Catcalls: exotic cats discriminate the voices of familiar caregivers

Background

The ability to differentiate familiar from unfamiliar humans has been considered a product of domestication or early experience. Few studies have focused on voice recognition in Felidae despite the fact that this family presents the rare opportunity to compare domesticated species to their wild counterparts and to examine the role of human rearing.

Methods

We tested whether non-domesticated Felidae species recognized familiar human voices by exposing them to audio playbacks of familiar and unfamiliar humans. In a pilot study, we presented seven cats of five species with playbacks of voices that varied in familiarity and use of the cats' names. In the main study, we presented 24 cats of 10 species with unfamiliar and then familiar voice playbacks using a habituation-dishabituation paradigm. We anticipated that human rearing and use of the cats' names would result in greater attention to the voices, as measured by the latency, intensity, and duration of responses regardless of subject sex and subfamily.

Results

Cats responded more quickly and with greater intensity (e.g., full versus partial head turn, both ears moved versus one ear twitching) to the most familiar voice in both studies. They also responded for longer durations to the familiar voice compared to the unfamiliar voices in the main study. Use of the cats' name and rearing history did not significantly impact responding. These findings suggest that close human contact rather than domestication is associated with the ability to discriminate between human voices and that less social species may have socio-cognitive abilities akin to those of more gregarious species. With cats of all species being commonly housed in human care, it is important to know that they differentiate familiar from unfamiliar human voices.

Exploring selected antecedents of consumer–brand identification

Purpose

The purpose of this paper is to examine how brand anthropomorphism (BA), consumer–brand engagement (CBE), consumer skepticism and brand prestige influence consumer–brand identification (CBI).

Design/methodology/approach

The proposed theoretical model is tested using structural equation modelling approach on the data gathered from 464 consumers.

Findings

The paper shows that being more engaged in consumer–brand interactions and perceiving a brand as more humanlike and prestigious increases consumer’s identification with product brands. On the other hand, consumer skepticism towards advertising only slightly decreases their identification. CBI is shown to have a strong positive influence on brand loyalty.

Research limitations/implications

The study restricts itself to those brands that consumers know well and are somehow close to them. It might prove worthwhile to replicate the study to broaden the inferences beyond the criteria used in this study.

Practical implications

To strengthen consumers’ identification with their brands, organisations should maintain a focus on interactions with their target consumers. Specifically, companies should expose their human-like character and engage consumers in company’s offerings. Also, companies should take care for keeping their competitive edge to be perceived as more prestigious than the competition.

Originality/value

While previous papers studying drivers of CBI focused mainly on brand associations that help satisfy one of consumer’s self-definitional need, this paper aims to define the drivers of CBI by examining the origins of consumer’s interactions with brands. The paper proposes CBE and BA as two vital antecedents of CBI.

The mind of the market: Lay beliefs about the economy as a willful, goal-oriented agent

We propose an extension to Boyer & Petersen's (B&P's) framework for folk-economic beliefs, suggesting that certain evolutionarily acquired cognitive inference systems can cause modern humans to perceive abstract systems such as the economy as willful, goal-oriented agents. Such an anthropomorphized view, we argue, can have meaningful effects on people's moral evaluations of these agents, as well as on their political and economic behavior.

Animals as Social Objects

Abstract. Nonhuman animals are typically excluded from the scope of social psychology. This article presents animals as social objects – targets of human social responses – overviewing the similarities and differences with human targets. The focus here is on perceiving animal species as social groups. Reflecting the two fundamental dimensions of humans’ social cognition – perceived warmth (benign or ill intent) and competence (high or low ability), proposed within the Stereotype Content Model ( Fiske, Cuddy, Glick, & Xu, 2002 ) – animal stereotypes are identified, together with associated prejudices and behavioral tendencies. In line with human intergroup threats, both realistic and symbolic threats associated with animals are reviewed. As a whole, animals appear to be social perception targets within the human sphere of influence and a valid topic for research.

Life-History Strategy, Food Choice, and Caloric Consumption

Do people’s perceptions that they live in a harsh environment influence their food choices? Drawing on life-history theory, we propose that cues indicating that the current environment is harsh (e.g., news about an economic crisis, the sight of people facing adversity in life) lead people to perceive that resources in the world are scarce. As a consequence, people seek and consume more filling and high-calorie foods, which they believe will sustain them for longer periods of time. Although perceptions of harshness can promote unhealthy eating, we show how this effect can be attenuated and redirected to promote healthier food choices.

ANIMAL ANALOGIES IN FIRST IMPRESSIONS OF FACES

Analogies between humans and animals based on facial resemblance have a long history. We report evidence for reverse anthropomorphism and the extension of facial stereotypes to lions, foxes, and dogs. In the stereotype extension, more positive traits were attributed to animals judged more attractive than con-specifics; more childlike traits were attributed to those judged more babyfaced. In the reverse anthropomorphism, human faces with more resemblance to lions, ascertained by connectionist modeling of facial metrics, were judged more dominant, cold, and shrewd, controlling attractiveness, babyfaceness, and sex. Faces with more resemblance to Labradors were judged warmer and less shrewd. Resemblance to foxes did not predict impressions. Results for lions and dogs were consistent with trait impressions of these animals and support the species overgeneralization hypothesis that evolutionarily adaptive reactions to particular animals are overgeneralized, with people perceived to have traits associated with animals their faces resemble. Other possible explanations are discussed.