Good Me Bad Me: Prioritization of the Good-Self During Perceptual Decision-Making

An EPR study of the cognitive processes underlying the impact of self-relevant information on emotional word processing

Using the event-related potentials (ERPs) technique, this study successively presented names (in either a supra- or subthreshold manner) and emotional words to examine how self-relevant cue (self-name) affects emotional word processing in word class judgment task (to determine whether an emotional word is a noun or adjective) and valence judgment task (to determine whether an emotional word is positive or negative). At the suprathreshold condition, self-relevant positive words elicited a more significant Early posterior negativity (EPN) than negative words only in the valence judgment task. In contrast, at the subthreshold condition, self-relevant negative words elicited an enhanced Late positive potential (LPP) than positive words only in the word class judgment task. These results indicate that self-relevant cue affects emotional word processing at both suprathreshold and subthreshold conditions; nevertheless, the effect manifests as self-positive bias at the suprathreshold condition and self-negative bias at the subthreshold condition. The experimental task modulates these dynamics.

Accentuate the positive: Evidence that context dependent self-reference drives self-bias

There is abundant evidence of a self-bias in cognition, with prioritised processing of information that is self-relevant. There is also abundant evidence of a positivity-bias in cognition, with prioritised processing of information that is positively valenced (e.g., positive emotional expressions, rewards). While the effects of self-bias and positivity-bias have been well documented in isolation, they have seldom been examined in parallel, so it is unclear whether one or other of these stimulus classes is prioritised or whether they interact. Addressing this gap, the current research aimed to establish the relative primacy of self-bias and positivity-bias using a classification task that paired self-relevant information with emotional expressions (i.e., Expt. 1) or reward information (i.e., Expt. 2). When the self was paired with relatively more positive information (i.e., smiling faces or high reward) we found evidence of a self-bias but no evidence of a positivity-bias. Whereas when the self was paired with relatively less positive information (i.e., neutral faces or low reward) we found evidence of a positivity-bias but no evidence of a self-bias. These results suggest the relative primacy of prioritised processing is flexible, context dependent and might be caused by a drive towards self-enhancement and the self-positivity bias.

The relationship between self, value-based reward, and emotion prioritisation effects

People show systematic biases in perception, memory, attention, and decision-making to prioritise information related to self, reward, and positive emotion. A long-standing set of experimental findings points towards putative common properties of these effects. However, the relationship between them remains largely unknown. Here, we addressed this question by assessing and linking these prioritisation effects generated by a common associative matching procedure in three experiments. Self, reward, and positive emotion prioritisation effects were assessed using cluster and shift function analyses to explore and test associations between these effects across individuals. Cluster analysis revealed two distinct patterns of the relationship between the biases. Individuals with faster responses showed a smaller reward and linear positive association between reward and emotion biases. Individuals with slower responses demonstrated a large reward and no association between reward and emotion biases. No evidence of the relationship between self and value-based reward or positive emotion prioritisation effects was found among the clusters. A shift function indicated a partial dominance of high-reward over low-reward distributions at later processing stages in participants with slower but not faster responses. Full stochastic dominance of self-relevance over others and positive over neutral emotion was pertinent to each subgroup of participants. Our findings suggest the independent origin of the self-prioritisation effect. In contrast, commonalities in cognitive mechanisms supporting value-based reward and positive emotion processing are subject to individual differences. These findings add important evidence to a steadily growing research base about the relationship between basic behavioural drivers.

Revisiting the color-motion asynchrony

Color-motion asynchrony (CMA) refers to an illusion in which we perceive a change in color earlier than a change in motion direction when the two changes occur simultaneously. This phenomenon may indicate that color is processed earlier than motion in the visual system. However, the very existence of CMA is under question owing to contradictory findings and methodological deficits in previous studies. Here, we used both the motion and color correspondence tasks (experiment 1) and the temporal order judgment (TOJ) task (experiment 2) to re-examine CMA. Colored dots moved in one direction and changed their color/direction at some time, whereas the relative timing between color and direction changes varied across trials. In the correspondence task, participants reported which direction/color of dots with a particular color/direction lasted longer, the one before or after the change? In the TOJ task, participants reported whether the change in color or the change in motion direction occurred earlier. Results indicated that participants perceived the change in color earlier than the change in motion direction in either the motion or color correspondence task, with a stronger asynchrony in the former. In the TOJ task, although participants showed no difference in psychophysical measures, they responded faster when the change in color occurred before (versus after) the change in direction. Drift-diffusion modeling (DDM) revealed a lower decision threshold when the change in color occurred before (versus after) the change in direction, indicating less cautiousness was excised in judgment when the color changed earlier. These results confirmed the veracity of CMA in different tasks and point to the viability of analyzing response times in traditional psychophysical studies.

Self-prioritization with unisensory and multisensory stimuli in a matching task

A shape-label matching task is commonly used to examine the self-advantage in motor reaction-time responses (the Self-Prioritization Effect; SPE). In the present study, auditory labels were introduced, and, for the first time, responses to unisensory auditory, unisensory visual, and multisensory object-label stimuli were compared across block-type (i.e., trials blocked by sensory modality type, and intermixed trials of unisensory and multisensory stimuli). Auditory stimulus intensity was presented at either 50 dB (Group 1) or 70 dB (Group 2). The participants in Group 2 also completed a multisensory detection task, making simple speeded motor responses to the shape and sound stimuli and their multisensory combinations. In the matching task, the SPE was diminished in intermixed trials, and in responses to the unisensory auditory stimuli as compared with the multisensory (visual shape+auditory label) stimuli. In contrast, the SPE did not differ in responses to the unisensory visual and multisensory (auditory object+visual label) stimuli. The matching task was associated with multisensory ‘costs’ rather than gains, but response times to self- versus stranger-associated stimuli were differentially affected by the type of multisensory stimulus (auditory object+visual label or visual shape+auditory label). The SPE was thus modulated both by block-type and the combination of object and label stimulus modalities. There was no SPE in the detection task. Taken together, these findings suggest that the SPE with unisensory and multisensory stimuli is modulated by both stimulus- and task-related parameters within the matching task. The SPE does not transfer to a significant motor speed gain when the self-associations are not task-relevant.

Perceiving the Self and Emotions with an Anxious Mind: Evidence from an Implicit Perceptual Task

Anxiety disorders cause mental distress and low wellbeing in many people worldwide. Theories of anxiety describe negative worldviews and self-views as maintaining factors of the disorders. Recent research in social cognition has found a link between depression and altered perceptual biases to emotions, but the same research on anxiety is still missing. In this study, we measured perceptual biases to emotional and self-related stimuli in sub-clinically anxious participants and healthy controls using a self-emotional shape-label matching task. Results demonstrate that anxious participants had a diminished perceptual self-bias compared with healthy controls. Furthermore, the severity of anxiety was related to an emotional bias towards valanced other-related stimuli. The findings confirm the hypothesis that anxious individuals display an altered self-prioritisation effect in comparison with healthy individuals and that anxiety severity is linked to altered responses to emotionally valanced others. These findings have potential implications for early diagnosis and treatment of anxiety disorders.

A pre-existing self-referential anchor is not necessary for self-prioritisation

Self-prioritisation effect (SPE) has consistently occurred in perceptual matching tasks in which neutral stimuli are paired with familiar labels representing different identities (e.g., triangle-Self, square-Friend). Participants are faster and more accurate at judging self-related shape-label pairings than the pairings associated with others. Much evidence has suggested that the SPE is driven by the self acting as an integrative hub that enhances stimulus processing (e.g., triangle). However, there is a growing debate as to whether the SPE is genuine or determined by the labels (e.g., 'me', 'you') being pre-existing self-referential anchor points. We investigated this in an adapted perceptual matching task in which participants were instructed to associate arbitrary stimulus pairs (visual features: shape and colour) with different people and then immediately carried out a colour-shape matching task. The results showed the standard pattern of the SPE in this perceptual matching task without familiar labels, indicating that the effect is not critically dependent on familiar labels. Further analysis revealed that the SPE emerged only when the complete shape-colour pairing was presented rather than individual elements (self-shape or self-colour). The theoretical implications of these findings are considered.

More or less of me and you: self-relevance augments the effects of item probability on stimulus prioritization

Self-relevance exerts a powerful influence on information processing. Compared to material associated with other people, personally meaningful stimuli are prioritized during decision-making. Further exploring the character of this effect, here we considered the extent to which stimulus enhancement is impacted by the frequency of self-relevant versus friend-relevant material. In a matching task, participants reported whether shape-label stimulus pairs corresponded to previously learned associations (e.g., triangle = self, square = friend). Crucially however, before the task commenced, stimulus-based expectancies were provided indicating the probability with which both self- and friend-related shapes would be encountered. The results revealed that task performance was impacted by the frequency of stimulus presentation in combination with the personal relevance of the items. When self- and friend-related shapes appeared with equal frequencies, a self-prioritization effect emerged (Expt. 1). Additionally, in both confirmatory (Expt. 2) and dis-confirmatory (Expt. 3) task contexts, stimuli that were encountered frequently (vs. infrequently) were prioritized, an effect that was most pronounced for self-relevant (vs. friend-relevant) items. Further computational analyses indicated that, in each of the reported experiments, differences in performance were underpinned by variation in the rate of information uptake, with evidence extracted more rapidly from self-relevant compared to friend-relevant stimuli. These findings advance our understanding of the emergence and origin of stimulus-prioritization effects during decisional processing.

The Self-Prioritization Effect: Self-referential processing in movement highlights modulation at multiple stages

A wealth of recent research supports the validity of the Self-Prioritization Effect (SPE)—the performance advantage for responses to self-associated as compared with other-person-associated stimuli in a shape–label matching task. However, inconsistent findings have been reported regarding the particular stage(s) of information processing that are influenced. In one account, self-prioritization modulates multiple stages of processing, whereas according to a competing account, self-prioritization is driven solely by a modulation in central-stage information-processing. To decide between these two possibilities, the present study tested whether the self-advantage in arm movements previously reported could reflect a response bias using visual feedback (Experiment 1), or approach motivation processes (Experiments 1 and 2). In Experiment 1, visual feedback was occluded in a ballistic movement-time variant of the matching task, whereas in Experiment 2, task responses were directed away from the stimuli and the participant’s body. The advantage for self in arm-movement responses emerged in both experiments. The findings indicate that the self-advantage in arm-movement responses does not depend on the use of visual feedback or on a self/stimuli-directed response. They further indicate that self-relevance can modulate movement responses (predominantly) using proprioceptive, kinaesthetic, and tactile information. These findings support the view that self-relevance modulates arm-movement responses, countering the suggestion that self-prioritization only influences central-stage processes, and consistent with a multiple-stage influence instead.

Immediate self-information is prioritized over expanded self-information across temporal, social, spatial, and probability domains

People construct self-representation beyond the experiential self and the self-concept can expand to interpersonal as well as intrapersonal dimensions. The cognitive ability to project oneself onto expanded selves in different time points and places plays a crucial role in planning and decision-making situations. However, no research to date has shown evidence explaining the early mechanism of how processing the experiential self-information differs from processing the expanded self-information across temporal, social, spatial, and probability domains. We report novel effects showing a systematic information prioritization toward the experiential selves (i.e., the self that is now, here, and with highest certainty) compared to the expanded selves (i.e., the self that is in the future, at a distant location, and with lower certainty; Experiments 1a, 2, and 3). Implicit prioritization biases lasted over time (Experiment 1b; i.e., 4 months) indicating a trait-like more than a state-like measure of individual differences. Different biases, however, did not consistently correlate with each other (Experiments 1a to 3) suggesting separate underlying mechanisms. We discuss potential links to the basic structure of self-representation and individual differences for implications.

Self-Positivity or Self-Negativity as a Function of the Medial Prefrontal Cortex

Self and emotions are key motivational factors of a person strivings for health and well-being. Understanding neural mechanisms supporting the relationship between these factors bear far-reaching implications for mental health disorders. Recent work indicates a substantial overlap between self-relevant and emotion information processing and has proposed the medial prefrontal cortex (MPFC) as one shared neural signature. However, the precise cognitive and neural mechanisms represented by the MPFC in investigations of self- and emotion-related processing are largely unknown. Here we examined whether the neural underpinnings of self-related processing in the MPFC link to positive or negative emotions. We collected fMRI data to test the distinct and shared neural circuits of self- and emotion-related processing while participants performed personal (self, friend, or stranger) and emotion (happy, sad, or neutral) associative matching tasks. By exploiting tight control over the factors that determine the effects of self-relevance and emotions (positive: Happy vs. neutral; negative: Sad vs. neutral), our univariate analysis revealed that the ventral part of the MPFC (vmPFC), which has established involvement in self-prioritisation effects, was not recruited in the negative emotion prioritisation effect. In contrast, there were no differences in brain activity between the effects of positive emotion- and self-prioritisation. These results were replicated by both region of interest (ROI)-based analysis in the vmPFC and the seed- to voxel functional connectivity analysis between the MPFC and the rest of the brain. The results suggest that the prioritisation effects for self and positive emotions are tightly linked together, and the MPFC plays a large role in discriminating between positive and negative emotions in relation to self-relevance.

Affective compatibility with the self modulates the self-prioritisation effect

The "self" shapes the way in which we process the world around us. It makes sense then, that self-related information is reliably prioritised over non self-related information in cognition. How might other factors such as self-compatibility shape the way self-relevant information is prioritised? The present work asks whether affective consistency between the self and arbitrarily self-associated stimuli influences the degree to which self-prioritisation can be observed. To this end, participants were asked to associate themselves with either a positive or a negative concept and to then indicate if a given stimulus (Experiment 1: Emotional faces; Experiment 2: Luminance cues) and an identity label matched. If affective consistency is key to self-prioritisation, negative constructs should dampen self-prioritisation and positive constructs should boost self-prioritisation because the self is universally construed as positive. Indeed, the results of the two experiments indicate that participants who made the negative association had more difficulty confirming whether the stimulus and the label matched than those who made the positive association. The implications of this finding are discussed in terms of "self" theories that span various levels of information processing. The data reveal that self-referential information processing goes beyond a default elevation of priority to the self.

Self-relevance enhances evidence gathering during decision-making

Despite repeated demonstrations that self-relevant material is prioritized during stimulus appraisal, a number of unresolved issues remain. In particular, it is unclear if self-relevance facilitates task performance when stimuli are encountered under challenging processing conditions. To explore this issue, using a backward masking procedure, here participants were required to report if briefly presented objects (pencils and pens) had previously been assigned to the self or a best friend (i.e., object-ownership task). The results yielded a standard self-ownership effect, such that responses were faster and more accurate to self-owned (vs. friend-owned) objects. In addition, a drift diffusion model analysis indicated that this effect was underpinned by a stimulus bias. Specifically, evidence was accumulated more rapidly from self-owned compared to friend-owned stimuli. These findings further elucidate the extent and origin of self-prioritization during decisional processing.