Ren G, Liu C, Chen Y. Motivation and guidance of college students' low-carbon behavior: evidence from Chinese colleges and universities.
Front Psychol 2024;
15:1375583. [PMID:
38984288 PMCID:
PMC11232552 DOI:
10.3389/fpsyg.2024.1375583]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/24/2024] [Accepted: 05/22/2024] [Indexed: 07/11/2024] Open
Abstract
In the context of the global implementation of the emission peak and carbon-neutral strategic goal, guiding residents' low-carbon behavior is of great significance for the realization of the dual carbon goal. However, existing studies have paid less attention to the low-carbon behavior of college students. Based on the theory of planned behavior, this paper constructs a theoretical model of influencing factors of college students' low-carbon behavior. Combined with 612 questionnaires from Chinese colleges and universities, this study uses a structural equation model and multi-group analysis method to explore the motivation of college students' low-carbon behavior and guiding education strategies. The results show that low-carbon attitude, subjective norms, low-carbon values, and perceived behavior control have significant positive effects on low low-carbon behavior intention of college students, and influence their low-carbon behavior through low-carbon behavior intention. Further research found that gender and growth environment (urban vs. rural) presented heterogeneity in different influence paths, and the perceived cost had a significant negative moderating effect during the transition from low-carbon intention to low-carbon behavior. These research findings provide a theoretical basis and policy inspiration for explaining and guiding the low-carbon behavior of college students.
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