An experimental analysis of electricity conservation procedures

A Community-Based Gasoline Conservation Project

Two previous studies obtained 20% driving reductions with college students. However, college students are easier to work with than a representative community population because of their common location and lower exposure to environmental contingencies (e.g., job, family). This study found that a community-based project was feasible in terms of recruiting participants, their cooperativeness in reporting mileage, and the 15% average reduction in miles driven. Drivers in an experimental group were paid for individual and team driving reductions relative to baseline and to matched control group drivers who were simply asked to reduce and who were paid an amount approximating the experimental group. This study raised possibilities as well as problems for future community-based studies. For example, given the cooperativeness of some persons and increasing gasoline prices, will small monetary incentives become practical? Problems remain in detecting artifactual effects due to changes in life events, holidays, weather, and finding ways around the rules. Solutions may require deviation from standard behavior-analytic methodology (e.g., control groups, discussing driving habits with participants).

Do as I say, not as I do

The degree of agreement between responses to attitude questionnaires and responses in situations in which the content of the questionnaires is relevant is examined for the study of attitudes in general and for the study of environmental attitudes in particular. The observed low positive correlations of attitude and behaviour suggest that the notion that it is first necessary to change attitudes before one can change behaviour must be reevaluated. A review of the recent say-do correspondence literature is followed by a comparison of attitude-behaviour studies with say-do correspondence studies. A more empirical approach is urged for the future of environmental research which offers a unique arena for the study of attitude-behaviour congruence.

The personal life of the behavior analyst

The human species faces crises of critical proportions. Excessive population, global warming, and the anticipated descent from peak fossil-fuel extraction promise to change our future in far-reaching ways. Operant conditioning prepares the individual for a world similar to the selecting past, but our world is changing more rapidly than our adaptation. As individuals, we cannot make substantial changes in the world at large because we do not control enough reinforcers, but we can turn to the sources of our personal behavior and manipulate them. We will need help. Better organized social networks and the self-management techniques they support can promote immediate changes in consumption at home, work, and moving about in our personal worlds. Surprisingly, consuming less can lead to more satisfying and happier lives, but a better understanding of reinforcement contingencies is necessary. We can recover the strengthening effects of personal daily accomplishments that are eroded when conditioned generalized reinforcers intervene. When we get our own personal lives in order we can reduce our carbon footprints, restore the connections between our behavior and its strengthening effects, and become models worthy of imitation.

Effects of informational prompts on energy conservation in college classrooms

A multiple-baseline design was used with two target classroom groups (n = 28 and 27) in a study to reduce electrical energy waste in college classrooms. A dittoed letter, signed by a faculty member, was sent to each professor in the prompt condition. In the letter the professor was informed that he or she taught prior to an unscheduled period and was asked to turn off lights following the class. The results showed that after the prompt, the percentage of rooms with lights turned off increased by 13% and 6% in each target group. A further analysis of the 10 classrooms that had the lowest baseline rates of turning lights off indicated a 30% increase after the prompt. This study indicates that a minimum prompt procedure was effective in reducing electrical energy waste. The further significance of these results are also discussed.

Reduction of residential consumption of electricity through simple monthly feedback

Feedback has been widely used in efforts to control the consumption of electricity. Previous efforts, however, have used forms of feedback that seem economically impractical. The present study examined the effects of a feasible program of monthly feedback. Forty matched nonvolunteer participants were randomly divided into two groups: a no-contact control group and a monthly feedback group. In an A-B-A design, the data showed a clear decrease in electricity consumption for the feedback group during the feedback phase. The effect was maintained during a 4-mo intervention period. Withdrawal of the feedback was associated with a return to higher levels of electricity consumption.

A company-based lottery to reduce the personal driving of employees

A company-based lottery was used to reduce the number of nonessential miles employees drove their personal cars each day and thereby save gasoline. Employees were divided into an experimental and a contrast group. The experimental design involved two conditions: (a) a baseline in which no consequences were attached to driving behavior, and (b) a month-long lottery in which the experimentals were rewarded for decreasing their percentage of average miles driven per day relative to their initial baseline average. The experimentals received an ABA order of conditions while the contrast group remained in baseline. The lottery condition consisted of four weekly lotteries and one grand drawing held at the end of the month. During the lottery condition, the experimentals reduced their average daily mileage by 11.6% relative to their initial baseline (7.85 miles per employee per day) while the contrast employees increased their average mileage by 21.2%. Both groups exceeded their initial baseline averages in the return to baseline. The study was almost cost-effective because the experimentals' gas savings ($75) was within $4 of the cost of motivating them to reduce their mileage ($79).

Some promising dimensions for behavioral community technology

In recent years, the search for effective and replicable approaches to planned change in communities has escalated. Applied behavior analysts have participated in these efforts to remedy existing community problems and to increase the capacities of community residents to meet their goals. Examples of behavioral technologies for community settings are described and their advantages are noted. Criteria for more contextually appropriate community technologies are suggested and strategies for developing behavioral methods according to these criteria are described. This paper outlines some promising dimensions for behavioral community technology and discusses several possible limitations to a behavioral approach to addressing societal problems.

Effects of self-monitoring and feedback on residential electricity consumption

Prior research has indicated that frequent feedback could reduce residential electricity consumption by 10% to 15%. However, because feedback was primarily given in written form, this procedure might not be practical. The present study evaluated a potentially more practical feedback procedure during peak-use periods with high electricity consuming households. The study was conducted during the winter in an upper-middle class neighborhood of almost identical, all-electric townhouses (N = 71) that averaged about 170 KWH per day per household for a monthly bill of over $200. Twelve households received daily written feedback. Sixteen households (self-monitoring) were taught to read their outdoor electricity meter and to record KWH used every day. A comparison group was composed of 14 households that had volunteered to participate and 29 others that had only given permission to have their meters read. During a 1-month period that the procedures were in effect, the feedback group reduced consumption by 13% and the self-monitoring group by about 7%. These reductions, relative to the comparison group, were maintained during an early spring 1-month follow-up period and, to a lesser extent, during a 6-week warm spring period. Self-monitoring participants were highly reliable and persistent meter readers. Reductions in electricity use were reported by households to be largely attributable to lowering of the heat thermostat, and large monetary and KWH savings were found. Techniques to make self-monitoring cost-effective important components of the self-monitoring procedure, methods to apply self-monitoring more broadly, and plans to combine behavioral procedures with physical technology are discussed.