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Alhendawi KM. Task-technology fit model: Modelling and assessing the nurses’ satisfaction with health information system using AI prediction models. INTERNATIONAL JOURNAL OF HEALTHCARE MANAGEMENT 2022. [DOI: 10.1080/20479700.2022.2136881] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/31/2022]
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Rahaman MA, Hassan HMK, Asheq AA, Islam KMA. The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory. PLoS One 2022; 17:e0272926. [PMID: 36067142 PMCID: PMC9447927 DOI: 10.1371/journal.pone.0272926] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [MESH Headings] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/09/2021] [Accepted: 07/29/2022] [Indexed: 11/18/2022] Open
Abstract
The maturity and growth of social media have empowered online customers to generate electronic word of mouth (eWOM), on various online websites and platforms, which may influence an individual’s decision-making process. This paper explores eWOM information’s impact on social media users’ purchase intention by applying the information adoption model (IAM) and the technology acceptance model (TAM). PLS-SEM (SmartPLS V.3.3) has been utilized to test the hypotheses using data of 432 respondents. The research findings evinced that eWOM information quality, credibility, usefulness, and ease of use have been critical in determining online consumers’ intention to adopt eWOM and form purchase behavior on social media. The study’s outcomes offer the marketing managers a viewpoint to realize the significance of the effect of eWOM information on online purchase intention among social media users. Furthermore, the study findings will also enlighten marketing and business managers to utilize social media websites by gauging consumer behavior and focusing on characteristics of eWOM information on social media for better consumer insights.
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Affiliation(s)
| | - H. M. Kamrul Hassan
- Department of Marketing, Faculty of Business Administration, University of Chittagong, Chattogram, Bangladesh
| | - Ahmed Al Asheq
- School of Business, Maynooth University, Maynooth, Ireland
- Department of Business Administration, World University of Bangladesh (WUB), Dhaka, Bangladesh
- * E-mail: ,
| | - K. M. Anwarul Islam
- Department of Business Administration, The Millennium University, Dhaka, Bangladesh
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Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics. JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH 2021. [DOI: 10.3390/jtaer16050073] [Citation(s) in RCA: 33] [Impact Index Per Article: 11.0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/21/2022]
Abstract
The purpose of this study was to investigate the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand. The study was necessitated by the increased use of FDAs during the lockdown; online transactions were considered important in preventing the spread of the virus. The study used quantitative techniques involving structural equation model (SEM) to evaluate the effects of exogenous variables on endogenous variables. Primary data were collected from people who had installed and used FDAs. The findings indicated that performance expectancy, effort expectancy, social influence, timeliness, task technology fit, perceived trust, and perceived safety significantly influence the behavioral intention to use (BIU) to use food delivery apps during the COVID-19 pandemic. To this end, effort should be intensified to study and understand FDAs as it pertains to safety and usage.
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