Attraction to similar options: The Gestalt law of proximity is related to the attraction effect

Similar functional networks predict performance in both perceptual and value-based decision tasks

There are numerous commonalities between perceptual and preferential decision processes. For instance, previous studies have shown that both of these decision types are influenced by context. Also, the same computational models can explain both. However, the neural processes and functional connections that underlie these similarities between perceptual and value-based decisions are still unclear. Hence, in the current study, we examine whether perceptual and preferential processes can be explained by similar functional networks utilizing data from the Human Connectome Project. We used resting-state functional magnetic resonance imaging data to predict performance of 2 different decision-making tasks: a value-related task (the delay discounting task) and a perceptual task (the flanker task). We then examined the existence of shared predictive-network features across these 2 decision tasks. Interestingly, we found a significant positive correlation between the functional networks, which predicted the value-based and perceptual tasks. In addition, a larger functional connectivity between visual and frontal decision brain areas was a critical feature in the prediction of both tasks. These results demonstrate that functional connections between perceptual and value-related areas in the brain are inherently related to decision-making processes across domains.

The repulsion effect in preferential choice and its relation to perceptual choice

People rely on the choice context to guide their decisions, violating fundamental principles of rational choice theory and exhibiting phenomena called context effects. Recent research has uncovered that dominance relationships can both increase or decrease the choice share of the dominating option, marking the two ends of an attraction-repulsion continuum. However, empirical links between the two opposing effects are scarce and theoretical accounts are missing altogether. The present study (N = 55) used eye tracking alongside a within-subject design that contrasts a perceptual task and a preferential-choice analog in order to bridge this gap and uncover the underlying information-search processes. Although individuals differed in their perceptual and preferential choices, they generally engaged in alternative-wise comparisons and a repulsion effect was present in both conditions that became weaker the more predominant the attribute-wise comparisons were. Altogether, our study corroborates the notion that repulsion effects are a robust and general phenomenon that theoretical accounts need to take seriously.

The elusiveness of context effects in decision making

Contextual features influence human and non-human decision making, giving rise to preference reversals. Decades of research have documented the species and situations in which these effects are observed. More recently, however, researchers have focused on boundary conditions, that is, settings in which established effects disappear or reverse. This work is scattered across academic disciplines and some results appear to contradict each other. We synthesize recent findings and resolve apparent contradictions by considering them in terms of three core categories of decision context: spatial arrangement, attribute concreteness, and deliberation time. We suggest that these categories could be understood using theories of choice representation, which specify how context shapes the information over which deliberation processes operate.