Emotions and Resilience in Saudi Women’s Digital Entrepreneurship during the COVID-19 Pandemic

The adoption of the United Nations Sustainable Development Goal 5 on gender equality and the growth in the number of women entrepreneurs in the MENA region is likely to change the rules of the game. A growing body of research is addressing this and the factors pertaining to this growth, including digital entrepreneurship. However, little remains known about the growth and resilience of women-owned digital microbusinesses during adverse social and economic disruptions, such as the COVID-19 pandemic, in Saudi Arabia. Hence, this study explores the impact of emotions on the resilience of women entrepreneurs in “Saudi Arabia in transformation”, to explore the impact this has on shaping the digital entrepreneurship journeys of women entrepreneurs. A qualitative longitudinal approach was utilized to capture the processual nature of entrepreneurship during crises, and the broaden-and-build theory offered the theoretical framing for the study. Of the eight women-owned digital microbusinesses participating in this study, six survived the COVID-19 pandemic. The findings show that digital entrepreneurship contributed to sustaining microbusinesses during adversity, and entrepreneurs motivated by passion are also infused with positive emotions and positive thoughts and actions, empowering their resilience, despite the adversity.

Knowledge management to foster the entrepreneurship activity: case for Saudi Arabia

It is becoming a topic of increasing significance on a global scale to encourage students in educational institutions of higher learning to behave in an entrepreneurial manner. It is especially true in the countries that make up the Middle East/North Africa (MENA) region, where there is a greater pressing need to cultivate and develop college students into business owners who can financially support themselves through their own businesses. Since only several studies considered the impact of education on aspiring business owners in fast-developing countries like Saudi Arabia, this study helps fill a gap in the existing body of academic research. The primary objective of this research is to evaluate the impact that participation in educational programs about entrepreneurship has on the possibility that college students will be engaged in entrepreneurial activities in the future. It is significant to give education’s central role in cultivating and encouraging entrepreneurship. This investigation utilized the theory of planned behaviour as its primary framework. A convenience sample was used to collect responses to a questionnaire that was administered online. The recruitment process resulted in the participation of a total of 250 individuals who had previously attended institutions in Saudi Arabia and engaged in entrepreneurship education. The findings indicated that an individual’s attitude toward entrepreneurship and their assessment of their level of behavioural control (perceived entrepreneurship abilities) significantly impact an individual’s intention to participate in entrepreneurial activity. On the other hand, subjective norms do not significantly impact the intention to engage in entrepreneurial activity. The most noteworthy finding is that the extent to which students aspire to launch their own businesses is significantly influenced by entrepreneurship education. An explanation of the study’s limitations and some suggestions for more research were presented and discussed further. The study is limited to participation in entrepreneurship education. However, additional research investigating both the quality and quantity of education is also advised.