Application of the extended theory of planned behavior in predicting the behavioral intentions of Iranian local communities toward forest conservation

Participatory intention and behavior towards riparian peri-urban forests management; an extended theory of planned behavior application

Introduction

Peri-urban forests play crucial role in quality of life and environment for citizens. To effectively utilize the services provided by these forests, it is essential to establish an integrated forest management system that aims to achieve a balance of all ecosystem services. This can be accomplished through a participatory approach that involves key citizen stakeholders. Mountaineers shape a specific group which have showed high pro-environmental behaviors to protect natural resources. This research aimed to examine the influencing factors on mountaineers' intention to participate and their actual behavior in the management of riparian peri-urban forests in this field using extended theory of planned behavior.

Methods

Environmental values and perceived barriers were added to original model as additional components to enhance its explanatory power. A sample size of 416 individuals was surveyed using a questionnaire. Data was analyzed using Smart-PLS.

Results

The findings of the analysis revealed that the developed model accounted for 75.2% of the variance in mountaineers' intention and 67.8% of behavior. The results demonstrated that three main components of model including attitudes, subjective norms and perceived behavioral control significantly influenced individuals' intentions to participate in peri-urban forests management. Furthermore, intentions were cleared to have a positive influence on actual behavior in this context. Additionally, environmental values were found to be positively correlated with individuals' intentions but not statistically significant behavior toward participate in urban forest management. Perceived barriers were found to have a negative impact on individuals' intentions toward participate in urban forest management. The perceived barriers and behavior had not statistically significant relationship.

Conclusion

The results of study provide valuable insights for the development of effective management strategies to promote mountaineers' participation in riparian PUFs management. The study emphasizes the importance of environmental education and awareness campaigns targeted at mountaineers.

Exploring the factors influencing the intention to clothing and textiles recycling among Chinese college students': a study based on TPB and VBN

Recycling apparel and fabrics is essential for preserving resources and protecting the environment, providing considerable global advantages for ecology and society. This study sought to explore the participation of Chinese college students in the recycling of clothing and fabrics by combining the Theory of Planned Behavior (TPB), the Value-Belief-Norm theory (VBN), self-identity, school education, and perceived policy effectiveness to create a comprehensive model. A total of 1,027 valid samples were obtained through stratified sampling and random sampling, primarily sourced from Eastern China, and analyzed through Structural Equation Modeling (SEM) utilizing AMOS. The results of the research suggested the following: (1) College students' biospheric values emerged as the most influential factor in predicting their inclination to participate in recycling behavior. (2) VBN (encompassing biospheric and altruistic values) and self-identity significantly contributed to shaping attitude and perceived behavioral control, which in turn impacted individuals' intention to participate in recycling. (3) School education exerted a stronger moderating influence than perceived policy effectiveness on the relationship between attitude, perceived behavioral control, and intention. The comprehensive model proposed in this study demonstrated superior predictive capability in explaining college students' willingness to participate in clothing and textiles recycling. It has been proven to be practical and effective. Lastly, schools should promote the practice of clothing and textiles recycling, cultivate good values, and utilize the power of social influence to encourage college students to participate in clothing and textiles recycling. The government should improve relevant laws and regulations, collaborate with academia, and adopt measures like incentives to create a pro-environment atmosphere.

Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market

Introduction

This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on willingness to pay (WP) for green products in the Peruvian market.

Methods

A total of 405 Peruvian consumers were surveyed. Most of them were between the ages of 18 and 30 and single. To test the hypotheses, partial least squares (PLS-SEM) were used using the SamrtPls4 software. The results show the significant positive effect of EA on ATT and PBC. The positive and significant effect of ATT, SN, and PBC on WP was also tested A total of 405 Peruvian consumers were surveyed. Most of them were between 18 and 30 years old and single. To test the hypotheses, partial least squares (PLS-SEM) was used using SamrtPls4 software.

Results

The results show the positive and significant effect of AD on ATT and PBC. The positive and significant effect of ATT, SN and PBC on WP was also tested.

Discussion

The research provides antecedents that allow evaluation of the possibility that companies and governments adjust the dissemination strategies and related public policies regarding the impact of environmentally responsible behavior in order to contribute to the development of environmental awareness as a variable that promotes the disposition of consumers to pay for environmentally friendly products.

The role of social capital in forest conservation: An approach to deal with deforestation

Understanding the position of social capital to coping with deforestation is very important. In this regard, the main goal of this study is to investigate the effect of social capital of rural households on forest conservation behavior (FCB) in Iran. The three specialized goals of this research include (1) the role of social capital of rural people in facilitating forest conservation measures (2) identifying the most effective factors of social capital influencing forest conservation (3) identifying the mechanism of social capital's effect on FCB. In this study, questionnaire survey method and structural equation modeling (SEM) were used. The statistical population included all the rural communities inside and on the edge of Arasbaran forests in the northwest of Iran. The results showed that the components of social capital (social trust, social networks and social engagement) can facilitate forest conservation measures and were able to explain 46.3 % of its variance. In addition, the findings indicated that these components affect protective measures through a specific mechanism, which means that they can affect protective behaviors by influencing the cognition of policies and increasing the awareness of rural communities. In general, the results of this research, in addition to improving the existing knowledge, provide new insights for the policy-makers and ultimately help the sustainable management of the forests in this region.

Climate-friendly food-choice intentions among emerging adults: extending the theory of planned behavior with objective ambivalence, climate-change worry and optimism

Climate-friendly food choices are still relatively rarely addressed in studies investigating climate engagement, particularly among young people. To address this research gap, we conducted a questionnaire study with senior high school students (N = 474). Our overarching theoretical framework is the Theory of Planned Behavior (TPB), which we extended with emotional factors (climate-change worry and optimism) and attitudinal ambivalence. We found that all factors included, except for optimism, correlated with the food-choice intentions. In multiple regression analyses, worry was the second strongest predictor, after attitudes. Moreover, a measure of objective ambivalence moderated the correlation between attitudes and intentions by weakening it. The results support the validity of using the TPB model when explaining intentions to make climate-friendly food choices among emerging adults. However, our results suggest that it is also important to consider emotions-in this case climate-change worry-and the existence of conflicting evaluations about choosing climate-friendly food.

Integrating the norm activation model and theory of planned behaviour to investigate farmer pro-environmental behavioural intention

Sustainable agriculture requires cooperative and coordinated action across multiple sectors and policy domains. However, farmer-stakeholder behaviors and action remain pivotal to sustainable food system management in many rural development contexts. We assess farmer pro-environmental behavioral intention through the development and application of a novel integrated approach combining two dominant psychological theories of behavior change: the Norm Activation Model (NAM) and Theory of Planned Behavior (TPB). We apply this framework to targeted research with potato growers of Kerman Province in southeastern Iran, using survey data (sample n = 381) analyzed through structural equation modeling (SEM). The integrated NAM-TPB model provides insight into both pro-social and self-interested motivations for farmer pro-environmental behavioral intention, with the model explaining 77% of total variance. We found that three variables, Awareness of Consequence (AC), Perceived Behavioral Control (PBC), and Subjective Norms (SN) were the strongest indicators of pro-environmental behavioral intention. We recommend therefore that agricultural extension and state-led farmer education should first emphasize awareness-raising of negative environmental impacts of current farming practices within training programs, and second, improve social learning amongst farmer communities through sustained farmer community engagement, thus "stabilizing" a social norm of environmental protection amongst peer networks of agricultural workers.

Research on Motivational Mechanisms and Pathways for Promoting Public Participation in Environmental Protection Behavior

Public participation in environmental protection is an essential component of evaluating the effectiveness of ecological and environmental protection. General awareness, social dynamics, and cognitive preferences frequently impact the protection's impact. The aim of this study is to investigate the correlation research on the confluence of mainstream awareness, social factors, and cognitive preferences by building a theoretical model. First, this work employs partial least squares structural equation modelling (PLS-SEM). Second, using the mediation model, the research describes and examines the factors that motivate public involvement in ecological and environmental conservation. Third, the research summarizes the suggested path countermeasures to offer practical advice and helpful ecological and environmental protection solutions. The findings demonstrate that mainstream policy leadership substantially impacts environmental conservation. Leadership in policy matters restricts the group's natural awareness of social factors. The subjective quality and competence basis in cognitive preferences are significantly influenced by policy leadership. Policy leadership significantly influences the effectiveness of environmental protection through the mediating factor of cognitive preferences. The ability base has a considerable mediating effect on cognitive preferences.