a significant role in the production of film and television in Australia and globally. Given this, regulating and monitoring their welfare on- and off-set is imperative. We therefore aim to compare Australia’s state and territory-based legislation and regulation to those in the United States and the United Kingdom and assess regulations against the Five Domains Model of animal welfare. Historical examples of animal incidents in Australian film are used to illustrate potential deficiencies. We reviewed archived media for animal welfare incidents on and off production sets. We demonstrate a lack of uniformity, with 37.5% (3/8) of states and territories providing targeted Codes of Practice for animals in filmed media, and partially addressing behavioural interactions or mental state within the Five Domains Model. Three themes of welfare concerns were identified including incidents on-set, incidents off-set, and effects of portrayal on perception or ownership of specific species. This highlights the need for standardised national legislation and improved monitoring and regulation. Further research should quantify the number of animals used in productions, describe the type and duration of the work the animals undertake, investigate the frequency of animal welfare incidents, and explore alternative methods to the use of live animals in film and television.

Human-Animal Interactions in Zoos: What Can Compassionate Conservation, Conservation Welfare and Duty of Care Tell Us about the Ethics of Interacting, and Avoiding Unintended Consequences?

Human-animal interactions (HAIs) in zoos can be rewarding for both humans and animals, but can also be fraught with ethical and welfare perils. Contact with animals can be beneficial for all parties involved, and can indeed lead to pro-conservation and respect for nature behaviours being adopted by humans after so-called "profound experiences" of connecting or interacting with animals. Yet, human-animal interactions may also increase certain individuals' desires for inappropriate wild-animal 'pet' ownership, and can convey a false sense of acceptability of exploiting animals for "cheap titillation". Indeed, this has been reflected in a recent research review conducted on animal-visitor interactions in zoos from a number of different countries and global regions. These are unintended consequences that "modern, ethical zoos" would try to minimise, or avoid completely where possible, though most zoos still offer close-contact experiences with their animals. Three ethical frameworks that may be beneficial for ethically run zoos to incorporate when considering human-animal interactions are: Compassionate Conservation, Conservation Welfare and Duty of Care. These three ethical frameworks are concerned with the welfare state and outcomes for individual animals, not just the population or species. Human-animal interactions in zoos may be acceptable in many circumstances and may be beneficial to both animal and human participants; however, they must be closely monitored through welfare tracking tools. The World Association of Zoos and Aquariums (WAZA) has published guidelines for human-animal interactions that are mandatory for member institutions to adhere to, although whether these guidelines are taken as mandatory or suggestions at individual institutions is unknown. Some suggestions for relevant extensions to the guidelines are suggested herein. Melding Duty of Care and the two Conservation ethical frameworks would be ideal for assessing the ethical acceptability of such interactions as they currently occur, and for considering how they should be modified to occur (or not) into the future in zoological settings.

Anthropomorphism in comparative affective science: Advocating a mindful approach

Anthropomorphism is the attribution of human-like capacities and traits to non-human entities. Anthropomorphism is ubiquitous in everyday life and in scientific domains, operating both implicitly and explicitly as a function of the human lens through which we view the world. A rich history of work in psychology, animal behavior, cognitive science, and philosophy has highlighted the negative and, to a lesser degree, the positive implications of anthropomorphism. In this article, we aim to provide a nuanced perspective of how anthropomorphism impacts the work of comparative affective science. Specifically, we discuss three domains of empirical inquiry in which lessons can be drawn about the benefits and pitfalls of anthropomorphism: responses to death, inequity aversion, and prosocial behavior. On balance, we advocate a mindful approach to anthropomorphizing in comparative affective science, and comparative science more generally.

A scoping review into the impact of animal imagery on pro-environmental outcomes

With the recognition that most global environmental problems are a result of human actions, there is an increasing interest in approaches which have the potential to influence human behaviour. Images have a powerful role in shaping persuasive messages, yet research on the impacts of visual representations of nature is a neglected area in biodiversity conservation. We systematically screened existing studies on the use of animal imagery in conservation, identifying 37 articles. Although there is clear evidence that images of animals can have positive effects on people's attitudes to animals, overall there is currently a dearth of accessible and comparable published data demonstrating the efficacy of animal imagery. Most existing studies are place and context-specific, limiting the generalisable conclusions that can be drawn. Transdisciplinary research is needed to develop a robust understanding of the contextual and cultural factors that affect how animal images can be used effectively for conservation purposes.

Analyzing the popularity of YouTube videos that violate mountain gorilla tourism regulations

Although ecotourism is expected to be compatible with conservation, it often imposes negative effects on wildlife. The ecotourism of endangered mountain gorillas has attracted many tourists and functioned as a key component of their conservation. There might be expectations on the part of tourists to observe or interact with gorillas in close proximity and such expectations may have been engendered by the contents of social media in this Information Age. However, the risk of disease transmission between humans and gorillas is a large concern and it is important to maintain a certain distance while observing gorillas to minimize risk. We conducted a content analysis and described the general characteristics of 282 YouTube videos related to mountain gorilla tourism. Humans and gorillas were observed simultaneously in 70% of the videos, and physical contact or close proximity within arm's reach were identified in 40%. To explore the factors affecting the number of views and likes that these videos received, we ran generalized linear mixed models and performed AIC model selection with 206 videos in which humans and gorillas were observed simultaneously. Videos obtained more views and likes when the thumbnail photos included humans and gorillas together, while videos with thumbnail photos of only gorillas did not obtain more views and likes compared with those that included no gorillas. Moreover, videos obtained more views and likes in cases where physical contact or close proximity within arm's reach with gorillas were clearly observed, compared with those that did not clearly include close human-gorilla interaction. These results suggest that human-gorilla interaction and proximity with gorillas attract more public attention than gorillas shown by themselves. Our study highlights the importance of further investigation on the direct link between such contents that violate tourism regulations and the conflicting situation.

Social Media Contexts Moderate Perceptions of Animals

The rapid rise of social media in the past decade represents a new space where animals are represented in human society, and this may influence human perceptions, for example driving desire for exotic pet keeping. In this study, 211 participants (49% female) between the ages of 18 to 44 were recruited to an online survey where they viewed mock-up pages from a social media site. All participants saw the same image of a primate but were randomly assigned to a pro exotic pet keeping or anti exotic pet keeping narrative condition. When participants were presented with the anti narrative they perceived the animal to be more stressed (χ2 = 13.99, p < 0.001). In free text comments, participants expressed reservations in the face of a narrative they disagreed with in free text comments. Overall, this study found evidence to suggest that people moderate their discussions on human-animal interactions based on the social network they are in, but these relationships are complex and require further research.

The Visitor Effect on Zoo Animals: Implications and Opportunities for Zoo Animal Welfare

Simple Summary

Research has shown that an animal’s welfare is highly dependent on how various individual animal factors (e.g., species traits, genetics, temperament and previous experience) interact with environmental features (e.g., social grouping, enclosure design and sensory environment). One prominent feature of a zoo’s environment is the presence of visitors. Decades of research on the visitor effect in zoos has demonstrated that visitors can have negative, neutral or positive impacts on zoo animal behaviour and welfare. This paper reviews the literature on the implications and potential opportunities of human–zoo animal interactions on animal behaviour and welfare, with the aim of stimulating interest, understanding and exploration of this important subject.

Abstract

Achieving and maintaining high standards of animal welfare is critical to the success of a modern zoo. Research has shown that an animal’s welfare is highly dependent on how various individual animal factors (e.g., species traits, genetics, temperament and previous experience) interact with environmental features (e.g., social grouping, enclosure design and sensory environment). One prominent feature of the zoo environment is the presence of visitors. Visitor contact can be unpredictable and intense, particularly in terms of auditory and visual interaction. Depending on an animal’s perception of this interaction, visitors can have either negative, neutral or positive impacts on zoo animal behaviour and welfare. This paper reviews the literature on the implications and potential opportunities of human-zoo animal interactions on animal behaviour and welfare, with the aim of stimulating interest, understanding and exploration of this important subject. The literature to date presents a mixed range of findings on the topic. It is possible this variation in the responses of zoo animals to visitors may be due to species-specific differences, the nature and intensity of the visitor interactions, enclosure design, and individual animal characteristics. Analysing these studies and better understanding animal preferences and motivations can provide insight into what animals find negatively and positively reinforcing in terms of visitor contact in a specific zoo setting. This understanding can then be applied to either safeguard welfare in cases where visitors can have a negative impact, or, conversely, it can be applied to highlight opportunities to encourage animal-visitor interaction in situations where animals experience positive emotions associated with visitor interaction.

A national survey of household pet lemur ownership in Madagascar

Primates are extracted from the wild for the pet trade across the world. In Madagascar, lemurs are kept as illegal pets and an understanding of lemur pet ownership at the national level is lacking. In 2013 and 2016, we undertook a national survey in 11 of Madagascar's 22 administrative regions (n = 28 towns) with 1,709 households. To our knowledge, this is the first national survey of the household ownership of pet primates in a country where they are endemic. In the 1.5 years prior to being surveyed, 8% ± 4% (towns as replicates) of respondents had seen a captive lemur while a further 0.7% ± 0.5% of respondents had owned one personally. We estimate that 33,428 ± 24,846 lemurs were kept in Malagasy households in the six months prior to our survey efforts, with 18,462 ± 12,963 of these pet lemurs estimated in urban household alone. Rates of lemur ownership did not differ by province but increased with the human population of a town and with the popularity of the town on Flickr (a proxy indicator for tourism). We found that the visibility of pet lemur ownership did not differ across the country, but it did increase with the size of the town and popularity with tourists. Areas with visible pet lemurs were not always the areas with the highest rates of pet lemur ownership, highlighting that many pet lemurs are hidden from the general public. Our study highlights the need for conservation programs to consider both the proportion of inhabitants that own pet lemurs and the total number of lemurs that are potentially being kept as pets in those towns. We close by noting that for some species, even just a small amount of localized live extraction for pet ownership could be enough to cause localized population extinctions over time. Moreover, an urgent response is needed to combat a recent and alarming rise in illegal exploitation of biodiversity across Madagascar.

A viral video and pet lemurs on Twitter

Content shared on social media platforms can impact public perceptions of wildlife. These perceptions, which are in part shaped by context (e.g. non-naturalistic setting, presence of a human), can influence people's desires to interact with or acquire wild animals as pets. However, few studies have examined whether this holds true for wild animals featured in viral videos. This study reports on opportunistic data collected on Twitter before, during, and after a video that featured a habituated ring-tailed lemur (Lemur catta), called "Sefo", in southern Madagascar went 'viral' (i.e. circulated rapidly on the internet). Our dataset of 13,953 tweets (from an 18.5-week time period in early 2016) referencing lemurs was collected using targeted keywords on the Twitonomy Service. We identified 613 individual tweets about people wanting a lemur as a pet. In addition, 744 tweets that were captured in our dataset linked to the Sefo viral video. We found that as the number of tweets about the viral video increased, so did the number of tweets where an individual wanted to have a lemur as a pet. Most tweets (91%) did not make reference to a specific species of lemur, but when they did, they often (82%) referenced ring-tailed lemurs (L. catta), ruffed lemurs (Varecia spp.), and mouse lemurs (Microcebus spp.). This study serves as a case study to consider how viral content can impact how wild animals are perceived. We close by noting that social media sites like Twitter, which are increasingly providing their users with news and information, should carefully consider how information about wild animals is shared on their platforms, as it may impact animal welfare.