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Rovai D, Watson ME, Barbano DM, Drake MA. Consumer acceptance of protein beverage ingredients: Less is more. J Dairy Sci 2025; 108:1392-1407. [PMID: 39521406 DOI: 10.3168/jds.2024-25679] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/07/2024] [Accepted: 10/23/2024] [Indexed: 11/16/2024]
Abstract
An array of ingredients is added to protein beverage formulations. These ingredients may not be desirable to consumers. Our objective was to determine consumer perception of ingredients in protein beverages. An online survey was conducted with protein beverage consumers (n = 405). Maximum difference scaling and projective mapping were applied to determine the relative acceptance of ingredients based on their functional role (protein source, sweetener, stabilizer, thickener). Subsequently, 4 120-min focus groups were conducted (n = 25 consumers). Survey data were evaluated by univariate and multivariate statistics. Consumer sentiment from focus groups was compiled and grouped based on themes that emerged across multiple focus groups. Consumers placed the highest importance on the amount of protein followed by protein type in protein beverages. Plant protein, whey protein, and milk protein were most appealing, whereas soy protein, collagen, and casein or caseinates were less appealing. Natural sweeteners (agave, monk fruit, cane sugar) were the most appealing sweeteners. Fibers and starches were more appealing than gums (carrageenan, gellan gum). Stabilizers were the least desirable class of beverage ingredients, with sodium and potassium phosphates the least desirable. In regard to the package of a protein beverage, consumers placed the greatest importance on recognizable ingredients and plain language. Consistent with survey results, consumers in focus groups expressed skepticism and feeling overwhelmed by all of the ingredients on the label of protein beverages. Protein was their primary desire and the presence of sweeteners was acceptable, but they did not desire additional ingredients. There is an opportunity to increase the acceptance and competitiveness of dairy protein beverages by reformulating beverages to include fewer and more familiar ingredients. Functional proteins, such as those derived from dairy, may have opportunities to exclude undesirable ingredients (stabilizers, thickeners) from the label.
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Affiliation(s)
- D Rovai
- Department of Food, Bioprocessing, and Nutrition Sciences, Southeast Dairy Foods Research Center, North Carolina State University, Raleigh, NC 27606
| | - M E Watson
- Department of Food, Bioprocessing, and Nutrition Sciences, Southeast Dairy Foods Research Center, North Carolina State University, Raleigh, NC 27606
| | - D M Barbano
- Department of Food Science, Northeast Dairy Foods Research Center, Cornell University, Ithaca, NY 14853
| | - M A Drake
- Department of Food, Bioprocessing, and Nutrition Sciences, Southeast Dairy Foods Research Center, North Carolina State University, Raleigh, NC 27606.
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Bednarski M, Kupczyński R. Factors Affecting Milk Productivity, Milk Quality and Dairy Cow Health. Animals (Basel) 2024; 14:3707. [PMID: 39765611 PMCID: PMC11672682 DOI: 10.3390/ani14243707] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 10/16/2024] [Accepted: 12/10/2024] [Indexed: 01/11/2025] Open
Abstract
Milk and dairy products are considered important sources of nutrients in human nutrition due to their content of high-quality protein, minerals, vitamins, and energy [...].
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Affiliation(s)
- Michał Bednarski
- Department of Epizootiology and Clinic of Bird and Exotic Animals, Faculty of Veterinary Medicine, Wroclaw University of Environmental and Life Sciences, 47 Grunwaldzki Sq., 50-366 Wroclaw, Poland
| | - Robert Kupczyński
- Department of Environment Hygiene and Animal Welfare, Faculty of Biology and Animal Science, Wroclaw University of Environmental and Life Sciences, 38c Chelmonskiego St., 50-375 Wroclaw, Poland
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Racette CM, Nishku S, Drake MA. Parental perception of children's school lunch milk. J Dairy Sci 2023; 106:6771-6788. [PMID: 37210362 DOI: 10.3168/jds.2023-23326] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/02/2023] [Accepted: 04/18/2023] [Indexed: 05/22/2023]
Abstract
School lunch programs are mandated by the US Code of Federal Regulations to serve pasteurized milk that is skim or 1% fat and fortified with vitamins A and D. In recent years, proposals have been made to alter nutritional requirements for school lunches and school lunch milk, including changes to the milk fat and flavor options available. The objective of this study was to evaluate parental understanding and perception of school lunch milk to better understand how changes to school lunch milk are perceived by parents. Four focus groups (n = 34) were conducted with parents of school-aged children (5-13 yr) who purchased milk as part of a lunch at school. Participants were asked about school lunch milk, including nutritional content, packaging, and flavoring. Focus groups included a build-your-own milk activity and discussion of children's milk products currently available on the market. Two subsequent online surveys were conducted with parents of school-aged children (survey 1, n = 216; survey 2, n = 133). Maximum difference scaling was used to evaluate what beverages parents would prefer their child to drink at school (survey 1) and which attributes of chocolate milk for children were most important to parents (survey 2). An adaptive choice-based conjoint activity (survey 1) included flavor, milk fat, heat treatment, label claims, and packaging type. Both surveys included questions to evaluate knowledge of milk nutrition and attitudes regarding milk and flavored milk. Agree/disagree questions were used in both surveys to assess parental opinions of school lunch milk. Survey 2 also included semantic differential (sliding scale) questions to assess parental opinions of chocolate milk and their acceptance of sugar alternatives in chocolate milk served in schools. Parents were familiar with the flavor options and packaging of school lunch milk, but expressed limited familiarity with school lunch milk fat content. Parents perceived milk to be healthy and a good source of vitamin D and calcium. From survey results, parents placed the highest importance on school lunch milk packaging, followed by milk fat percentage and flavoring over label claims and heat treatment. The ideal school lunch milk for parents was unflavored (white milk) or chocolate, 2% fat, and packaged in a cardboard gabletop carton. For school lunch chocolate milk, 3 distinct clusters of parents with differing opinions for children's chocolate milk were identified. Parents are largely unfamiliar with the specific attributes and nutritional profile of milk served in schools but believe that schools should offer milk to their children as part of breakfast and lunch. Parents in both surveys also displayed a preference for 2% fat milk over low-fat options, which provides actionable insight for both governmental bodies determining educational and nutritional policies for school meals and fluid milk producers seeking to optimize their products intended for schools.
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Affiliation(s)
- C M Racette
- Southeast Dairy Foods Research Center, Department of Food, Bioprocessing, and Nutrition Sciences, North Carolina State University, Raleigh, NC 27606
| | - S Nishku
- Southeast Dairy Foods Research Center, Department of Food, Bioprocessing, and Nutrition Sciences, North Carolina State University, Raleigh, NC 27606
| | - M A Drake
- Southeast Dairy Foods Research Center, Department of Food, Bioprocessing, and Nutrition Sciences, North Carolina State University, Raleigh, NC 27606.
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Abstract
Sensory science is a multidisciplinary field that encompasses a wide variety of established and newly developed tests to document human responses to stimuli. Sensory tests are not limited to the area of food science but they find wide application within the diverse areas of the food science arena. Sensory tests can be divided into two basic groups: analytical tests and affective tests. Analytical tests are generally product-focused, and affective tests are generally consumer-focused. Selection of the appropriate test is critical for actionable results. This review addresses an overview of sensory tests and best practices.
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Affiliation(s)
- M A Drake
- Department of Food, Bioprocessing, and Nutrition Sciences, North Carolina State University, Raleigh, North Carolina, USA;
| | - M E Watson
- Department of Food, Bioprocessing, and Nutrition Sciences, North Carolina State University, Raleigh, North Carolina, USA;
| | - Y Liu
- Department of Food, Bioprocessing, and Nutrition Sciences, North Carolina State University, Raleigh, North Carolina, USA;
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Neoκleous I, Tarapata J, Papademas P. Non-thermal Processing Technologies for Dairy Products: Their Effect on Safety and Quality Characteristics. FRONTIERS IN SUSTAINABLE FOOD SYSTEMS 2022. [DOI: 10.3389/fsufs.2022.856199] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/13/2022] Open
Abstract
Thermal treatment has always been the processing method of choice for food treatment in order to make it safe for consumption and to extend its shelf life. Over the past years non-thermal processing technologies are gaining momentum and they have been utilized especially as technological advancements have made upscaling and continuous treatment possible. Additionally, non-thermal treatments are usually environmentally friendly and energy-efficient, hence sustainable. On the other hand, challenges exist; initial cost of some non-thermal processes is high, the microbial inactivation needs to be continuously assessed and verified, application to both to solid and liquid foods is not always available, some organoleptic characteristics might be affected. The combination of thermal and non-thermal processing methods that will produce safe foods with minimal effect on nutrients and quality characteristics, while improving the environmental/energy fingerprint might be more plausible.
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Schiano A, Nishku S, Racette C, Drake M. Parents' implicit perceptions of dairy milk and plant-based milk alternatives. J Dairy Sci 2022; 105:4946-4960. [DOI: 10.3168/jds.2021-21626] [Citation(s) in RCA: 2] [Impact Index Per Article: 0.7] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/25/2021] [Accepted: 02/09/2022] [Indexed: 11/19/2022]
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Schiano AN, Drake MA. Invited review: Sustainability: Different perspectives, inherent conflict. J Dairy Sci 2021; 104:11386-11400. [PMID: 34454747 DOI: 10.3168/jds.2021-20360] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/24/2021] [Accepted: 04/24/2021] [Indexed: 01/10/2023]
Abstract
Consumer definitions of sustainability are largely uninformed by scientific research and may not align with industry definitions. Furthermore, consumers themselves have varied perceptions, definitions, and opinions of sustainability that vary between categories and products within the dairy category. Understanding these differences and developing marketing messaging aligned with consumer sustainability definitions offer an advantage to dairy product producers when strategically positioning their products in a changing marketplace. This review outlines the factors that may affect consumer sustainability perceptions to provide a basis for future marketing and scientific work. Consumer trends and desires for sustainability are explored, including how they are reflected in the rapid growth of plant-based alternatives. Factors that may influence consumer perception of dairy as sustainable are covered in detail, including packaging, labeling, animal welfare, organic status, grass-fed or pasture-raised feeding systems, and local and clean label perceptions. Finally, a discussion of the challenges of marketing dairy foods with sustainability messages is addressed.
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Affiliation(s)
- A N Schiano
- Department of Food, Bioprocessing and Nutrition Sciences, Southeast Dairy Foods Research Center, North Carolina State University, Raleigh 27695
| | - M A Drake
- Department of Food, Bioprocessing and Nutrition Sciences, Southeast Dairy Foods Research Center, North Carolina State University, Raleigh 27695.
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Delorme MM, Pimentel TC, Freitas MQ, da Cunha DT, Silva R, Guimarães JT, Scudino H, Esmerino EA, Duarte MCKH, Cruz AG. Consumer innovativeness and perception about innovative processing technologies: A case study with sliced Prato cheese processed by ultraviolet radiation. INT J DAIRY TECHNOL 2021. [DOI: 10.1111/1471-0307.12807] [Citation(s) in RCA: 17] [Impact Index Per Article: 4.3] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 01/30/2023]
Affiliation(s)
- Mariana M Delorme
- Faculdade de Medicina Veterinária Universidade Federal Fluminense (UFF) Niterói 24230‐340Brazil
| | - Tatiana C Pimentel
- Instituto Federal do Paraná (IFPR) Campus Paranavaí Paranavaí Paraná 87506‐370Brazil
| | | | - Diogo T da Cunha
- Faculdade de Ciências Aplicadas Universidade Estadual de Campinas (UNICAMP) Limeira 13484‐350Brazil
| | - Ramon Silva
- Faculdade de Medicina Veterinária Universidade Federal Fluminense (UFF) Niterói 24230‐340Brazil
- Instituto Federal de Educação Ciência e Tecnologia de Alimentos (IFRJ), Departamento de Alimentos Rio de Janeiro 20270‐021 Brazil
| | - Jonas Toledo Guimarães
- Faculdade de Medicina Veterinária Universidade Federal Fluminense (UFF) Niterói 24230‐340Brazil
| | - Hugo Scudino
- Faculdade de Medicina Veterinária Universidade Federal Fluminense (UFF) Niterói 24230‐340Brazil
| | | | | | - Adriano G Cruz
- Instituto Federal de Educação Ciência e Tecnologia de Alimentos (IFRJ), Departamento de Alimentos Rio de Janeiro 20270‐021 Brazil
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