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Faus M, Fernández C, Alonso F, Useche SA. Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960-2021). Heliyon 2023; 9:e18775. [PMID: 37583762 PMCID: PMC10424080 DOI: 10.1016/j.heliyon.2023.e18775] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/13/2022] [Revised: 07/17/2023] [Accepted: 07/27/2023] [Indexed: 08/17/2023] Open
Abstract
Among the most generalised preventive measures against traffic crashes, advertisements and broadcast campaigns in the media have stood out over the last six decades. The core aim of this paper is to describe the evolution of the subject matter and typology of road safety-related advertisements used in Spain during 62 years (1960-2021). Thus, this paper assesses their role in reducing road fatalities, while keeping in mind the potential effect of the many other road safety-related preventive measures carried out in the country during this period. The results of this study allow us to target five key time periods, all of them with clear particular communication strategies to be differentiated, using specific types of advertisements and informative, persuasive, emotional, and humorous techniques (among others) to reach the audience. Additionally, some key practical implications and guidelines are provided.
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Affiliation(s)
- Mireia Faus
- INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Valencia, Spain
- Faculty of Psychology, University of Valencia, Valencia, Spain
| | - Cesáreo Fernández
- Department of Communication Sciences, University Jaume I. Castellón, Spain
- ITACA (Research in Technologies Applied to Audiovisual Communication) Research Group, Spain
| | - Francisco Alonso
- INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Valencia, Spain
- Faculty of Psychology, University of Valencia, Valencia, Spain
| | - Sergio A. Useche
- INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Valencia, Spain
- Faculty of Psychology, University of Valencia, Valencia, Spain
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Relationships among Bicycle Rider Behaviours, Anger, Aggression, and Crashes in Finland. SAFETY 2022. [DOI: 10.3390/safety8010018] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 01/27/2023] Open
Abstract
Riding a bicycle is increasingly encouraged as a sustainable transport solution, especially in urban areas. However, safety concerns, both perceived and actual, can significantly lower the willingness to ride among the population. To support cycling planning and policy in the double task of increasing the levels of cycling while mitigating crash risk, there is a need to better understand the behaviours and attitudes of bicycle riders. In this manuscript, we study a cohort of Finnish bicycle riders through four questionnaires, the Cycling Behaviour Questionnaire (CBQ), Cyclist Risk Perception and Regulation Scale (RPRS), Cyclist Anger Scale (CAS), and Cyclist Aggression Expression Inventory (CAX). Our findings show low self-reported errors and violations, and high levels of knowledge regarding traffic rules among Finnish bicycle riders. Most participants report low levels of aggression, which is generally dealt with in constructive ways, while anger was most commonly a result of interactions with motor vehicles and less with other road users such as pedestrians. To further reduce the crash risk in cycling, our results point to the need for further separation between bicycle riders and motorised vehicles, and for the development of risk perception and positive behaviours among riders, particularly those engaging in risky behaviours.
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Li X, Useche SA, Zhang Y, Wang Y, Oviedo-Trespalacios O, Haworth N. Comparing the cycling behaviours of Australian, Chinese and Colombian cyclists using a behavioural questionnaire paradigm. ACCIDENT; ANALYSIS AND PREVENTION 2022; 164:106471. [PMID: 34773873 DOI: 10.1016/j.aap.2021.106471] [Citation(s) in RCA: 4] [Impact Index Per Article: 2.0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 11/20/2020] [Revised: 08/25/2021] [Accepted: 10/27/2021] [Indexed: 06/13/2023]
Abstract
Cyclists are vulnerable road users and face disproportionately high rates of road trauma, especially in low- and middle-income countries. Behaviour of road users is a system outcome, and thus studying cyclist behaviours can identify problems in the whole road transport system and assist in generating long-lasting, cost-effective solutions to promote cyclist safety. This study aims to investigate the similarities and disparities of cycling behaviour among countries with different income levels and cycling prevalence, and the relationships among cyclist demographic characteristics, behaviours and crash involvement. It applies the Cycling Behaviour Questionnaire (CBQ) to measure the behaviour of cyclists in three countries: Australia (high-income, emerging cycling country), China (mid-income, traditional cycling country) and Colombia (low-income, emerging cycling country). A total of 1094 cyclists (Australia 347, China 368, and Colombia 379) with a mean age of 31.8 years completed the online questionnaire. Confirmatory Factor Analysis was used to examine the factorial structure of the CBQ. The results showed that the three-factor CBQ (i.e., Traffic Violations, Errors and Positive Behaviours) had a stable and uniform factorial structure across all three countries. Cyclists reported more frequent positive behaviours than risky behaviours across all three countries. The Australian cyclists reported more positive behaviours and fewer violations than cyclists from the other countries, which is likely to reflect the road environment, policy and enforcement differences. Male cyclists tended to engage in more risky riding than females and reported more crash involvement. Older cyclists reported less risky riding and less involvement in crashes than younger cyclists. Cyclists who rode more often reported more frequent risky riding. The study helps understand the prevalence of risky/positive cyclist behaviours among countries and provides insights for developing systematic countermeasures to improve cycling environment and cyclist safety.
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Affiliation(s)
- Xiaomeng Li
- Queensland University of Technology (QUT), Centre for Accident Research and Road Safety-Queensland (CARRS-Q), Institute of Health and Biomedical Innovation (IHBI), Kelvin Grove, Queensland 4059, Australia
| | - Sergio A Useche
- DATS (Development and Advising in Traffic Safety) Research Group, INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Carrer del Serpis 29, 3rd Floor, DATS, 46022 Valencia, Spain
| | - Yuting Zhang
- College of Transportation Engineering, Chang'an University, Xi'an 710064, PR China
| | - Yun Wang
- MOT Key Laboratory of Transport Industry of Big Data Application Technologies for Comprehensive Transport, School of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, PR China
| | - Oscar Oviedo-Trespalacios
- Queensland University of Technology (QUT), Centre for Accident Research and Road Safety-Queensland (CARRS-Q), Institute of Health and Biomedical Innovation (IHBI), Kelvin Grove, Queensland 4059, Australia
| | - Narelle Haworth
- Queensland University of Technology (QUT), Centre for Accident Research and Road Safety-Queensland (CARRS-Q), Institute of Health and Biomedical Innovation (IHBI), Kelvin Grove, Queensland 4059, Australia
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Citizens’ Perceptions in Relation to Transport Systems and Infrastructures: A Nationwide Study in the Dominican Republic. INFRASTRUCTURES 2021. [DOI: 10.3390/infrastructures6110153] [Citation(s) in RCA: 7] [Impact Index Per Article: 2.3] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 12/24/2022]
Abstract
One of the challenges currently faced by emerging countries is to get their citizens to decide to use sustainable transport for their regular trips, in order to reduce the current vehicular pollution rates. The objective of this descriptive research is to examine the perceptions of Dominicans regarding the state of the country’s transport systems and road infrastructure. For this purpose, a nationwide survey procedure was performed. This cross-sectional research used the data retrieved from a sample of 1260 citizens aged over 18, proportional in gender, age, habitat, and province of the Dominican Republic. The results showed how Dominicans believe that, compared to other road features, pedestrian roads and public transport vehicles remain in a very poor condition. Further, citizens report to be more interested about the improvement of road infrastructures than in the implementation of any other set of measures performed to promote sustainable road mobility, including those related with alternative transport means. Finally, this study claims for the need of fostering educational, communicative and participative actions and measures aimed at increasing the value given to sustainable transportation, and the relevance of integrate potential structural and vehicular improvements with those related to human behavior in mobility.
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O’Hern S, Estgfaeller N, Stephens AN, Useche SA. Bicycle Rider Behavior and Crash Involvement in Australia. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH 2021; 18:2378. [PMID: 33804479 PMCID: PMC7967758 DOI: 10.3390/ijerph18052378] [Citation(s) in RCA: 7] [Impact Index Per Article: 2.3] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Download PDF] [Figures] [Subscribe] [Scholar Register] [Received: 01/18/2021] [Revised: 02/08/2021] [Accepted: 02/19/2021] [Indexed: 12/03/2022]
Abstract
This research investigated how behaviours and attitudes of bicycle riders influence crash frequency and severity. The study recruited 1102 Australian bicycle riders for an online survey. The survey comprised questions on demographics, frequency of riding and the number and severity of traffic crashes during the last five years. The survey included the Cycling Behaviour Questionnaire and the Cyclist Risk Perception and Regulation Scale. Overall, there were low levels of errors and violations reported by participants indicating that these behaviours were on average never or rarely exhibited while riding a bicycle. Conversely, participants reported high levels of engagement in positive behaviours and reported high levels of traffic rule knowledge and risk perception. Higher rates of violations and errors were associated with increased crash likelihood, while higher rates of positive behaviours were associated with reduced rates of crash involvement in a period of 5 years. The findings highlight the relationship between errors, total crashes and crash severity Further promotion of positive behaviours amongst riders may also help to reduce the risk of crashes.
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Affiliation(s)
- Steve O’Hern
- Monash University Accident Research Centre, Clayton 3800, Australia; (N.E.); (A.N.S.)
- Transport Research Centre Verne, Tampere University, 33014 Tampere, Finland
| | - Nora Estgfaeller
- Monash University Accident Research Centre, Clayton 3800, Australia; (N.E.); (A.N.S.)
| | - Amanda N. Stephens
- Monash University Accident Research Centre, Clayton 3800, Australia; (N.E.); (A.N.S.)
| | - Sergio A. Useche
- Faculty of Psychology—INTRAS Research Centre, University of Valencia, 46022 Valencia, Spain;
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“Not as Safe as I Believed”: Differences in Perceived and Self-Reported Cycling Behavior between Riders and Non-Riders. SUSTAINABILITY 2021. [DOI: 10.3390/su13041614] [Citation(s) in RCA: 7] [Impact Index Per Article: 2.3] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/16/2022]
Abstract
Cycling behavior remains a key issue for explaining several traffic causalities occurring every day. However, recent studies have shown how the assessment of the own safety-related behaviors on the road may substantially differ from how third parties assess them. Thus, the aim of this study was to evaluate the differences between cyclists’ self-reported behavior and the proxy-reported behavior that other (non-cyclist) road users perceive from bike riders. For this purpose, this study used data from two samples: (i) 1064 cyclists (M = 32.83 years) answering the Cycling Behavior Questionnaire—CBQ, and (ii) 1070 non-cyclists (M = 30.83 years) answering an adapted version of the CBQ for external raters—ECBQ. The results show how the self-reported and proxy-reported behaviors of cyclists greatly differ in terms of all behavioral factors composing the CBQ model, i.e., traffic violations, riding errors, and positive behaviors. Also, external raters (non-cyclists) are those targeting significantly riskier behaviors than those self-reported by cyclists. These discrepancies between perceived behaviors may give rise to conflicting viewpoints on the interaction between bicycle riders and other road users. Therefore, this study underscores the importance of behavioral awareness, providing highlights for future studies on the behavioral interaction between cyclists and other road users. Results can be used to improve the road safety of all road users by giving indications on self-and proxy-perceived safety-related behaviors and visibility of protective riding habits.
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Useche SA, Esteban C, Alonso F, Montoro L. Are Latin American cycling commuters "at risk"? A comparative study on cycling patterns, behaviors, and crashes with non-commuter cyclists. ACCIDENT; ANALYSIS AND PREVENTION 2021; 150:105915. [PMID: 33276186 DOI: 10.1016/j.aap.2020.105915] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.3] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 12/01/2019] [Revised: 07/21/2020] [Accepted: 11/25/2020] [Indexed: 06/12/2023]
Abstract
INTRODUCTION As part of the transformation of urban transportation dynamics, commuter cycling has acquired a high relevance as an alternative mode of transport in different countries, and Latin America seems to be one of the main focus of this worldwide "revolution". However, the high rates of crashes and injuries suffered by commuters have become a relevant issue in the field of road safety, especially in emerging regions with low cycling tradition, where social and infrastructural gaps may endanger the cyclists' safety. OBJECTIVES This study had two objectives. First, to compare key safe cycling-related variables between cycling commuters and non-commuters; and second, to differentially asses the effect of individual and cycling-related variables on their self-reported crash rates. METHOD For this cross-sectional research, the data provided by 577 Latin American urban cyclists from three countries (Argentina, Colombia and Mexico) with a mean age of 32.7 years was used. They answered a questionnaire on cycling habits, risk perception, rule knowledge, cycling behaviors and riding crashes. RESULTS The outcomes of this study showed that, despite having a higher risk perception, cycling commuters perform deliberate risky cycling behaviors (traffic violations) more frequently, and they suffer more crashes; cycling commuters report higher rates of psychological distress, and a lower degree of rule knowledge and protective behaviors than non-commuters. Furthermore, structural similarities and differences in the explanation of cycling crashes were found across commuters and non-commuters. CONCLUSION The results of this study suggest that non-commuters, whose purposes for cycling are more aimed at leisure and occasional trips, perform less risky behaviors but suffer more cycling distractions, whereas commuters are comparatively more exposed to behavioral-based safety risks, and suffer more frequent crashes. Since recent evidence forecasts that urban cycling will keep growing in Latin American cities, it is necessary to implement policies and educational/training improvements that may enhance the safety and health of cyclists in these countries.
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Affiliation(s)
- Sergio A Useche
- DATS (Development and Advising in Traffic Safety) Research Group, INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Carrer del Serpis 29, 3rd Floor, DATS. 46022, Valencia, Spain; FACTHUM.Lab (Human Factor and Road Safety) Research Group, INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Spain.
| | - Cristina Esteban
- DATS (Development and Advising in Traffic Safety) Research Group, INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Carrer del Serpis 29, 3rd Floor, DATS. 46022, Valencia, Spain.
| | - Francisco Alonso
- DATS (Development and Advising in Traffic Safety) Research Group, INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Carrer del Serpis 29, 3rd Floor, DATS. 46022, Valencia, Spain.
| | - Luis Montoro
- FACTHUM.Lab (Human Factor and Road Safety) Research Group, INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Spain.
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