Saliency at first sight: instant identity referential advantage toward a newly met partner

Neutral information enjoys beneficial processing when it is associated with self and significant others, but less is known about how the identity referential advantage is constructed in the initial stages of a relationship. We offer a novel solution by asking if a newly met stranger could provide a processing advantage in a shape-identity matching task where shapes were associated with the names of different identities. Each participant was paired with a newly met partner in a joint shape-identity matching task in which three shapes were associated with the names of the participant or his/her best friend, the partner, and a stranger, respectively. The participants judged whether or not the shape and name correctly matched.

Intriguingly, the trials related to a newly met partner exhibited instant referential saliency, which was more accurate and faster than that related to the stranger’s name (baseline) when the partner was physically present (experiments 1, 2, 4, 5), but not when the partner was absent (experiment 3). Self-advantage, however, was robust and lasting. The precursor of physical presence when forming referential saliency toward a stranger and its distinct temporal dynamics imply a novel referential benefit unendowed with familiarity, which is qualitatively different from the well-documented self/friend-advantage effect.

Self-prioritization of fully unfamiliar stimuli

Recently, Sui and colleagues introduced an experimental task to investigate prioritization of arbitrary stimuli associated with the self. They demonstrated that after being told to associate three identities (self, friend, stranger) with three arbitrary stimuli (geometrical shapes), participants were faster in a perceptual matching task to recognise matching pairs of self-associated shape with self-label, than respective friend or stranger-related pairings. They interpreted this as evidence that a brief self-association is sufficient to facilitate processing of previously neutral stimuli. However, in the matching trials of the self-prioritization task, participants are processing not only self-associated arbitrary stimuli but also familiar verbal labels with an established meaning. Therefore, the self-advantage may be caused by familiarity of the labels, rather than self-association of the shapes. To test whether self-prioritization can be elicited in a task employing exclusively neutral stimuli, we asked participants to associate avatar faces with three identities (self, name of best friend, and stranger) and replaced labels with unfamiliar abstract symbols that were associated to the words (you, friend, stranger) before the actual experiment started. The results presented the usual pattern of self-prioritization showing that this effect does not critically depend on the presence of familiar labels and that it can be elicited in the absence of any familiar stimuli.

Is Your Color My Color? Dividing the Labor of the Stroop Task Between Co-actors

Performing a task with other actors involves two opposing forces, division of labor between co-acting individuals and integration of divided parts of the task into a shared mental representation (co-representation). Previous studies have focused primarily on the integration of task representations and limited attention has paid to the division of labor. The present study devised a test of the integration and the division in a joint task setting. A joint version of the Stroop task was developed, in which pairs of actors were assigned different sets of target colors. If the actors integrate their co-actor’s task, the colors assigned to their co-actor should be represented as if they were the actor’s own target colors; the Stroop effect should be as large when distractor color words denote their co-actor’s target colors as when these words denote the actor’s own target colors. If the actors divide the labor of the Stroop task, the colors assigned to their partner should be represented as non-target colors; the Stroop effect should be smaller when the distractor color words denote the co-actor’s target colors than when these words denote the actor’s own target colors. The results of response time did not provide clear support for either position, while those of response accuracy supported the division of labor. Possible cognitive mechanisms that support the division of labor and the integration of task representation are discussed.

Action recognition is sensitive to the identity of the actor

Recognizing who is carrying out an action is essential for successful human interaction. The cognitive mechanisms underlying this ability are little understood and have been subject of discussions in embodied approaches to action recognition. Here we examine one solution, that visual action recognition processes are at least partly sensitive to the actor's identity. We investigated the dependency between identity information and action related processes by testing the sensitivity of neural action recognition processes to clothing and facial identity information with a behavioral adaptation paradigm. Our results show that action adaptation effects are in fact modulated by both clothing information and the actor's facial identity. The finding demonstrates that neural processes underlying action recognition are sensitive to identity information (including facial identity) and thereby not exclusively tuned to actions. We suggest that such response properties are useful to help humans in knowing who carried out an action.