Granfluencers on TikTok: Factors linked to positive self-portrayals of older adults on social media

Digital social media expression and social adaptability of the older adult driven by artificial intelligence

Introduction

This study examines the impact of digital new media art on the health literacy and digital health literacy of older adults. It explores how digital new media art influences the social adaptability of the older adult, with a focus on variations in their engagement with digital technologies and community activities.

Methods

The research employed interviews and observations of older adult participants from communities A and B. Data were collected on their smartphone usage, community engagement, and access to technological infrastructure. The study also assessed their interaction with digital new media across various domains, including interpersonal communication, information retrieval, entertainment, practical applications, and mobile payments.

Results

The study found significant differences in engagement with digital new media art among the older adult. Participants with prior computer experience were generally more skilled in using smartphones and more active in community events. In contrast, individuals in community B showed lower acceptance of digital new media art and no clear association with community participation. There was substantial variability in their use of digital media for information retrieval, entertainment, practical applications, and mobile payments. Some older adult individuals demonstrated proficiency with these technologies, while others were more reserved.

Discussion

The findings suggest that digital new media art can enhance community participation and social adaptability among older adults, particularly those with prior computer experience. However, disparities in digital media usage highlight the need for targeted interventions to improve digital health literacy and engagement across different community settings. The study underscores the importance of addressing these disparities to ensure that all older adults can benefit from digital advancements, thereby improving their overall well-being and health literacy.

Preparing the Younger Generation for an Aging Society: Strategies, Challenges, and Opportunities

The global demographic landscape is experiencing a monumental shift as populations age, driven by advances in healthcare and declining birth rates. This transition underscores the need to prepare the younger generation to navigate and contribute effectively to an aging society. This manuscript comprehensively reviews strategies to equip younger generations with the requisite knowledge, skills, and empathy to support an aging population. This study identifies critical challenges and opportunities in fostering intergenerational solidarity and understanding through an extensive analysis of existing literature and innovative educational programs. The review highlights the importance of early education, community engagement, and policy interventions in bridging the generational divide. Additionally, it explores the role of technology and digital media in facilitating awareness and empathy among young people. Key findings suggest that incorporating aging-related content into educational curricula, promoting volunteerism, and implementing supportive policies can significantly enhance the younger generation's readiness to support an aging society. The manuscript concludes with recommendations for future research and practical steps for educators, policymakers, and community leaders to foster a more inclusive and age-friendly environment. By preparing the younger generation today, we can build a more cohesive and supportive society for tomorrow.

Advocating for Older Adults in the Age of Social Media: Strategies to Achieve Peak Engagement on Twitter

Background

Over the last decade, many organizations dedicated to serving the needs and interests of older adults have turned to social media platforms, such as Twitter, subsequently rebranded X, to improve the visibility of age-related issues. However, notwithstanding their growing digital presence and participation, minimal attention has been paid to the use of social media among these advocacy groups. To achieve policy change, advocacy organizations must first be able to engage and mobilize audiences.

Objective

Our study aims to elucidate how different tweet features affect the time it takes for posts uploaded by age advocacy organizations to reach peak engagement.

Methods

We collated 204,905 tweets from 53 age advocacy organizations posted over a 12-year period. The engagement score of each tweet was calculated by combining well-established metrics, namely likes, retweets, quote tweets, and replies. We ran Cox models with tweet features as predictors and time-to-peak engagement as the outcome. "Peak engagement" (event) refers to engagement scores above the 75th percentile, and "time" refers to months taken to reach peak engagement per tweet.

Results

Approximately 1 in 2 tweets (n=103,068, 50.3%) had either no hashtags or just 1 hashtag. Around two-thirds (n=131,220, 64%) of the tweets included a URL. Visual information was highly underused, with most tweets not including GIFs (n=204,202, 99.7%), videos (n=199,800, 97.5%), or photos (n=143,844, 70.2%). Roughly half (n=101,470, 49.5%) of the tweets contained mentions and 9.3% (n=19,009) of tweets were replies. Only 4.5% (n=9285) of tweets were quote tweets. Most tweets were uploaded in the afternoon (n=86,004, 42%) and on a weekday (n=180,499, 88.1%). As hypothesized, features associated with peak engagement were the inclusion of visual elements like photos, which increased peak engagement by 3 times (P<.001), and the use of 3 or more hashtags (P<.001). Quote tweets increased engagement by 3 times (P<.001), as compared to regular tweets, controlling for account-level covariates. Tweets from organizations with a higher tweet volume were 40% less likely to reach peak engagement (P<.001).

Conclusions

Social media as a networked platform has the potential to reach users on a global scale and at an exponential speed. Having uncovered the features that are more likely to reach peak engagement on Twitter, our study serves as an invaluable resource for age advocacy organizations in their movement to create a more age-inclusive world.

Innovations for an Aging Society through the Lens of Patent Data

BACKGROUND AND OBJECTIVES

An aging population creates fertile ground for devising innovations for older adults. By using patents as a proxy for inventive activity, this study sets the stage for understanding the latest innovations being designed for the older population. Insights will pave the way for a better understanding of inventions that could render society more age-friendly on the innovation front.

RESEARCH DESIGN AND METHODS

To identify the latest innovations targeted at the older population, we collected all patents (N = 326) issued in 2021, specifically those issued between January 5th and December 28th. Upon removing irrelevant data, 120 patents were retained in the data set. Both inductive and deductive modes of reasoning informed our content analysis of the data.

RESULTS

Three themes surfaced. About half (49.2%) of the patents focused on "Preventive Health, Safety, and Independence" (Theme 1). About 38.3% pertained to "Anti-Aging" (Theme 2) and 12.5% were about the "Pathologization of Old Age" (Theme 3).

DISCUSSION AND IMPLICATIONS

This is the first study that evaluates the state of innovations for an aging population. While there are inventions aimed at optimizing the well-being of older adults, there are also those designed due to beliefs that see old age as a problem to solve. As the world experiences a demographic shift, it is imperative that collective ingenuity be harnessed to build a society conducive to all facets of the aging experience.

Portrayals of older adults in over 3000 films around the world

BACKGROUND

Presently, most film analyses related to older adults are peculiar to American cinema. However, film industries outside the United States are influential in their own right. As ageism is a pan-cultural phenomenon, it is important to explore filmic representations of older persons globally. This study is the first to offer a portrait of how filmic portrayals of older persons differ across regions.

METHODS

We leveraged a 200-million-word movie corpus comprising over 25,000 scripts from 88 countries in 11 regions. The movies span a period of nearly 90 years, from 1930 to 2018. We identified synonyms of "older adult(s)" and compiled the top descriptors that co-occurred most frequently with them. Seventeen thousand five hundred and eight descriptors were generated from 3384 movies. Using these descriptors, we calculated the valence of filmic portrayals of older adults on a scale of 1 (most negative) to 5 (most positive) in each region.

RESULTS

Positive representations of older adults in movies were lacking in all 11 regions. Four regions fell into the neutral zone and the remaining seven in the negative zone. Representations of older persons were the least negative in East Asia and South Asia, and most negative in Southeast Asia as well as the Middle East and North Africa (MENA). Our topic modeling revealed that older adults were portrayed as venerable in both South and East Asia. Meanwhile, older people were associated with death in MENA. The idea that society is ill-equipped to handle an aging population was hinted at in Southeast Asia.

CONCLUSIONS

As societies worldwide navigate a major demographic turning point, it is vital that filmmakers rethink portrayals of old age. In articulating the filmic narratives surrounding old age in different regions, our study lays the foundation to combat ageism on the big screen.

Videos about older adults on TikTok

Besides being one of the fastest growing platforms since entering the social media fray in 2016, TikTok is notably monopolized by teenagers, which makes it a veritable source of information not to be overlooked by gerontologists. Currently, most studies regarding age stereotypes on social media have examined content on Twitter and Facebook. Our study explores how older adults are portrayed on TikTok and the factors associated with these portrayals. We analyzed 673 videos with the hashtags #Boomer and/or #OkBoomer that received over 5.4 billion views and categorized them into nine topics. Five of these topics (e.g., 'Warmth/Coldness') were extracted from previous studies on age stereotypes. The remaining four topics were unique to our dataset (e.g., 'Wealth Gap'). The outcome variable was 'Negative Age Stereotypes' which was rated on a binary scale. One in two videos about older adults featured negative content. As hypothesized, videos containing negative age stereotypes were more likely to be about the 'Values and Beliefs of Older Adults' (7 times), 'Negative Encounters with Older Adults' (8 times) or 'Older Adults Antagonizing the Young' (13 times). Conversely, videos which portrayed older adults as 'Warm' were 43% less likely to contain negative stereotypes. As the phenomenon of an aging population fast unfolds, it is imperative that society relinquishes its tendency to stereotype individuals on the grounds of age. By examining the possible mechanisms driving negative stereotypes of older adults on TikTok, our study provides the basis upon which such stereotypes can be counteracted. In doing so, it paves the way both to improve the well-being of older persons and to foster intergenerational solidarity.

Information Cocoons on Short Video Platforms and Its Influence on Depression Among the Elderly: A Moderated Mediation Model

Background

As the elderly increasingly engage with new media, particularly short video platforms, concerns are arising about the formation of "information cocoons" that limit exposure to diverse perspectives. While the impact of these cocoons on society has been investigated, their effects on the mental well-being of the elderly remain understudied. Given the prevalence of depression among the elderly, it is crucial to understand the potential link between information cocoons and depression among older adults.

Methods

The study examined the relationships between information cocoons and depression, loneliness, and family emotional support among 400 Chinese elderly people. The statistical software package SPSS was used to establish a moderated mediation model between information cocoons and depression.

Results

Information cocoons directly predicted depression among the elderly participants. Family emotional support moderated the first half and the second half of the mediation process, whereby information cocoons affected the depression of the elderly through loneliness. Specifically, in the first half of the mediation process, when the level of information cocoons was lower, the role of family emotional support was more prominent. In the second half of the process, when the level of family emotional support was higher, such support played a more protective role in the impact of loneliness on depression.

Discussion

The findings of this study have practical implications for addressing depression among the elderly population. Understanding the influence of information cocoons on depression can inform interventions aimed at promoting diverse information access and reducing social isolation. These results will contribute to the development of targeted strategies to improve the mental well-being of older adults in the context of evolving media landscapes.