Resisting Influence: How the Strength of Predispositions to Resist Control Can Change Strategies for Optimal Opinion Control in the Voter Model

Sensing Enhancement on Social Networks: The Role of Network Topology

Sensing and processing information from dynamically changing environments is essential for the survival of animal collectives and the functioning of human society. In this context, previous work has shown that communication between networked agents with some preference towards adopting the majority opinion can enhance the quality of error-prone individual sensing from dynamic environments. In this paper, we compare the potential of different types of complex networks for such sensing enhancement. Numerical simulations on complex networks are complemented by a mean-field approach for limited connectivity that captures essential trends in dependencies. Our results show that, whilst bestowing advantages on a small group of agents, degree heterogeneity tends to impede overall sensing enhancement. In contrast, clustering and spatial structure play a more nuanced role depending on overall connectivity. We find that ring graphs exhibit superior enhancement for large connectivity and that random graphs outperform for small connectivity. Further exploring the role of clustering and path lengths in small-world models, we find that sensing enhancement tends to be boosted in the small-world regime.

Shadowing and shielding: Effective heuristics for continuous influence maximisation in the voting dynamics

Influence maximisation, or how to affect the intrinsic opinion dynamics of a social group, is relevant for many applications, such as information campaigns, political competition, or marketing. Previous literature on influence maximisation has mostly explored discrete allocations of influence, i.e. optimally choosing a finite fixed number of nodes to target. Here, we study the generalised problem of continuous influence maximisation where nodes can be targeted with flexible intensity. We focus on optimal influence allocations against a passive opponent and compare the structure of the solutions in the continuous and discrete regimes. We find that, whereas hub allocations play a central role in explaining optimal allocations in the discrete regime, their explanatory power is strongly reduced in the continuous regime. Instead, we find that optimal continuous strategies are very well described by two other patterns: (i) targeting the same nodes as the opponent (shadowing) and (ii) targeting direct neighbours of the opponent (shielding). Finally, we investigate the game-theoretic scenario of two active opponents and show that the unique pure Nash equilibrium is to target all nodes equally. These results expose fundamental differences in the solutions to discrete and continuous regimes and provide novel effective heuristics for continuous influence maximisation.

Zealots in multistate noisy voter models

The noisy voter model is a stylized representation of opinion dynamics. Individuals copy opinions from other individuals, and are subject to spontaneous state changes. In the case of two opinion states this model is known to have a noise-driven transition between a unimodal phase, in which both opinions are present, and a bimodal phase, in which one of the opinions dominates. The presence of zealots can remove the unimodal and bimodal phases in the model with two opinion states. Here we study the effects of zealots in noisy voter models with M>2 opinion states on complete interaction graphs. We find that the phase behavior diversifies, with up to six possible qualitatively different types of stationary states. The presence of zealots removes some of these phases, but not all. We analyze situations in which zealots affect the entire population, or only a fraction of agents, and show that this situation corresponds to a single-community model with a fractional number of zealots, further enriching the phase diagram. Our study is conducted analytically based on effective birth-death dynamics for the number of individuals holding a given opinion. Results are confirmed in numerical simulations.