Food Sharing With Choice: Influence on Social Evaluation

A cross-cultural study of beliefs about the influence of food sharing on interpersonal relationships and food choices

We conducted two studies on participants from China and the USA to investigate their beliefs about food sharing. In Study 1, the participants were asked to rate the influence of different types of sharing on the interpersonal relationships between two individuals. Compared to sharing non-food material, both groups expected sharing food to exert a more positive influence on the intimacy and mutual trust between the sharer and the recipient. In Study 2A, the participants were asked to rate to which extent it is appropriate to share a certain food with another person. The results revealed that the solid or liquid state and the type of foods influenced both groups of participants' beliefs about whether a food is appropriate for sharing. In Study 2B, the participants were asked to rate the likelihood of ordering certain foods when they were eating alone, eating together, or sharing food with another person in a restaurant scenario. When sharing food with other people, both groups of participants were less likely to order foods that were inappropriate for sharing and more likely to order foods that were appropriate for sharing, thus suggesting the influence of beliefs about food sharing on food choices. Despite some cross-cultural differences in both studies, the results revealed some cross-cultural shared beliefs about food sharing. These findings suggest that people's beliefs regarding the positive influence of food sharing on interpersonal relationships influence food choices and may help explain why foods are shared while eating with others even there is no social obligation to do so.