Models and creativity

Developing Entrepreneurial Behaviours: A Social Learning Theory Perspective

Research on entrepreneurial behaviour has been largely descriptive in nature. Critics of the field have called for an interdisciplinary approach to build theory. A social learning theory framework is proposed for explanation and prediction of entrepreneurial development. Research questions are posed and a model developed to guide future enquiry.

Effects of a symbolic model's originality, sex and doodles on original responses

In order to assess the effects of a written model upon the originality of responses to three tasks, 90 male and 107 female college students were randomly assigned to see responses of an original or unoriginal male or female model with or without accompanying doodles. Those seeing an original model gave more original responses and those seeing an unoriginal model gave more common responses, but there were no sex effects or interactions and only slight support for the idea that seeing a model's doodles will increase imitation of his behavior.