Do Children Copy an Expert or a Majority? Examining Selective Learning in Instrumental and Normative Contexts

The development of social learning: from pedagogical cues to selective learning

Learning new information from others, called social learning, is one of the most fundamental types of learning from infancy. Developmental studies show that infants likely engage in social learning situations selectively and that social learning facilitates infant information processing. In this paper, we summarize how social learning functions support human learning from infancy focusing on two aspects of social learning; pedagogical learning and selective learning. We also provide an overview of the developmental process of social learning based on the findings of developmental research. This review suggests that the learning facilitation effects of pedagogical learning decrease with development, while the facilitation effects of selective learning are observed even in older ages. The differences in these learning facilitation effects are considered to be due to the differences in the utility of learning in uncertain environments. The findings of the studies imply the unique nature of human social learning and the critical role of social interactions in cognitive development. Understanding the development of social learning provides valuable insights into how infants learn and adapt in complex social environments.

Formalising prestige bias: Differences between models with first-order and second-order cues

Knowledge and behaviour are transmitted from one individual to another through social learning and eventually disseminated across the population. People often learn useful behaviours socially through selective bias rather than random selection of targets. Prestige bias, or the tendency to selectively imitate prestigious individuals, has been considered an important factor in influencing human behaviour. Although its importance in human society and culture has been recognised, the formulation of prestige bias is less developed than that of other social learning biases. To examine the effects of prestige bias on cultural evolution theoretically, it is imperative to formulate prestige and investigate its basic properties. We reviewed two definitions: one based on first-order cues, such as the demonstrator's appearance and job title, and the other based on second-order cues, such as people's behaviour towards the demonstrator (e.g. people increasingly pay attention to prestigious individuals). This study builds a computational model of prestige bias based on these two definitions and compares the cultural evolutionary dynamics they generate. Our models demonstrate the importance of distinguishing between the two types of formalisation, because they can have different influences on cultural evolution.

The effects of model age and familiarity on children's reproduction of ritual behaviour

Rituals are fundamental social acts that structure relationships and enable the filtering of important cognitive attributes (e.g. working memory and inhibitory control) that make humans what they are today. This study investigated the influence of model age and familiarity on the reproduction of ritual behaviour in five-year-old children. Through an exploration of these factors, this study sheds light on the cognitive mechanisms children use to comprehend and replicate rituals. Ninety-eight five-year-old children were divided into two groups: an experimental group, which observed an adult or child model, either familiar or unfamiliar to them, demonstrating eight ritual acts; and a control group, which received no video demonstration. The results revealed that children who observed an adult reproduced more ritual acts than those who observed a child, and children who observed unfamiliar models reproduced ritual acts more frequently than those who observed familiar ones. Additionally, when exposed to unfamiliar models, children's reproductive fidelity was higher. These findings suggest that children have the ability to address new adaptation challenges by participating in rituals at an early age and that they generate suitable solutions depending on the model's characteristics. This provides evidence for the adaptive bias in children's cultural learning from a ritual perspective.

The cost of social influence: Own-gender and gender-stereotype social learning biases in adolescents and adults

Pervasive gender gaps in academic subject and career choices are likely to be underpinned by social influences, including gender stereotypes of competence in academic and career domains (e.g., men excel at engineering, women excel at care), and model-based social learning biases (i.e., selective copying of particular individuals). Here, we explore the influence of gender stereotypes on social learning decisions in adolescent and adult males and females. Participants (Exp 1: N = 69 adolescents; Exp 2: N = 265 adults) were presented with 16 difficult multiple-choice questions from stereotypically feminine (e.g., care) and masculine (e.g., engineering) domains. The answer choices included the correct response and three incorrect responses paired with a male model, a female model, or no model. Participants' gender stereotype knowledge and endorsement were measured, and adolescents (Exp. 1) listed their academic subject choices. As predicted, there was a bias towards copying answers paired with a model (Exp.1: 74%, Exp. 2: 65% ps < .001). This resulted in less success than would be expected by chance (Exp. 1: 12%, Exp. 2: 16% ps < .001), demonstrating a negative consequence of social information. Adults (Exp 2) showed gender stereotyped social learning biases; they were more likely to copy a male model in masculine questions and a female model in feminine questions (p = .012). However, adolescents (Exp 1) showed no evidence of this stereotype bias; rather, there was a tendency for male adolescents to copy male models regardless of domain (p = .004). This own-gender bias was not apparent in female adolescents. In Exp 1, endorsement of masculine stereotypes was positively associated with selecting more own-gender typical academic subjects at school and copying significantly more male models in the male questions. The current study provides evidence for the first time that decision-making in both adolescence and adulthood is impacted by gender biases.

Conformity in mate choice, the overlooked social component of animal and human culture

Although conformity as a major driver for human cultural evolution is a well-accepted and intensely studied phenomenon, its importance for non-human animal culture has been largely overlooked until recently. This limited for decades the possibility of studying the roots of human culture. Here, we provide a historical review of the study of conformity in both humans and non-human animals. We identify gaps in knowledge and propose an evolutionary route towards the sophisticated cultural processes that characterize humanity. A landmark in the study of conformity is Solomon Asch's famous experiment on humans in 1955. By contrast, interest in conformity among evolutionary biologists has only become salient since the turn of the new millennium. A striking result of our review is that, although studies of conformity have examined many biological contexts, only one looked at mate choice. This is surprising because mate choice is probably the only context in which conformity has self-reinforcing advantages across generations. Within a metapopulation, i.e. a group of subpopulations connected by dispersing individuals, dispersers able to conform to the local preference for a given type of mate have a strong and multigenerational fitness advantage. This is because once females within one subpopulation locally show a bias for one type of males, immigrant females who do not conform to the local trend have sons, grandsons, etc. of the non-preferred phenotype, which negatively and cumulatively affects fitness over generations in a process reminiscent of the Fisher runaway process. This led us to suggest a sex-driven origin of conformity, indicating a possible evolutionary route towards animal and human culture that is rooted in the basic, and thus ancient, social constraints acting on mating preferences within a metapopulation. In a generic model, we show that dispersal among subpopulations within a metapopulation can effectively maintain independent Fisher runaway processes within subpopulations, while favouring the evolution of social learning and conformity at the metapopulation scale; both being essential for the evolution of long-lasting local traditions. The proposed evolutionary route to social learning and conformity casts surprising light on one of the major processes that much later participated in making us human. We further highlight several research avenues to define the spectrum of conformity better, and to account for its complexity. Future studies of conformity should incorporate experimental manipulation of group majority. We also encourage the study of potential links between conformity and mate copying, animal aggregations, and collective actions. Moreover, validation of the sex-driven origin of conformity will rest on the capacity of human and evolutionary sciences to investigate jointly the origin of social learning and conformity. This constitutes a stimulating common agenda and militates for a rapprochement between these two currently largely independent research areas.

What Makes Inventions Become Traditions?

Although anthropology was the first academic discipline to investigate cultural change, many other disciplines have made noteworthy contributions to understanding what influences the adoption of new behaviors. Drawing on a broad, interdisciplinary literature covering both humans and nonhumans, we examine ( a) which features of behavioral traits make them more transmissible, ( b) which individual characteristics of inventors promote copying of their inventions, ( c) which characteristics of individuals make them more prone to adopting new behaviors, ( d) which characteristics of dyadic relationships promote cultural transmission, ( e) which properties of groups (e.g., network structures) promote transmission of traits, and ( f) which characteristics of groups promote retention, rather than extinction, of cultural traits. One of anthropology's strengths is its readiness to adopt and improve theories and methods from other disciplines, integrating them into a more holistic approach; hence, we identify approaches that might be particularly useful to biological and cultural anthropologists, and knowledge gaps that should be filled.

Generic learning mechanisms can drive social inferences: The role of type frequency

How do we form opinions about typical and morally acceptable behavior in other social groups despite variability in behavior? Similar learning problems arise during language acquisition, where learners need to infer grammatical rules (e.g., the walk/walk-ed past-tense) despite frequent exceptions (e.g., the go/went alternation). Such rules need to occur with many different words to be learned (i.e., they need a high type frequency). In contrast, frequent individual words do not lead to learning. Here, we ask whether similar principles govern social learning. Participants read a travel journal where a traveler observed behaviors in different imaginary cities. The behaviors were performed once by many distinct actors (high type frequency) or frequently by a single actor (low type frequency), and could be good, neutral or bad. We then asked participants how morally acceptable the behavior was (in general or for the visited city), and how widespread it was in that city. We show that an ideal observer model estimating the prevalence of behaviors is only sensitive to the behaviors' type frequency, but not to how often they are performed. Empirically, participants rated high type frequency behaviors as more morally acceptable more prevalent than low type frequency behaviors. They also rated good behaviors as more acceptable and prevalent than neutral or bad behaviors. These results suggest that generic learning mechanisms and epistemic biases constrain social learning, and that type frequency can drive inferences about groups. To combat stereotypes, high type frequency behaviors might thus be more effective than frequently appearing individual role models.

The ontogeny of selective social learning: Young children flexibly adopt majority- or payoff-based biases depending on task uncertainty

Humans have adapted well to diverse environments in part because of their ability to efficiently acquire information from their social environment. However, we still know very little as to how young children acquire cultural knowledge and in particular the circumstances under which children prioritize social learning over asocial learning. In this study, we asked whether children will selectively adopt either a majority-biased or payoff-biased social learning strategy in the presence or absence of asocial learning. The 3- to 5-year-olds (N = 117) were first shown a video in which four other children took turns in retrieving a capsule housing a reward from one of two boxes. Three of the children (the "majority") retrieved a capsule from the same box, and a single individual (the "minority") retrieved a capsule from the alternative box. Across four conditions, we manipulated both the value of the rewards available in each box (equal or unequal payoff) and whether children had knowledge of the payoff before making their own selection. Results show that children adopted a majority-biased learning strategy when they were unaware of the value of the rewards available but adopted a payoff-biased strategy when the payoff was known to be unequal. We conclude that children are strategic social learners who integrate both social and asocial learning to maximize personal gain.

Development of strategic social information seeking: Implications for cumulative culture

Human learners are rarely the passive recipients of valuable social information. Rather, learners usually have to actively seek out information from a variety of potential others to determine who is in a position to provide useful information. Yet, the majority of developmental social learning paradigms do not address participants’ ability to seek out information for themselves. To investigate age-related changes in children’s ability to seek out appropriate social information, 3- to 8-year-olds (N = 218) were presented with a task requiring them to identify which of four possible demonstrators could provide critical information for unlocking a box. Appropriate information seeking improved significantly with age. The particularly high performance of 7- and 8-year-olds was consistent with the expectation that older children’s increased metacognitive understanding would allow them to identify appropriate information sources. Appropriate social information seeking may have been overlooked as a significant cognitive challenge involved in fully benefiting from others’ knowledge, potentially influencing understanding of the phylogenetic distribution of cumulative culture.

Learning from multiple informants: Children's response to epistemic bases for consensus judgments

Consensus has both social and epistemic value. Children conform to consensus judgments in ways that suggest they are sensitive to the social value of consensus. Here we report two experiments providing evidence that 4-year-old children also are sensitive to the epistemic value of consensus. When multiple informants gave the same judgment concerning the hidden contents of a container, based on the observation of one of their members, children's own judgments tended to align with the consensus judgment over the judgment of a lone character, whose observation received no endorsements. This tendency was reduced, however, when children were shown that the group consensus lacked epistemic warrant. Together, the findings provide evidence that young children are sensitive to the epistemic basis of consensus reports.

Merit overrules theory of mind when young children share resources with others

Non-windfall approaches to sharing demonstrate pre-schoolers’ sensitivity to merit-based distributions of resources. However, such studies have not considered (1) whether epistemic aspects of task performance, such as the relative accuracy of a co-worker, influences pre-schoolers’ rates of sharing; and (2) how children’s emerging social understanding may impact resource allocations in high- and low-merit situations. These issues are of theoretical importance as they may provide new information about the scope of pre-schooler’s merit-based sharing behaviours. Moreover, as social understanding has been related to both increases and decreases in pre-schoolers’ levels of sharing, providing a merit-based assessment of this relationship would allow for a concurrent assessment of recent conflicting findings. In this study, three- and four-year-olds (N = 131) participated in an unexpected transfer task which was followed by a resource generation picture card naming task with a reliable or unreliable (high- or low-merit) co-worker (a hand puppet). The results showed that children engage in more generous rates of sharing with a high-merit co-worker. This suggests that merit-based sharing is apparent in young children and extends to epistemic aspects of task performance. However, such sharing was constrained by a self-serving bias. Finally, we were not able to detect an effect of children’s performance on the false belief task on sharing behaviours in the high- or low-merit trials, suggesting that these behaviours may not be modulated by social understanding during early childhood.

The Illusion of Consensus: A Failure to Distinguish Between True and False Consensus

When evaluating information, we cannot always rely on what has been presented as truth: Different sources might disagree with each other, and sometimes there may be no underlying truth. Accordingly, we must use other cues to evaluate information-perhaps the most salient of which is consensus. But what counts as consensus? Do we attend only to surface-level indications of consensus, or do we also probe deeper and consider why sources agree? Four experiments demonstrated that individuals evaluate consensus only superficially: Participants were equally confident in conclusions drawn from a true consensus (derived from independent primary sources) and a false consensus (derived from only one primary source). This phenomenon was robust, occurring even immediately after participants explicitly stated that a true consensus was more believable than a false consensus. This illusion of consensus reveals a powerful means by which misinformation may spread.

Replication and emergence in cultural transmission

Humans are fundamentally defined by our socially transmitted, often long-lived, sophisticated cultural traits. The nature of cultural transmission is the subject of ongoing debate: while some emphasize that it is a biased, transformational process, others point out that high-fidelity transmission is required to explain the quintessentially cumulative nature of human culture. This paper integrates both views into a model that has two main components: First, actions - observable motor-behavioural patterns - are inherited with high fidelity, or replicated, when they are copied, largely independently of their normal, effective or conventional function, by naive learners. Replicative action copying is the unbiased transmission process that ensures the continuity of cultural traditions. Second, mental culture - knowledge, skills, attitudes and values - is not inherited directly or faithfully, but instead emerges, or develops, during usage, when individuals learn the associations between actions and their contexts and outcomes. Mental cultural traits remain stable over generations to the extent that they are informed by similar (replicated) motor patterns unfolding in similar environments. The arguments in support of this model rest on clear distinctions between inheritance and usage; between public-behavioural and private-mental culture; and between selection for fidelity and selection for function.

Testing differential use of payoff-biased social learning strategies in children and chimpanzees

Various non-human animal species have been shown to exhibit behavioural traditions. Importantly, this research has been guided by what we know of human culture, and the question of whether animal cultures may be homologous or analogous to our own culture. In this paper, we assess whether models of human cultural transmission are relevant to understanding biological fundamentals by investigating whether accounts of human payoff-biased social learning are relevant to chimpanzees (Pan troglodytes). We submitted 4- and 5-year-old children (N = 90) and captive chimpanzees (N = 69) to a token–reward exchange task. The results revealed different forms of payoff-biased learning across species and contexts. Specifically, following personal and social exposure to different tokens, children's exchange behaviour was consistent with proportional imitation, where choice is affected by both prior personally acquired and socially demonstrated token–reward information. However, when the socially derived information regarding token value was novel, children's behaviour was consistent with proportional observation; paying attention to socially derived information and ignoring their prior personal experience. By contrast, chimpanzees' token choice was governed by their own prior experience only, with no effect of social demonstration on token choice, conforming to proportional reservation. We also find evidence for individual- and group-level differences in behaviour in both species. Despite the difference in payoff strategies used, both chimpanzees and children adopted beneficial traits when available. However, the strategies of the children are expected to be the most beneficial in promoting flexible behaviour by enabling existing behaviours to be updated or replaced with new and often superior ones.

Chimpanzees prioritise social information over pre-existing behaviours in a group context but not in dyads

How animal communities arrive at homogeneous behavioural preferences is a central question for studies of cultural evolution. Here, we investigated whether chimpanzees (Pan troglodytes) would relinquish a pre-existing behaviour to adopt an alternative demonstrated by an overwhelming majority of group mates; in other words, whether chimpanzees behave in a conformist manner. In each of five groups of chimpanzees (N = 37), one individual was trained on one method of opening a two-action puzzle box to obtain food, while the remaining individuals learned the alternative method. Over 5 h of open access to the apparatus in a group context, it was found that 4/5 ‘minority’ individuals explored the majority method and three of these used this new method in the majority of trials. Those that switched did so after observing only a small subset of their group, thereby not matching conventional definitions of conformity. In a further ‘Dyad’ condition, six pairs of chimpanzees were trained on alternative methods and then given access to the task together. Only one of these individuals ever switched method. The number of observations that individuals in the minority and Dyad individuals made of their untrained method was not found to influence whether or not they themselves switched to use it. In a final ‘Asocial’ condition, individuals (N = 10) did not receive social information and did not deviate from their first-learned method. We argue that these results demonstrate an important influence of social context upon prioritisation of social information over pre-existing methods, which can result in group homogeneity of behaviour.

Seeing Iconic Gestures While Encoding Events Facilitates Children's Memory of These Events

An experiment with 72 three-year-olds investigated whether encoding events while seeing iconic gestures boosts children's memory representation of these events. The events, shown in videos of actors moving in an unusual manner, were presented with either iconic gestures depicting how the actors performed these actions, interactive gestures, or no gesture. In a recognition memory task, children in the iconic gesture condition remembered actors and actions better than children in the control conditions. Iconic gestures were categorized based on how much of the actors was represented by the hands (feet, legs, or body). Only iconic hand-as-body gestures boosted actor memory. Thus, seeing iconic gestures while encoding events facilitates children's memory of those aspects of events that are schematically highlighted by gesture.

Pursuing Darwin's curious parallel: Prospects for a science of cultural evolution

In the past few decades, scholars from several disciplines have pursued the curious parallel noted by Darwin between the genetic evolution of species and the cultural evolution of beliefs, skills, knowledge, languages, institutions, and other forms of socially transmitted information. Here, I review current progress in the pursuit of an evolutionary science of culture that is grounded in both biological and evolutionary theory, but also treats culture as more than a proximate mechanism that is directly controlled by genes. Both genetic and cultural evolution can be described as systems of inherited variation that change over time in response to processes such as selection, migration, and drift. Appropriate differences between genetic and cultural change are taken seriously, such as the possibility in the latter of nonrandomly guided variation or transformation, blending inheritance, and one-to-many transmission. The foundation of cultural evolution was laid in the late 20th century with population-genetic style models of cultural microevolution, and the use of phylogenetic methods to reconstruct cultural macroevolution. Since then, there have been major efforts to understand the sociocognitive mechanisms underlying cumulative cultural evolution, the consequences of demography on cultural evolution, the empirical validity of assumed social learning biases, the relative role of transformative and selective processes, and the use of quantitative phylogenetic and multilevel selection models to understand past and present dynamics of society-level change. I conclude by highlighting the interdisciplinary challenges of studying cultural evolution, including its relation to the traditional social sciences and humanities.

The Development of Selective Copying: Children's Learning From an Expert Versus Their Mother

This study tested the prediction that, with age, children should rely less on familiarity and more on expertise in their selective social learning. Experiment 1 (N = 50) found that 5- to 6-year-olds copied the technique their mother used to extract a prize from a novel puzzle box, in preference to both a stranger and an established expert. This bias occurred despite children acknowledging the expert model's superior capability. Experiment 2 (N = 50) demonstrated a shift in 7- to 8-year-olds toward copying the expert. Children aged 9-10 years did not copy according to a model bias. The findings of a follow-up study (N = 30) confirmed that, instead, they prioritized their own-partially flawed-causal understanding of the puzzle box.