Uncovering the Framework of Brain-Mind-Body in Creative Insight

The blind spot of online creative idea generation studies: A perspective of media materiality

Online creative idea generation is often considered an extension of traditional creative idea activities on the Internet platform, in which digital technology plays an important role. Consistent with the studies on traditional creative idea activities, the studies on online creative idea generation take the creativity of mass psychology as the core, and believe that digital technology can stimulate people’s creative output. This study challenges the past research paradigm from the perspective of media materiality, redefines the processes and activities of online creative idea generation, and further suggests that it may affect people’s psychology by reducing their creativity without real awareness. The study is innovative in both theory and practice. We also discuss the limitations and future directions of the study.

In Search of Somatic Precursors of Spontaneous Insight

Abstract. A considerable number of behavioral and neuroscientific studies on insight problem solving have revealed behavioral and neural correlates of the dynamic insight process; however, somatic correlates, particularly somatic precursors of creative insight, remain undetermined. To characterize the somatic precursor of spontaneous insight, 22 healthy volunteers were recruited to solve the compound remote associate (CRA) task in which a problem can be solved by either an insight or an analytic strategy. The participants’ peripheral nervous activities, particularly electrodermal and cardiovascular responses, were continuously monitored and separately measured. The results revealed a greater skin conductance magnitude for insight trials than for non-insight trials in the 4-s time span prior to problem solutions and two marginally significant correlations between pre-solution heart rate variability (HRV) and the solution time of insight trials. Our findings provide the first direct evidence that spontaneous insight in problem solving is a somatically peculiar process that is distinct from the stepwise process of analytic problem solving and can be represented by a special somatic precursor, which is a stronger pre-solution electrodermal activity and a correlation between problem solution time and certain HRV indicators such as the root mean square successive difference (RMSSD).