Influencing factors and mechanism of tourists' pro-environmental behavior - Empirical analysis of the CAC-MOA integration model

How leisure involvement impacts visitors' perceived health benefits in urban forest parks: examining the moderating role of place attachment

Urban forest park leisure is a significant means for residents to achieve health and well-being, thus possessing high public health value. However, the relationship between visitors' leisure involvement and perceived health benefits has not been clarified. This study introduced restorative experiences and positive emotions as mediators and place attachment as a psychological moderator, innovatively constructing a stimulus-organism-response-moderator (SORM) integrated model. This moderated mediation model aimed to examine the mechanism through which visitors' leisure involvement influenced perceived health benefits. A field survey was conducted in Fuzhou National Forest Park in Fujian, China, resulting in the collection of 588 valid questionnaires. The results showed that visitors' leisure involvement positively impacted restorative experiences and positive emotions. Restorative experiences and positive emotions completely mediated the indirect relationship between visitors' leisure involvement and perceived health benefits. Place attachment enhanced the impact of restorative experiences on perceived health benefits, thereby positively moderating the mediation effect of restorative experiences. Place attachment also diminished the impact of positive emotions on perceived health benefits, thereby negatively moderating the mediation effect of positive emotions. Therefore, significant differences existed in the psychological processes involved in acquiring perceived health benefits among visitors with different levels of place attachment. Our findings might enrich the existing knowledge of place attachment and forest health benefits, providing valuable references for designing and optimizing urban forest parks.

Empowering pro-environmental behavior in tourists through digital media: the influence of eco-guilt and empathy with nature

In the digital economy era, leveraging digital media to foster tourists' pro-environmental behavioral intention (TPEBI) has become crucial in the field of sustainable tourism. While existing studies have mainly focused on the driving mechanism of TPEBI within physical tourism contexts, the correlation between digital media information sharing and TPEBI remains unclear. Our study employs the cognitive-affective-conative framework to construct a theoretical model, considering eco-guilt and empathy with nature as mediating variables. It aims to explore the influencing mechanism of destination environmental information sharing through digital media on TPEBI from a presence perspective. Thereby, two scenario experiments were designed: Study 1 examined the impact of different formats of destination environmental threat information presentation on digital media on the sense of presence, while Study 2 explored the influencing mechanism of presence on TPEBI based on the conclusions of Study 1. Results indicate that (1) vivid and visible presentation formats of destination environmental threat information on digital media enhance individuals' sense of presence; (2) sense of presence positively influences TPEBI; and (3) eco-guilt and empathy with nature mediate between presence and TPEBI. These findings not only contribute to theoretical and empirical research on digital media information sharing in sustainable tourism but also offer guidance for governments and tourism destinations to effectively stimulate TPEBI through digital media, achieve the sustainable development of destinations.