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Tang X, Gong Y, Chen C, Wang S, Chen P. Understanding Why Tourists Who Share Travel Photos Online Give More Positive Tourism Product Evaluation: Evidence From Chinese Tourists. Front Psychol 2022; 13:838176. [PMID: 35465489 PMCID: PMC9024168 DOI: 10.3389/fpsyg.2022.838176] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Abstract] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/17/2021] [Accepted: 03/14/2022] [Indexed: 11/13/2022] Open
Abstract
This study tested a conceptual model in which photo-sharing behavior during travel elicits tourists’ emotional state, and in turn improves evaluation of the tourism product. The research results in the context of tourist attractions and restaurants provide support for the proposed model. Specifically, tourists’ photo-sharing behavior was significantly associated with more positive product evaluation, both directly and indirectly via the emotion of pleasure. These associations were stronger when the interdependent self-construers had good social experience. The results provide practical guidance for marketers to developing marketing strategy.
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Affiliation(s)
- Xiuyuan Tang
- School of Business, Central South University, Changsha, China
- School of Business, Central South University of Forestry and Technology, Changsha, China
| | - Yanping Gong
- School of Business, Central South University, Changsha, China
- *Correspondence: Yanping Gong,
| | - Chunyan Chen
- School of Business, Central South University, Changsha, China
| | - Suying Wang
- School of Business, Central South University, Changsha, China
| | - Pengfei Chen
- School of Business, Central South University, Changsha, China
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