Contrasting Attitudes towards Animal Welfare Issues within the Food Chain

Sustainability and Quality Aspects of Different Table Egg Production Systems: A Literature Review

Eggs are of considerable importance in feeding the population, as they are a relatively inexpensive and complex food source of very high biological value. The daily animal protein requirement for the human body can be covered with eggs in the cheapest way and with the lowest environmental impact. As animal welfare, as well as environmental and health awareness issues, become increasingly prominent in developed countries, consumer demand for eggs has also changed significantly in recent years, with an increasing number of consumers buying eggs produced in non-cage housing systems. In recent years, cage housing has been more frequently debated in EU member states. An initiative was launched in 2018 to end cage housing technologies and the sale of eggs produced in this way. However, in addition to animal welfare, a number of other factors need to be considered in relation to sustainable production. For this reason, the aim of this research is to provide a comprehensive overview of the sustainability issues of various housing technologies, as well as quality factors affecting consumer health and egg consumption based on the relevant international references and databases. Although there is a growing demand for products produced in non-cage housing systems due to the increasing relevance of environmental protection, health awareness and animal welfare issues in Western societies, research has shown that non-caged production is not the best solution for environmentally, socially and economically sustainable egg production.

Applying the Behavioural Change Wheel to Encourage Higher Welfare Food Choices

Simple Summary

Public concern for animal welfare in food production continues to grow. However, its growth does not correspond with the increase in demand for higher welfare products, giving rise to an outcome known as the attitude–behaviour gap. Addressing this attitude–behaviour gap and supporting consumers to make higher animal welfare choices in the supermarket can play important roles in improving the lives of farm animals. Despite increasing awareness in this area, solutions aimed at minimizing this gap often focus on knowledge transfer and have not yet had a significant impact. The aim of this article is to review current knowledge around the attitude-behaviour gap, and situate it within the context of the behaviour change wheel; exploring the capabilities, opportunities, and motivations driving, as well as the barriers preventing consumers from making higher welfare food choices. Using this framework, the review aims to broadly identify how consumers can be encouraged to change their behaviour and buy higher welfare products.

Abstract

Over the last several decades, positive public attitudes towards animal welfare have continued to develop. Consumers’ attitudes towards farm animal welfare indicate increasing concern about animal welfare in food production. Yet, this growing interest in the lives of farm animals does not correspond with a wholesale increase in demand for higher welfare products, providing evidence of the citizen-consumer attitude-behaviour gap (herein referred to as the attitude-behaviour gap). Minimising the attitude–behaviour gap and supporting consumers to make higher animal welfare choices may help producers to enhance the lives of farm animals. However, despite increasing awareness in this area, solutions to resolve this gap often focus on knowledge transfer and do not appear to have had a significant impact. The aim of this article is to review current knowledge around the attitude-behaviour gap, and situate it within the context of the behaviour change wheel; exploring the capabilities, opportunities, and motivations driving, as well as the barriers inhibiting consumers from making higher welfare food choices. Using this framework, the review aims to identify interventions that may boost consumer demand for higher welfare products sold at a premium price and provide suggestions for future research. Further work to increase understanding in this area is then also suggested.

Reducing the Consumer Attitude⁻Behaviour Gap in Animal Welfare: The Potential Role of 'Nudges'

Simple Summary

Many members of the public express a desire for farm animals to have a good quality of life. Yet, when it comes to purchasing higher welfare products which would support this, many consumers do not ‘walk their talk’. This paper introduces the concept of ‘nudging’ as a means to help consumers align their actions with their intentions and support their desire to engage in pro-animal welfare behaviours. ‘Nudging’ is a collection of behaviour change tools designed to hint to, or suggest, a choice most closely aligned with an individual’s self-interests or intentions. Their purpose is to simplify the decision-making environment by working in concert with the behavioural flaws known to influence human decision-making. Four specific behavioural ‘nudges’ are outlined: self-nudges, choice architecture, social norms and pre-commitments, along with examples of how they can be applied to animal welfare. Inspired by effective applications of ‘nudging’ to close the consumer attitude–behaviour gap in other relevant domains, this paper seeks to highlight how similar initiatives might be applied to better support higher welfare choices amongst consumers and in turn, enhance the lives of farm animals.

Abstract

Citizen concern for the welfare of farm animals is well documented. However, there is a notable gap between people saying they want improved farm animal welfare and how they actually behave as a consumer. This is known as the citizen–consumer attitude–behaviour gap. As improvements in farm animal welfare can be affected by market demand, the choices consumers make become important. This paper introduces the concept of ‘nudging’ and discusses how it could be applied to reduce the attitude–behaviour gap amongst consumers. By designing the choice environment to better reflect the behavioural biases known to impact human decision-making, ‘nudge’ tools function to prompt individuals to make choices that are aligned with their stated intentions. Four ‘nudge’ tools: self-nudges, choice architecture, social norms and pre-commitments are discussed. The behavioural rationales for their use are reviewed and examples of how they might be applied to animal welfare provided. Improved farm animal welfare arguably requires improved pro-welfare consumer behaviour. This paper highlights how this might be encouraged by: self-nudging the salience of an ethical self-image; altering the choice architecture to influence decision-making; articulating social norms to impact behaviour; and using pre-commitment devices to overcome self-control issues.

Are They Buying It? United States Consumers' Changing Attitudes toward More Humanely Raised Meat, Eggs, and Dairy

Simple Summary

The lack of a consistent approval process for animal welfare claims in the US has allowed for misleading labeling of meat, eggs, and dairy. Products that do have meaningful welfare certifications tend to be more expensive. We administered a survey to determine consumers’ attitudes towards welfare certifications and the willingness to pay for foods from animals raised under more humane conditions. Most respondents (78%) thought it was important to know that animal-welfare assessments are conducted by an independent third party or the federal government (and not only the industry producer). The majority of respondents would be willing to pay extra for foods with a trustworthy welfare certification both in supermarkets and in restaurants. Our findings underscore the importance of eliminating fraudulent or misleading claims that can erode consumer trust and suggest that retailers can best serve consumers who are interested in higher welfare products by stocking products with certifications that convey meaningful information on the animal welfare standards from the source farms.

Abstract

This survey research sampled 1000 US (United States) consumers of meat, eggs, and dairy on their attitudes towards the welfare of farm animals and the willingness to pay for products with trustworthy welfare certifications. Most respondents (70%) reported paying attention to labels that indicate how the animals were raised and 78% believed there should be an objective third party to ensure farm animal welfare. The weighted average of the marginal willingness to pay for products raised under a trustworthy welfare certification was $0.79 for eggs (a 32% premium) and $0.96 for 1 lb. of chicken breast (a 48% premium). In addition, 57% of respondents reported they would be likely to choose a restaurant because it serves welfare-certified animal products and are also willing to pay ≥$5.00 extra per entrée. These findings suggest that many US consumers, particularly millennials, would be willing to seek out higher welfare products if they trust the label claims.

Supporting sustainability initiatives through biometeorology education and training

The International Society of Biometeorology (ISB) has covered significant breadth and depth addressing fundamental and applied societal and environmental challenges in the last 60 years. Biometeorology is an interdisciplinary science connecting living organisms to their environment, but there is very little understanding of the existence and placement of this discipline within formal educational systems and institutions. It is thus difficult to project the ability of members of the biometeorological community-especially the biometeorologists of the future-to help solve global challenges. In this paper, we ask: At present, how we are training people to understand and think about biometeorology? We also ask: What are the current tools and opportunities in which biometeorologists might address future challenges? Finally, we connect these two questions by asking: What type of new training and skill development is needed to better educate "biometeorologists of the future" to more effectively address the future challenges? To answer these questions, we provide quantitative and qualitative evidence from an educationally focused workshop attended by new professionals in biometeorology. We identify four common themes (thermal comfort and exposures, agricultural productivity, air quality, and urbanization) that biometeorologists are currently studying and that we expect to be important in the future based on their alignment with the United Nations Sustainable Development Goals. Review of recent literature within each of these thematic areas highlights a wide array of skill sets and perspectives that biometeorologists are already using. Current and new professionals within the ISB have noted highly varying and largely improvised educational pathways into the field. While variability and improvisation may be assets in promoting flexibility, adaptation, and interdisciplinarity, the lack of formal training in biometeorology raises concerns about the extent to which continuing generations of scholars will identify and engage with the community of scholarship that the ISB has developed over its 60-year history.