Dimensional Structure of and Variation in Anthropomorphic Concepts of God

Implicit measures of anthropomorphism: affective priming and recognition of apparent animal emotions

It has long been recognized that humans tend to anthropomorphize. That is, we naturally and effortlessly interpret the behaviors of nonhuman agents in the same way we interpret human behaviors. This tendency has only recently become a subject of empirical research. Most of this work uses explicit measures. Participants are asked whether they attribute some human-like trait to a nonhuman agent on some scale. These measures, however, have two limitations. First, they do not capture automatic components of anthropomorphism. Second, they generally only track one anthropomorphic result: the attribution (or non-attribution) of a particular trait. However, anthropomorphism can affect how we interpret animal behavior in other ways as well. For example, the grin of a nonhuman primate often looks to us like a smile, but it actually signals a state more like fear or anxiety. In the present work, we tested for implicit components of anthropomorphism based on an affective priming paradigm. Previous work suggests that priming with human faces displaying emotional expressions facilitated categorization of words into congruent emotion categories. In Experiments 1-3, we primed participants with images of nonhuman animals that appear to express happy or sad emotions, and asked participants to categorize words as positive or negative. Experiment 4 used human faces as control. Overall, we found consistent priming congruency effects in accuracy but not response time. These appeared to be more robust in older adults. They also appear to emerge with more processing time, and the pattern was the same with human as with primate faces. This demonstrates a role for automatic processes of emotion recognition in anthropomorphism. It also provides a potential measure for further exploration of implicit anthropomorphism.

Correspondence in parents' and children's concepts of god: Investigating the role of parental values, religious practices and executive functioning

This study examined the extent to which children's concepts of God correspond with their parents' concepts of God. It also examined how parent‐context factors and children's executive functioning relate to parent–child conceptual similarity. Parent–child dyads from varied religious and racial backgrounds participated. Dyads had the greatest conceptual similarity concerning God's mind‐dependent functions. Though correspondence between parents and children was lowest concerning God's body‐dependent functions, dyads were more similar about those functions when parents engaged in more frequent religious practices with their child and thought God was important. Children's concepts of God were unrelated to religious practices, and parent–child conceptual similarity was unrelated to children's age and executive functioning. Simply put, variation among parents' anthropomorphic concepts of God drove variation in parent–child conceptual similarity. Overall, these findings suggest that embodied concepts of God may be most sensitive to cultural input and that socialization practices provide greater insight into parents' anthropomorphic concepts.

Anthropomorphizing Technology: A Conceptual Review of Anthropomorphism Research and How it Relates to Children's Engagements with Digital Voice Assistants

‘Anthropomorphism’ is a popular term in the literature on human-technology engagements, in general, and child-technology engagements, in particular. But what does it really mean to ‘anthropomorphize’ something in today’s world? This conceptual review article, addressed to researchers interested in anthropomorphism and adjacent areas, reviews contemporary anthropomorphism research, and it offers a critical perspective on how anthropomorphism research relates to today’s children who grow up amid increasingly intelligent and omnipresent technologies, particularly digital voice assistants (e.g., Alexa, Google Assistant, Siri). First, the article reviews a comprehensive body of quantitative as well as qualitative anthropomorphism research and considers it within three different research perspectives: descriptive, normative and explanatory. Following a brief excursus on philosophical pragmatism, the article then discusses each research perspective from a pragmatistic viewpoint, with a special emphasis on child-technology and child-voice-assistant engagements, and it also challenges some popular notions in the literature. These notions include descriptive ‘as if’ parallels (e.g., child behaves ‘as if’ Alexa was a friend), or normative assumptions that human-human engagements are generally superior to human-technology engagements. Instead, the article reviews different examples from the literature suggesting the nature of anthropomorphism may change as humans’ experiential understandings of humanness change, and this may particularly apply to today’s children as their social cognition develops in interaction with technological entities which are increasingly characterized by unprecedented combinations of human and non-human qualities.

Concepts of God and Germs: Social Mechanisms and Cognitive Heuristics

Previous research has shown that the more individuals view observable entities as animate, the more those entities are associated with having psychological and physiological experiences. This study examined the relationship between children's animistic and anthropomorphic reasoning for concepts of unobservable scientific (i.e., germ) and religious (i.e., God) entities. This study further explored how children's conceptions vary according to the social learning opportunities (i.e., discourse, rituals) parents reportedly create. Parent-child dyads with young children from diverse ethnic and religious backgrounds participated. Three central findings emerged. First, children readily associated God with psychobiological characteristics but did not do so to the same extent for germs. Second, children applied more psychobiological properties to both entity types when they believed that the entity was animate. Third, engaging in rituals and discourse with parents was indirectly related to children's concepts of God but not related to their concepts of germs. Overall, this study presented support for a connection between children's animistic and anthropomorphic reasoning for unobservable entities, and an indirect effect of cultural input on this reasoning. The implications of these findings will be discussed.

God. . . Karma, Jinn, spirits, and other metaphysical forces

Humans have a natural tendency to explain events as caused by metaphysical or supernatural beings and forces. Much of the research in the psychology of religion over the past few years has focused on explanations and experiences involving a person-like God, whether God is authoritarian and/or benevolent, and the extent to which people think of God as being involved in human affairs. Yet many theists think of God in more abstract terms. Moreover, people in every religious tradition and culture believe in other metaphysical beings and forces. These beliefs and related experiences may reflect, and even predict, a believer's thoughts, feelings, and behaviors. More precise measures and innovative methodologies are needed to investigate the great variability in metaphysical beliefs.

BRAND LOVE AMONG FEMALE CONSUMERS FOR FASHION CLOTHING

The purpose of this study is to investigate the association of brand anthropomorphism with anticipated separation distress through mediation of brand love among female consumers for fashion clothing brands. The conceptual research framework was empirically tested and data were collected through the questionnaire survey of 302 female consumers of fashion clothing brands in Pakistan. The structural equation modelling with partial least squares (SEM-PLS) is used to analyse the conceptual research framework. An explicit description is presented about the positive association of brand anthropomorphism with the anticipated separation distress through the mediation of brand love for ‘fashion clothing among female ’. This study has empirically proven the positive association of brand anthropomorphism with the anticipated separation distress of brand love among female consumers for fashion clothing. Additionally, this study enhances the knowledge of brand love in the context of female consumers and managers of clothing brands.