Changing Decisions: The Interaction between Framing and Decoy Effects

Testing a decoy donation incentive to improve online survey participation: Evidence from a field experiment

This study introduces a new randomized field experiment exploring the impact of offering a decoy charity donation incentive together with a monetary reward to increase response rates in an online survey about coronavirus fears. The study used a two-stage approach, starting with a preliminary survey to investigate participant attitudes toward different types of donations. Subsequently, an experiment was conducted wherein a less desirable £2 donation (the decoy) was introduced as an alternative to a £2 Amazon voucher (the target) within the choice set. The study sample consisted of 431 university students. They were split into three groups: a control group with a standard £2 Amazon voucher incentive (216 participants), a decoy group with the target shown first (108 participants), and a decoy group with the decoy shown first (107 participants). We found significantly higher survey completion rates in the decoy than in the control condition (82.3% vs. 74.5%). Notably, an order effect was observed-presenting the target before the decoy led to a higher completion rate (89.8%) compared to presenting the decoy first (74.8%). Importantly, the inclusion of the decoy incentive did not introduce any response bias. This study offers a proof of principle that incorporating a decoy charity donation incentive into the choice set can have a positive impact on survey participation without adversely affecting response behaviour. It demonstrates the potential of such incentives to encourage participants to complete online surveys, even when a small monetary reward is offered.

How Information Framing Nudges Acceptance of China's Delayed Retirement Policy: A Moderated Mediation Model of Anchoring Effects and Perceived Fairness

China's delayed retirement policy will be prudently rolled out at the appropriate time, yet the public's acceptance of this policy is concerning. To address this issue, our endeavor explores the impact of framing and anchoring effects on policy acceptance, aiming to mitigate the populace's resistance to the new policy. We conducted two survey studies on the Chinese population aged 16-65. Achieved through an online survey, Study 1 (N = 225) demonstrated that information framing significantly influences the public's acceptance of the delayed retirement policy. It was found that perceived fairness plays a mediating role between information framing and policy acceptance. Notably, the positive frame had a more pronounced effect on acceptance than its negative counterpart, with the positive presentation being perceived as more fair. Study 2 (N = 383), utilizing a combination of online and offline approaches, revealed that the anchoring effect moderates the relationship between information framing and perceived fairness. The interaction of anchoring and framing effects significantly influences perceived fairness, subsequently promoting public policy acceptance. The interplay between anchoring and framing effects significantly shapes perceived fairness, in turn bolstering the public's receptiveness to policy. These insights offer reasonable communication strategies for the smooth advancement of new policies, further enriching the field of behavioral science.