Exploring the Pathways Between Transformative Group Experiences and Identity Fusion

Exploring the origins of identity fusion: Shared emotional experience activates fusion with the group over time

Identity fusion is a visceral feeling of oneness with a group, known to strongly motivate extreme pro-group behaviour. However, the evidence on its causes is currently limited, primarily due to the prevalence of cross-sectional research. To address this gap, this study analysed the evolution of fusion in response to a massive collective ritual, Korrika-a race in support of the Basque language-, over three time periods: before (n = 748) and immediately following participation (n = 402), and 7 weeks thereafter (n = 273). Furthermore, we explored the potential mediating roles of two key factors: perceived emotional synchrony, a sense of emotional unity among participants that emerges during collective rituals, and kama muta (moved by love), an unexplored emotion in relation to fusion, which arises from feelings of shared essence. The proportion of fused participants increased significantly after participation and remained stable for at least 7 weeks. Perceived emotional synchrony and kama muta apparently explained the effect of participants' behavioural involvement in the ritual on subsequent fusion, but only among those who were not previously fused with Korrika participants. We conclude that emotional processes during collective rituals play a fundamental role in the construction of identity fusion.

Prosocial correlates of transformative experiences at secular multi-day mass gatherings

Humans have long sought experiences that transcend or change their sense of self. By weakening boundaries between the self and others, such transformative experiences may lead to enduring changes in moral orientation. Here we investigated the psychological nature and prosocial correlates of transformative experiences by studying participants before (n = 600), during (n = 1217), 0-4 weeks after (n = 1866), and 6 months after (n = 710) they attended a variety of secular, multi-day mass gatherings in the US and UK. Observations at 6 field studies and 22 online followup studies spanning 5 years showed that self-reported transformative experiences at mass gatherings were common, increased over time, and were characterized by feelings of universal connectedness and new perceptions of others. Participants' circle of moral regard expanded with every passing day onsite-an effect partially mediated by transformative experience and feelings of universal connectedness. Generosity was remarkably high across sites but did not change over time. Immediately and 6 months following event attendance, self-reported transformative experience persisted and predicted both generosity (directly) and moral expansion (indirectly). These findings highlight the prosocial qualities of transformative experiences at secular mass gatherings and suggest such experiences may be associated with lasting changes in moral orientation.

Being in a crowd bonds people via physiological synchrony

Collective events can generate intense emotions, shape group identities, and forge strong bonds. Do these effects extend to remote participation, and what are the psychological mechanisms underpinning their social power? We monitored psycho-physiological activity among groups of basketball fans who either attended games in-person (in a stadium) or watched games live on television in small groups. In-person attendance was associated with greater synchronicity in autonomic nervous system activation at the group level, which resulted in more transformative experiences and contributed to stronger identity fusion. Our findings suggest that the social effects of sports depend substantially on the inter-personal dynamics unfolding among fans, rather than being prompted simply by watching the game itself. Given the increasing prevalence of virtual experiences, this has potentially wide-reaching implications for many domains of collective human interaction.

Identity fusion predicts violent pro-group behavior when it is morally justifiable

Identity fusion is a visceral feeling of oneness with a group that predicts extreme pro-group behaviors. However, the effects of fusion depending on the nature of such behaviors -violent versus nonviolent- and the factors that may incline strongly fused individuals to display them still remain unexplored. To fill this gap, we performed two correlational studies in which we examined whether moral beliefs regarding the justifiability of violence moderate the relationship between fusion with the family (Study 1), or with the country (Study 2), and willingness to engage in violent and nonviolent pro-group acts. Results showed that strongly fused participants were more willing to act violently than weakly fused participants, but only when their beliefs in the moral justifiability of violence were high. In contrast, their willingness to engage in nonviolent acts was not influenced by moral beliefs.