Affective Priming by Eye Gaze Stimuli: Behavioral and Electrophysiological Evidence

Perceived gaze direction affects concreteness effects in words memory: an event-related potentials study

Previous studies have revealed that word concreteness effects could be influenced by contextual cues such as emotional context. However, it is unclear whether concreteness effects might be influenced by social context such as perception of gaze direction, which plays an important role in social interaction. This study uses event-related potentials (ERPs) to investigate whether perceived gaze direction could affect concreteness effects in words memory. Concrete and abstract words were presented on direct- or averted-gaze faces, and participants were asked to memorize the words. Behavioral results verified the direct-gaze memory advantage, showing that memory performance was better for words presented with direct gaze than with averted gaze. ERP results showed that concrete words were associated with a larger N400 and a smaller late positive component (LPC) than abstract words. ERP results also revealed a significant interaction between gaze direction and word concreteness on the LPC component: specifically, the LPC concreteness effect occurred only in the direct-gaze condition. Our results suggested that the gaze direction could be interpreted as a complex social context that differs from pure emotional cues in its influence on mental imagery in concreteness effects. This study provides a new perspective for investigating word concreteness effects with contextual cues.

Turning Away From Averted Gazes: The Effect of Social Exclusion on Gaze Cueing

Past studies showed increased sensitivity to other people’s gaze after social exclusion. In the present research, across two studies, we tested whether social exclusion could affect the basic cognitive phenomenon of gaze-cueing effect, namely, the tendency to redirect visual attention to the same location that other people are looking at. To this purpose, participants were socially excluded or included using the Cyberball manipulation. In Study 1, after the manipulation, participants performed a gaze-cueing task in which an individual’s gaze, oriented rightward or leftward, preceded a peripheral target stimulus requiring a simple categorization response. The gaze direction could be congruent or incongruent with the location of the target. Results revealed a reduced gaze-cueing effect for socially excluded than for socially included participants. In Study 2, where human gazes were replaced by arrow cues, such an interaction between social exclusion and trial congruency disappeared, indicating a specific effect of social stimuli. We interpreted these findings with the notion that excluded participants can perceive an averted gaze as a further sign of social exclusion, thus showing a reduced gaze-cueing effect.

Social inclusion, but not exclusion, delays attentional disengagement from direct gaze

The present study investigated whether another person’s direct gaze holds a perceiver’s visuospatial attention and whether social exclusion or social inclusion would enhance this effect. Participants were socially excluded, socially included, or underwent a non-social control manipulation in a virtual ball-tossing game. The manipulation was followed by an attentional disengagement task, in which we measured manual response times in identification of peripheral stimuli shown to the left or right of centrally presented faces portraying direct or downward gaze. Contrary to our hypotheses, the response times were not, in general, longer for direct gaze trials than downward gaze trials, and exclusion did not increase the delay in direct gaze trials. Instead, we discovered that, in the social inclusion group, the response times were longer for direct gaze trials relative to downward gaze trials. Thus, social inclusion might have activated affiliation-related cognitive processes leading to delayed attentional disengagement from faces cueing affiliation.