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Tonkikh O, Young HM, Bell JF, Famula J, Whitney R, Mongoven J, Kelly K. The Implementation Outcomes and Population Impact of a Statewide IT Deployment for Family Caregivers: Mixed Methods Study. JMIR Aging 2024; 7:e63355. [PMID: 39657176 DOI: 10.2196/63355] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/17/2024] [Revised: 08/29/2024] [Accepted: 10/16/2024] [Indexed: 12/17/2024] Open
Abstract
BACKGROUND In 2022, the US Department of Health and Human Services released the first National Strategy to Support Family Caregivers, identifying actions for both government and the private sector. One of the major goals is to expand data, research, and evidence-based practices to support family caregivers. While IT tools are widely deployed in health care settings, they are rarely available at scale in community agencies. In 2019, the state of California recognized the importance of a statewide database and a platform to serve caregivers remotely by enhancing existing service supports and investing in a web-based platform, CareNav. Implementation commenced in early 2020 across all 11 California Caregiver Resource Centers. OBJECTIVE This paper describes the implementation strategies and outcomes of the statewide implementation of CareNav, a web-based platform to support family caregivers. METHODS The Consolidated Framework for Implementation Research (CFIR), including a recent addendum, guided this mixed methods evaluation. Two major approaches were used to evaluate the implementation process: in-depth qualitative interviews with key informants (n=82) and surveys of staff members (n=112) and caregivers (n=2229). We analyzed the interview transcripts using qualitative descriptive methods; subsequently, we identified subthemes and relationships among the ideas, mapping the findings to the CFIR addendum. For the surveys, we used descriptive statistics. RESULTS We present our findings about implementation strategies, implementation outcomes (ie, adoption, fidelity, and sustainment), and the impact on population health (organizational effectiveness and equity, as well as caregiver satisfaction, health, and well-being). The platform was fully adopted within 18 months, and the system is advancing toward sustainment through statewide collaboration. The deployment has augmented organizational effectiveness and quality, enhanced equity, and improved caregiver health and well-being. CONCLUSIONS This study provides a use case for technological implementation across a multisite system with diverse community-based agencies. Future research can expand the understanding of the barriers and facilitators to achieving relevant outcomes and population impact.
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Affiliation(s)
- Orly Tonkikh
- Cheryl Spencer Department of Nursing, University of Haifa, Haifa, Israel
| | - Heather M Young
- Betty Irene Moore School of Nursing, University of California Davis, Sacramento, CA, United States
| | - Janice F Bell
- Betty Irene Moore School of Nursing, University of California Davis, Sacramento, CA, United States
| | - Jessica Famula
- Betty Irene Moore School of Nursing, University of California Davis, Sacramento, CA, United States
| | - Robin Whitney
- Valley Foundation School of Nursing, San Jose State University, San Jose, CA, United States
| | - Jennifer Mongoven
- Betty Irene Moore School of Nursing, University of California Davis, Sacramento, CA, United States
| | - Kathleen Kelly
- Family Caregiver Alliance, San Franciscio, CA, United States
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Van Houtven CH, Decosimo K, Drake C, Bruening R, Sperber NR, Dadolf J, Tucker M, Coffman CJ, Grubber JM, Stechuchak KM, Kota S, Christensen L, Colón‐Emeric C, Jackson GL, Franzosa E, Zullig LL, Allen KD, Hastings SN, Wang V. Implementation outcomes from a multi-site stepped wedge cluster randomized family caregiver skills training trial. Health Serv Res 2024; 59:e14361. [PMID: 39118405 PMCID: PMC11622292 DOI: 10.1111/1475-6773.14361] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 08/10/2024] Open
Abstract
OBJECTIVE To assess whether a team collaboration strategy (CONNECT) improves implementation outcomes of a family caregiver skills training program (iHI-FIVES). DATA SOURCES AND STUDY SETTING iHI-FIVES was delivered to caregivers at eight Veterans Affairs (VA) medical centers. Data sources were electronic health records, staff surveys, and interviews. STUDY DESIGN In a stepped wedge cluster randomized trial, sites were randomized to a 6-month time interval start date for iHI-FIVES launch. Sites were then randomized 1:1 to either (i) CONNECT, a team collaboration training strategy plus Replicating Effective Programs (REP), brief technical support training for staff, or (ii) REP only (non-CONNECT arm). Implementation outcomes included reach (proportion of eligible caregivers enrolled) and fidelity (proportion of expected trainings delivered). Staff interviews and surveys assessed team function including communication, implementation experience, and their relation to CONNECT and iHI-FIVES implementation outcomes. DATA COLLECTION/EXTRACTION METHODS The sample for assessing implementation outcomes included 571 Veterans referred to VA home- and community-based services and their family caregivers eligible for iHI-FIVES. Prior to iHI-FIVES launch, staff completed 65 surveys and 62 interviews. After the start of iHI-FIVES, staff completed 52 surveys and 38 interviews. Mixed methods evaluated reach and fidelity by arm. PRINCIPAL FINDINGS Fidelity was high overall with 88% of expected iHI-FIVES trainings delivered, and higher among REP only (non-CONNECT) compared with CONNECT sites (95% vs. 80%). Reach was 18% (average proportion of reach across eight sites) and higher among non-CONNECT compared with CONNECT sites (22% vs. 14%). Qualitative interviews revealed strong leadership support at high-reach sites. CONNECT did not influence self-reported team function. CONCLUSIONS A team collaboration strategy (CONNECT), added to REP, required more resources to implement iHI-FIVES than REP only and did not substantially enhance reach or fidelity. Leadership support was a key condition of implementation success and may be an important factor for improving iHI-FIVES reach with national expansion.
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Affiliation(s)
- Courtney Harold Van Houtven
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Department of Population Health SciencesDuke University School of MedicineDurhamNorth CarolinaUSA
- Margolis Institute for Health PolicyDuke UniversityDurhamNorth CarolinaUSA
| | - Kasey Decosimo
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
| | - Connor Drake
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Department of Population Health SciencesDuke University School of MedicineDurhamNorth CarolinaUSA
| | - Rebecca Bruening
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
| | - Nina R. Sperber
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Department of Population Health SciencesDuke University School of MedicineDurhamNorth CarolinaUSA
| | - Joshua Dadolf
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
| | - Matthew Tucker
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
| | - Cynthia J. Coffman
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Department of Biostatistics and BioinformaticsDuke University School of MedicineDurhamNorth CarolinaUSA
| | - Janet M. Grubber
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- VA Boston Healthcare SystemCooperative Studies Program Coordinating CenterBostonMassachusettsUSA
| | - Karen M. Stechuchak
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
| | - Swetha Kota
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
| | | | - Cathleen Colón‐Emeric
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Geriatric Research, Education, and Clinical CenterDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Center for the Study of Aging and Human DevelopmentDuke University School of MedicineDurhamNorth CarolinaUSA
- Division of Geriatrics, Department of MedicineDuke University School of MedicineDurhamNorth CarolinaUSA
| | - George L. Jackson
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Peter O'Donnell Jr. School of Public HealthUniversity of Texas Southwestern Medical CenterDallasTexasUSA
| | - Emily Franzosa
- Geriatric Research, Education and Clinical CenterJames J. Peters VA Medical CenterBronxNew YorkUSA
- Brookdale Department of Geriatrics and Palliative MedicineIcahn School of Medicine at Mount SinaiNew YorkNew YorkUSA
| | - Leah L. Zullig
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Department of Population Health SciencesDuke University School of MedicineDurhamNorth CarolinaUSA
| | - Kelli D. Allen
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Department of Medicine & Thurston Arthritis Research CenterUniversity of North Carolina at Chapel HillChapel HillNorth CarolinaUSA
| | - Susan N. Hastings
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Department of Population Health SciencesDuke University School of MedicineDurhamNorth CarolinaUSA
- Geriatric Research, Education, and Clinical CenterDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Center for the Study of Aging and Human DevelopmentDuke University School of MedicineDurhamNorth CarolinaUSA
- Division of Geriatrics, Department of MedicineDuke University School of MedicineDurhamNorth CarolinaUSA
| | - Virginia Wang
- Center of Innovation to Accelerate Discovery and Practice TransformationDurham VA Health Care SystemDurhamNorth CarolinaUSA
- Department of Population Health SciencesDuke University School of MedicineDurhamNorth CarolinaUSA
- Margolis Institute for Health PolicyDuke UniversityDurhamNorth CarolinaUSA
- Division of General Internal Medicine, Department of MedicineDuke University School of MedicineDurhamNorth CarolinaUSA
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Kilaberia TR, Hu Y, Bell JF. Habit and Help-Experiences of Technology Use During the COVID-19 Pandemic: Interview Study Among Older Adults. JMIR Form Res 2024; 8:e58242. [PMID: 39422990 PMCID: PMC11530731 DOI: 10.2196/58242] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 03/10/2024] [Revised: 08/19/2024] [Accepted: 09/11/2024] [Indexed: 10/19/2024] Open
Abstract
BACKGROUND The COVID-19 pandemic compelled older adults to engage with technology to a greater extent given emergent public health observance and home-sheltering restrictions in the United States. This study examined subjective experiences of technology use among older adults as a result of unforeseen and widespread public health guidance catalyzing their use of technology differently, more often, or in new ways. OBJECTIVE This study aimed to explore whether older adults scoring higher on the Unified Theory of Acceptance and Use of Technology questionnaire fared better in aspects of technology use, and reported better subjective experiences, in comparison with those scoring lower. METHODS A qualitative study using prevalence and thematic analyses of data from 18 older adults (mean age 79 years) in 2 groups: 9 scoring higher and 9 scoring lower on the Unified Theory of Acceptance and Use of Technology questionnaire. RESULTS Older adults were fairly competent technology users across both higher- and lower-scoring groups. The higher-scoring group noted greater use of technology in terms of telehealth and getting groceries and household items. Cognitive difficulty was described only among the lower-scoring group; they used technology less to get groceries and household items and to obtain health information. Qualitative themes depict the role of habit in technology use, enthusiasm about technology buttressed by the protective role of technology, challenges in technology use, and getting help regardless of technology mastery. CONCLUSIONS Whereas the pandemic compelled older adults to alter or increase technology use, it did not change their global outlook on technology use. Older adults' prepandemic habits of technology use and available help influenced the degree to which they made use of technology during the COVID-19 pandemic.
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Affiliation(s)
- Tina R Kilaberia
- Silver School of Social Work, New York University, New York, NY, United States
| | - Yuanyuan Hu
- School of Social Work, University of Minnesota, Twin Cities, St. Paul, MN, United States
| | - Janice F Bell
- Betty Irene Moore School of Nursing, University of California, Davis Health, Sacramento, CA, United States
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Mainz A, Meister S, Budroni H, Hasseler M, Schmidt P, Stockmann J, Schulte AG, Kersting C, Mortsiefer A, Schmidt A. [Interface Communication and Information Transfer in Medical Care for People with Intellectual Disabilities: Qualitative Expert Interviews]. DAS GESUNDHEITSWESEN 2024; 86:380-388. [PMID: 38134915 PMCID: PMC11077553 DOI: 10.1055/a-2167-2245] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 12/24/2023]
Abstract
BACKGROUND The aim of this study was to investigate the experiences, barriers, and solutions in communication during the provision of care for people with intellectual developmental disabilities in Germany. As there are approximately 350,000 people living with intellectual or developmental disabilities in Germany, who rely on assistance when communicating with healthcare providers, this study was conducted to examine the communication challenges and potential solutions in this population. The analysis especially focused on the potentials of digital applications facilitating information transfer. METHODS Thirteen expert interviews were conducted using a structured interview guide with caregivers and medical providers to people with intellectual developmental disabilities. The interviews were analyzed using an inductive and deductive content analysis approach, according to Meuser and Nagel. RESULTS The results revealed that the provision of care for people with intellectual developmental disabilities was characterized by time constraints and uncertainty when caregivers lack experience in caring for this population. Additionally, information transfer increased in complexity due to an overload of individual information provided by caregivers verbally or paper-based as well due to the passive role of patients who were usually not actively involved in the communication process. With regard to the potential for integrating digital applications for information transfer, a controversy between opportunity and risk emerged. CONCLUSION The findings demonstrate that there is a need to implement training programs for professionals to enable them to offer improved health care for people with intellectual developmental disabilities. It is essential that caregivers are given sufficient time to communicate with patients, and that digital applications are utilized to support information transfer. Moreover, other research shows that digital applications offer new possibilities to communicate with people with intellectual developmental disabilities, such as the use of simplified or pictorial language. By addressing these communication challenges, healthcare professionals may be able to provide more effective and efficient care to this population. However, this requires further research, which addresses the controversial results regarding digital applications outlined in this paper.
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Affiliation(s)
- Anne Mainz
- Lehrstuhl für Gesundheitsinformatik, Universität
Witten/Herdecke, Witten, Germany
| | - Sven Meister
- Lehrstuhl für Gesundheitsinformatik, Universität
Witten/Herdecke, Witten, Germany
| | - Helmut Budroni
- Department für Pflegewissenschaft, Witten/Herdecke
University, Witten, Germany
| | - Martina Hasseler
- Gesundheitswesen, Ostfalia Hochschule für angewandte
Wissenschaften - Standort Wolfsburg, Wolfsburg, Germany
| | - Peter Schmidt
- ZMK-Heilkunde, Abteilung für Behindertenorientierte
Zahnmedizin, Universität Witten/Herdecke, Witten,
Germany
| | - Jörg Stockmann
- Ev. Stiftung Volmarstein, Evangelisches Krankenhaus Hagen Haspe, Hagen,
Germany
| | - Andreas G. Schulte
- ZMK-Heilkunde, Abteilung für Behindertenorientierte
Zahnmedizin, Universität Witten/Herdecke, Witten,
Germany
| | - Christine Kersting
- Lehrstuhl für Allgemeinmedizin II und Patientenorientierung in
der Primärversorgung, Institut für Allgemeinmedizin und
Ambulante Gesundheitsversorgung (iamag), Universität
Witten/Herdecke, Witten, Germany
| | - Achim Mortsiefer
- Lehrstuhl für Allgemeinmedizin II und Patientenorientierung in
der Primärversorgung, Institut für Allgemeinmedizin und
Ambulante Gesundheitsversorgung (iamag), Universität
Witten/Herdecke, Witten, Germany
| | - Alexandra Schmidt
- Lehrstuhl für Allgemeinmedizin II und Patientenorientierung in
der Primärversorgung, Institut für Allgemeinmedizin und
Ambulante Gesundheitsversorgung (iamag), Universität
Witten/Herdecke, Witten, Germany
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Howe RJ, Bell JF, Agnoli A, Sullivan JL, Bidwell JT. Home alone or connected: Caregiver communication and training from health providers. J Am Geriatr Soc 2024; 72:361-368. [PMID: 38006285 DOI: 10.1111/jgs.18686] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/14/2023] [Revised: 10/23/2023] [Accepted: 10/25/2023] [Indexed: 11/27/2023]
Abstract
BACKGROUND As care shifts from institutional to community settings, family caregivers are providing increasing support to older adults, including complex medical/nursing care. In the mid-late pandemic, technology advancements such as use of online patient portals present opportunities for communication and care delivery. This study aims to assess the association between caregiver medical/nursing tasks or patient portal use with contact, communication, and training of caregivers by healthcare providers. METHODS We conducted a cross-sectional analysis of caregiver data from the 2021 National Study of Caregiving (NSOC), linked to the National Health and Aging Trends Study (NHATS). NHATS is nationally-representative, annual survey of Medicare enrollees; NSOC surveys family/unpaid caregivers of NHATS participants. Logistic regression tested association between whether the caregiver does medical/nursing tasks or uses an online patient portal to contact the medical team (independent variables), and communication with or training by the medical team (dependent variables). RESULTS Participants were 1590 caregivers of living, community-dwelling older adults. More than half (54%) reported no contact with the care recipient's medical team in the past year. Caregivers who did medical/nursing tasks (OR = 3.10; 95% CI: 2.16, 4.46) or who used patient portals (OR = 3.28; 95% CI: 1.96, 5.51) had higher odds of contacting the older adult's medical team. Thirty percent of caregivers stated communication was either not at all or just a little helpful. Sixty-seven percent reported that providers rarely asked if they needed help managing the older adult's treatments. Just 6% of caregivers reported receiving any caregiver training in the last year. CONCLUSIONS Both medical/nursing tasks and online patient portal use were independently associated with contact with health providers. Overall contact, communication, and training were limited or of variable value. Despite recent policy changes and technology advancement, there is still a need for improved integration of caregivers into health teams with ongoing assessment of their needs.
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Affiliation(s)
- Rebecca J Howe
- University of California, Davis, Sacramento, California, USA
| | - Janice F Bell
- University of California, Davis, Sacramento, California, USA
| | - Alicia Agnoli
- University of California, Davis, Sacramento, California, USA
| | - Jennifer L Sullivan
- VA Providence Healthcare System and Brown University School of Public Health, Providence, Rhode Island, USA
| | - Julie T Bidwell
- University of California, Davis, Sacramento, California, USA
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Kilaberia TR, Hu Y, Ratner ER, Bell JF. Comparing Social Isolation in Older Adults With and Without Physical Health Challenges During COVID-19: Church and Church Friends Matter. INQUIRY : A JOURNAL OF MEDICAL CARE ORGANIZATION, PROVISION AND FINANCING 2024; 61:469580241273277. [PMID: 39396163 PMCID: PMC11483851 DOI: 10.1177/00469580241273277] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 04/09/2024] [Revised: 06/21/2024] [Accepted: 06/21/2024] [Indexed: 10/14/2024]
Abstract
Older adults were disproportionately affected by COVID-19. The purpose of this study was to explore experiences of sudden-onset social isolation and factors that influenced it among social isolation in two groups of older adults. A qualitative thematic study with a survey component was conducted comparing 18 older adults in two groups: 12 reporting physical health challenges and 6 reporting no physical health challenges. Three qualitative themes describe experiences of (a) avoiding risk to personal health as the reason to postpone healthcare, (b) grieving church and church friends as a lost social connection, and (c) compound stress due to converging factors related to personal health, public health, racial justice movement and critical national events. Those with physical health challenges were less able to postpone seeking healthcare, suffered from compound stress, and were more likely to feel isolated when unable to participate in church activities. Religious, faith, or spiritual supports may be important buffers against social isolation during public health emergencies, especially for older adults with physical health challenges and when there is concurrent social unrest.
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Affiliation(s)
| | - Yuanyuan Hu
- New York University Silver School of Social Work, New York, NY, USA
| | - Edward R. Ratner
- University of Minnesota – Twin Cities Medical School, Minneapolis, MN, USA
- Minneapolis Veterans Administration Health Care System Geriatrics Research Education and Clinical Center (GRECC), Minneapolis, MN, USA
| | - Janice F. Bell
- Betty Irene Moore School of Nursing, University of California Davis Health, Sacramento, CA, USA
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Weber M, Armour VL, Lindstadt C, Yanovitzky I. Testing Multiple Methods to Effectively Promote Use of a Knowledge Portal to Health Policy Makers: Quasi-Experimental Evaluation. J Med Internet Res 2023; 25:e41997. [PMID: 37379073 PMCID: PMC10365604 DOI: 10.2196/41997] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/18/2022] [Revised: 03/16/2023] [Accepted: 04/28/2023] [Indexed: 06/29/2023] Open
Abstract
BACKGROUND Health policy makers and advocates increasingly utilize online resources for policy-relevant knowledge. Knowledge brokering is one potential mechanism to encourage the use of research evidence in policy making, but the mechanisms of knowledge brokerage in online spaces are understudied. This work looks at knowledge brokerage through the launch of Project ASPEN, an online knowledge portal developed in response to a New Jersey legislative act that established a pilot program for adolescent depression screening for young adults in grades 7-12. OBJECTIVE This study compares the ability to drive policy brief downloads by policy makers and advocates from the Project ASPEN knowledge portal using a variety of online methods to promote the knowledge portal. METHODS The knowledge portal was launched on February 1, 2022, and a Google Ad campaign was run between February 27, 2022, and March 26, 2022. Subsequently, a targeted social media campaign, an email campaign, and tailored research presentations were used to promote the website. Promotional activities ended on May 31, 2022. Website analytics were used to track a variety of actions including new users coming to the website, page views, and policy brief downloads. Statistical analysis was used to assess the efficacy of different approaches. RESULTS The campaign generated 2837 unique user visits to the knowledge portal and 4713 page views. In addition, the campaign generated 6.5 policy web page views/day and 0.7 policy brief downloads/day compared with 1.8 views/day and 0.5 downloads/day in the month following the campaign. The rate of policy brief page view conversions was significantly higher for Google Ads compared with other channels such as email (16.0 vs 5.4; P<.001) and tailored research presentations (16.0 vs 0.8; P<.001). The download conversion rate for Google Ads was significantly higher compared with social media (1.2 vs 0.1; P<.001) and knowledge brokering activities (1.2 vs 0.2; P<.001). By contrast, the download conversion rate for the email campaign was significantly higher than that for social media (1.0 vs 0.1; P<.001) and tailored research presentations (1.0 vs 0.2; P<.001). While Google Ads for this campaign cost an average of US $2.09 per click, the cost per conversion was US $11 per conversion to drive targeted policy web page views and US $147 per conversion to drive policy brief downloads. While other approaches drove less traffic, those approaches were more targeted and cost-effective. CONCLUSIONS Four tactics were tested to drive user engagement with policy briefs on the Project ASPEN knowledge portal. Google Ads was shown to be effective in driving a high volume of policy web page views but was ineffective in terms of relative costs. More targeted approaches such as email campaigns and tailored research presentations given to policy makers and advocates to promote the use of research evidence on the knowledge portal website are likely to be more effective when balancing goals and cost-effectiveness.
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Affiliation(s)
- Matthew Weber
- Department of Communication, School of Communication and Information, Rutgers University, New Brunswick, NJ, United States
| | - Veronica L Armour
- Department of Communication, School of Communication and Information, Rutgers University, New Brunswick, NJ, United States
| | - Calandra Lindstadt
- Office of Engagement and Extension, Colorado State University, Grand Junction, CO, United States
| | - Itzhak Yanovitzky
- Department of Communication, School of Communication and Information, Rutgers University, New Brunswick, NJ, United States
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